News and articles

Franchise news

Repositioned fast food restaurant As part of a gradual image makeover by McDonald’s in Europe, Hungarian franchise partners of the company have also been rebuilding and redesigning more often recently....

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Inhaled chocolate

Chocolate lovers will not be amused by the new French craze, Le Whif. You probably have to be more than a gourmet to enjoy inhaling chocolate instead of letting it...

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Foreign markets – Spain: Supermarkets dominate, discounts gaining ground

Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...

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Lidl speaks

We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...

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Gummy candies added to the nimm2 product group

Storck Hungária Kft. introduces nimm2 Smilegummi to the Hungarian market. Smilegummi is made using real fruit juice and contains added vitamins. Three versions are available: classic fruit-flavoured, milder yoghurty and...

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News

In September, PepsiAmericas will open a new factory in Romania with a USD 150 million investment. It will be Europe’s largest unit of this kind. In the past ten years,...

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Specialised products successful among detergents

Those who buy detergents make a strong distinction between cheap and expensive products. Those who look for premium quality buy Ariel and Persil. In the medium price category, we find...

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From us, for you!

Though it might seem somewhat strange in times of recession, American restaurant chains employing well trained marketing professional have not only cut their prices but also offer a great diversity...

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Customers are looking for actions and visiting shops rarely

According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...

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London and New York in the lead, Budapest is the 74th in the ranking of business centers

London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...

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FAO: in the next 40 years, 70 percent more food will be need

According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...

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The first “Pannon Wheat Quality” certificate was handed over

The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...

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A four-star hotel is building in Hódmezővásárhely

With a 1.3 billion HUF investment, a four-star hotel is building in the center of Hódmezővásárhely. The Ginkgo-Sas City Hotel is expected to open in August 2010. Schleiffer Ervin one...

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Stock orders in the euro area are over expectations

According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....

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The situation of dairy producers has improved a bit

According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...

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Accor hotel chain sells twelve thousand rooms

One of Europe's largest hotel company, the French Accor, sells its 158 hotels with 12,300 rooms to compatriot institutional investors, through OPCI real estate fund. The purchase price is 272...

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Christmas shopping already started

It is just the end of the summer, but chains are preparing for Christmas, due to the economic crisis and under the pressure of the changing consumer habits. The latest...

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Sushi Sei expands further

The Sei Sushi restaurant operating in Hungary for 10 years now, expands its Budapest network with a new take-away bar. The new unit of the Japanese cuisine, which is among...

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GKI economic forecast for 2009-2010

According to the summer data of GKI Economic Research company, the greatest economic crisis of the last 70 years has ended. However, the magnitude and the sustainability of improvement are...

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Retail declines from every point of views

In July, the retail sales fell by 2.2 percent compared to June. Compared to July 2008, by 6.6 percent. In the first seven months of 2009 a 3.7 percent decrease...

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Four exhibitions at HUNGEXPO at the same time

With the participation of 300 exhibitors of 13 countries, four exhibitions has been opened at the HUNGEXPO Budapest Fair Center.  The presentations of he packaging and handling, printing, marketing, communications...

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McDonald's: Millions for employee scholarship

McDonald's Hungary won the bronze rating of Social Label grade in August 2009. Those companies are awarded, that debut this year with an objective and complex audit professional certification, linked...

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Face analyzer program for commercial purposes

The software is suitable for the analysis of consumer behavior, research for marketing renewal and the precise targeting of target groups. The new technology is able for the support proactive...

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The STI Group won the Cannes Lions Award and the New York Festivals’ Gold Medal

The Cannes Lions festival, the most prestigious advertising festival in the world, was an outstanding event for the STI Group; a packaging product of the German based group of companies...

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Viola Meat expand its production line

Despite the economic crisis Viola Győr-Meat Ltd., reports a growing demand, therefore the company will expand its production base. According to the commercial director of the family business; They expect...

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Unilever: the Hungarian plant being developed, the Czech plant will be closed

Unilever will close its factory in the Czech Republic – announced the company recently. According to the food, consumer goods and household chemical products manufacturer, British-Dutch-owned group the decision was...

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Twenty years of GfK Hungária

GfK Hungária, that was founded in August 1989, 20 years ago, was the first institute of GfK in the Central and Eastern European region. The micro-enterprise has become Hungary's leading...

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CEO of Cadbury, found insufficient Kraft Foods’s bid

Cadbury's Chief Executive Officer would ask twenty percent higher price, than the offer of Kraft Foods Group for Cadbury. According to informations of Reuters; Todd Stitzer, Cadbury's Chief Executive Officer...

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Seventeen and a half billion HUF for small and medium-sized enterprises

The National Development Agency will announce the second time this year, the Economic Development Operational Program, and the Central Hungary Operational Program applications for the development of technological basis of...

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Excellent Hungarian foods in the HORECA sector

Agrármarketing Centrum will organize the business meeting between the representatives of the companies with Excellent Hungarian Food trademark and between the decision-makers of the HORECA sector, on the 6th October....

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