News and articles

Caps for SIÓ

The five month HoReCa campaign of SIÓ-Eckes Kft. is to begin in April. The campaign is aimed at mobilising waiters and bartenders to collect as many SIÓ and Hohes C...

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Answer:

All brands try to represent something. When successful, this results in a connotation like hip-hop with Sprite, or chasing chicks with Axe, or a positive attitude to life with Coke....

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Exceptional advertising for softeners

Fabric softener is the sixth largest among the 60 categories of chemical products monitored by Nielsen. Total annual sales amount to almost HUF 13 billion. Sales increased by 6 per...

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Aiming for stars

Tamás Széll, sous-chef of Onyx restaurant finished in first place in the Tradition and Evolution 2008 competition organised by the Hungarain Gastronomical Association. Though he was the youngest competitor in...

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How is tomorrow’s drink made?

According to a report published in USA Today, nothing is left to chance during product development of Coca Cola. A joint venture has been set up with the Chinese Academy...

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Steve Martin and Gary Colleran: Sold!

How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...

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Fanta World Zöldalma/Fanta

We regularly bring you flavours from all over the world with the help of Fanta....

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Increase at women fashion by Hugo Boss

Fashion group's sales grow 9% to EUR 1,632 million, Earnings before interest and taxes (EBIT) increased by 19% to EUR 220 million.   In Germany, HUGO BOSS again saw sales...

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Campagne for Eating Hungarian Poultry

The Hungarian Poultry Product Broad propagate buying poultry growing up in Hungary. In part of the intagrated communications campagne a conference is organised.  The board hopes that people will protecting...

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Slowly improve of the internal and external balances of Hungary

By the end of the year the economy will be out of the slump it slipped into last year. Inflation, however, will start to decline more substantially only around the...

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Store openings, online sales boost H&M

Swedish fashion retailer Hennes & Mauritz AB posted a 28 percent rise in first-quarter profits from strong online sales, new stores, and a beneficial exchange rate.   Europe's second-largest clothing...

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Nordic Partners' buy Hame

The Czech anti-monopoly office UOHS said it has approved Icelandic company Nordic Partners' acquisition of the largest Czech canned food producer Hame.  The price of the deal was not disclosed....

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Coop-Carrefour Deal ended in Switzerland

The former Carrefour hypermarkets will be Coop Megastores from June, so the Coop chain has now 24 big stores in the Alpen country.  The Swiss watchdog approved Coop to buy...

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Toxic mozzarella from Naples

Italy's buffalo mozzarella industry was in crisis yesterday as a third of producers faced closure amid fears that their cheese had been contaminated with cancer-causing substances.   Several batches of...

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Increasing business confidence in Germany and France

Europe economy is running, the unemployment is in 25 year low and no crisis to see at properity sector.   The euro rose against the dollar, reversing an earlier decline,...

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Fourth Hungarian among the best McDonald's employees

Agnes Horvath (33), Operations Director of McDonald’s Hungary is the youngest from the Hungarians who got this award.  The McDonald’s President’s Award, the most prestigious McDonald’s employee award across the...

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Fresh products from Lekkerland

Thanks to the new ice-romm of the company, built from 50,000 euros in Budapest, in the logistic center of the company, from 1 Marc Lekkerland can deliver 30 kind of...

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Adidas -Vulcabras joint venture

The new company will sell shoes, shirts and other sports apparel from Reebok in South America.   The joint venture starts business April 1, pending regulatory approval, and will be...

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Regional tenfold difference between the yearly budget in the region

Austrian has the most money, Ukrainian the less. 42% of the cost is given for food in the now growing countries, in Hungary this share moved from 29 to 23%...

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New CEO at Biopont

From March Mark Egervari, former economic director leads Hungary's biggest bioproduct distributor.  The specialist has an economy and legal qualification, joined the company last summer. The former CEO, owner of...

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Airport Hotel Budapest to open in July

The first Hungarian airport hotel has four stars and 112 rooms.  The hotel also has a conference room for 200 people, a wellness section, a non-stop restaurant and bar. Guest...

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8 new Profi stores in Romania

Profi Rom Food, operator of the Profi and Albinuta store networks in Romania, plans to invest E8.0m in 2008 to open new Profi stores in the country.  The company will...

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Heineken Makes Acquisition of Czech Drinks Union AS

The acquisition, for an undisclosed amount, must be assigned by competition watch dog. Companies hope to close the deal until June. Brewer Heineken has announced the acquisition of Czech privately...

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Sainsbury's Sales Grow 4.1% rise in Fourth-Quarter

Despite the slowdown in consumer spending, Sainsbury's said it continues to see strong growth from non-food sales, thanks to its investment in developing its product ranges and infrastructure as well...

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Nespresso presented Goroka Coffee from New Guinea

Grand Cru is is perfect combination of crema, body and taste, offering distinct individual aromas and flavor notes. Senses such as sight, smell, taste, aftertaste and touch can be used...

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Lidl 'spied on staff in Germany

Surveillance teams would arrive early on Monday mornings to install between five and 10 miniature cameras in Lidl stores, according to the German news magazine Stern.   The retail chain...

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Shiny outlook for 2008 at Tiffany

Tiffany & Co posted higher-than-expected quarterly profit on Monday as increased sales overseas and new stores helped offset the effect of a shaky U.S. economy that has strained consumer spending....

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Retail Market Continues Rapid Growth in Russia

The retail trade grew 17% to US$40bn in February this year compared to the same month a year earlier, according to figures from the Federal State Statistics Service.  Retail trade...

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100 millió eurós beruházást tervez Törökországban a Metro

Company plans to open 10 new stores this year Metro CEO Eckhard Cordes said. Metro will open 6 consumer electronics MediaMarkt stores, 2 retailer Real stores, and another 2 retailer...

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The Russian X5 Retail To Acquire Kama Retail

The X5 Retail Group has announced a deal buy Kama Retail Co, a Pyaterochka franchisee in the Perm region, for about US$18m including debt.  The rapidly expanding russian food retailer...

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