News and articles

„Thirsty for a prize?”

A prize game is to be held by Tesco-Global Áruházak Zrt. between 15. June and 23. August under the title “Are you thirsty for a prize?” which is intended to...

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SIÓ-Eckes and Bomba! breaking up

SIÓ-ECKES Kft will no longer distribute Bomba! products following the termination of the agreement with Büki Üdítő Kft. on 1. July. SIÓ-ECKES Kft. has been the exclusive distributor of Bomba!...

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Franchise news

Chains under a franchise system One of the biggest problems Hungarian catering businesses are faced with is the supply of good quality materials. Two initiatives have been launched recently which...

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More frequent shopping, lower basket values

According to recent research conducted by GfK Hungária, basket values have dropped while the frequency of shopping has increased. Slow changes in shopping habits have been amplified as a result...

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Győri Édes keksz 100% természetes eredetű összetevőkkel

Győri Édes brand being re-launched in 2009 focusing on naturalness....

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New managing director for SPAR

As of 1. July 2009, Judit Kiss (40) was appointed one of the four managing directors of SPAR Magyarország Kft. She began her career with SPAR Magyarország in 1990. Since...

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New company operating the Nyiregyháza mall

Operation of the Nyíregyháza mall was taken over by SES Spar European Shopping Centers in April 2009. KORZO is the largest mall in the county with a floor space of...

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Hellish pace

Hell Energy Magyarország Kft has achieved spectacular progress in the distribution of HELL energy drinks in the past three years. HELL has become the market leader in Hungary and Romania...

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„Turning back the clock”

László Kovács, owner of La Fiesta Party Service had been chairman of the Restaurant Master Committee of MNGSZ for four years, but suspended his membership recently, following the annual meeting...

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Economising focused on processed foods

According to a household survey by GfK Hungária, FMCG spending by households was down by 3.5 percent in the first quarter of 2009, compared to the same period in 2008....

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Haribo Saure Pommes, Haribo Grapefruit

Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...

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Free presentations about marketing

A series of six presentations held by MMSZ about marketing in the spring was attended free of charge by the directors of nearly 100 SME-s. The presentations can be downloaded...

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A rain of awards for Soproni

Soproni, Soproni Szűz, Soproni Fekete Démon and Soproni Kinizsi received gold medals while Soproni 1895 received a grand gold medal at the Monde Selection competition on 1. June. Soproni Szűz...

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Women’s hygiene market stable at over HUF 13 billion

Sales of women’s hygiene products exceeded HUF 13.5 billion in the May 2008-April 2009 period. Sales have remained stable. Pantyliners are the biggest segment in the category, accounting for 48...

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From 06.00 AM till 20.00 PM

György Molnár (35), chef of Hotel Hadik and a former member of the board of Étrend Magyar Konyhafőnökök Egyesülete had resigned from the board minutes before the annual meeting of...

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Grain at almost half price

Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...

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Milli Mia Piruet

Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...

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A Henkel innovation from 2050

Working out the concept for a Henkel product to be launched in 2050 was the task teams were faced with in the final of the Henkel Innovation Challenge. The team...

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Parliament accepted food product line laws

On 29 June by extra procedure, the parliament accepted food product line laws without any votes against. The National Trade Association (OKSZ) protested in a communication. The law listing itemized...

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Hungarians spends 80 billion HUF on cheese

According to Nielsen market research company; cheese is the food which has one of the biggest turnover. The retail sales of cheese are stable and, exceeds 80 billion HUF per...

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Drought and storm – the prospects of Hungarian wheat

Because of the drought, harvest began before the traditional date this year, especially in the southern counties. Rainy weather has no crop increasing impact, in some places it can cause...

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Just a small increase in traffic before VAT increase

Compared with the usual, small or no increase had been measured in traffic in the stores before the VAT increase of 1 July. According to Hackl Mónika Tesco's head of...

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Four-star Castle Hotel in Szilvásvárad

The 59th Castle Hotel of Hungary opened its gates in Szilvásvárad, Heves County. The owners renovated the castle, by 1.5 billion HUF and developed a four-star, 45 room hotel, which...

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Stable Fruit Consumption

According to the Central Statistical Office; in 2007, food consumption per person was 194 kg, which is one of the lowest value of the decade. Fourteen percent was spent on...

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Tesco – Irish suppliers to worry

Tesco lost a small bit of its market share in the last 12 weeks ending on June 14 compared to its 30.9 percent market share of last year. According to...

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Tortellini Ltd. blocked due to contamination

Tortellini Ltd. blocked its tortellini, ravioli and lasagne products, which are eatable until September 2009, in order to protect the health of the consumers, due to the toxin contamination of...

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Firms do not save on training

Four-fifths part of the companies did not reducted the expenditure on education in the past half year, despite the financial difficulties – reveals the survey of British Institute of Directors....

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Tesco and Fortis UK to form new partnership

Tesco Personal Finance (TPF) and Fortis UK have announced that they are in exclusive discussions to form a new partnership to provide motor and household insurance. Jointly the companies will...

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Lapsing vegetables and fruits standards in the European Union

From the 1st of July, despite protests of the big producers, the community level marketing standards for 26 different vegetables and fruits will be terminated. The EU regulated since the...

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Stagnant economy and rising unemployment

According to Ecostat and Világgazdaság the economy stagnated in June. According to the datas of Central Statistical Office, the unemployment rate increased to 9.9 percent. The economy is still in...

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