Company and Personal News
Human size educational campaign
Date: 2009-02-05 08:00:00
On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...
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„Companies investing in marketing now, will get over the crisis sooner and will enhance their position”
Date: 2009-02-05 08:00:00
According to Michalis Christou, CEE regional director of Nielsen, it is possible to benefit from the crisis. Companies looking ahead and building the future will be able to enjoy ten-fifteen...
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Forestry certificate: essential for sustainable forestry
Date: 2009-02-05 08:00:00
Supporting sustainable forests is more important than ever. Forestry certificates are essential for sustainable forest management. Forestry certificates are a guarantee of origin for purchasers of wood and paper products,...
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Agricultural prices falling permanently
Date: 2009-02-05 08:00:00
The average price of agricultural products was down by 22.3 percent in November 2008, compared to 2007. The price of plant products was down by 39.6 percent, while that of...
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Stable ranking for chemical products
Date: 2009-02-05 08:00:00
Unlike foods, the top 10 of chemical products has remained unchanged for years. A graph of the retail sales generated by the top 10 household chemical and cosmetics products is...
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Refrigerated yet fresh…!!!
Date: 2009-02-05 08:00:00
In recent years, one of the most notable consumer trends has been the growing demand for fresh products. At the same time, sales of refrigerated products have also grown dynamically....
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Retail sales continue to decline
Date: 2009-02-05 08:00:00
The volume of retail sales was down by 1.9 percent in the first ten months of 2008, compared to the same period in 2007. A drop of 0.1 percent compared...
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New system for collecting PET bottles
Date: 2009-02-05 08:00:00
CORA has been the first to introduce a new system for collecting disposable PET bottles in Hungary. The system is based on the patented THERMO PRESS technology which reduces the...
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Auchan boosting number of its hyper markets outside Budapest
Date: 2009-02-05 08:00:00
According to Katalin Gillemot, communications director of Auchan Magyarország Kft., they succeeded in meeting sales targets in 2008 and also in increasing the number of shoppers. Average basket value dropped...
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Dropping consumer confidence and willingness to purchase
Date: 2009-02-05 08:00:00
According to a recent survey conducted by GfK Hungária and Corvinus university, consumers are very pessimistic regarding short term prospects. In December 2008, the consumer confidence index was down by...
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New Heineken Experience
Date: 2009-02-05 08:00:00
The Heineken Experience museum in Amsterdam was reopened following modernisation and expansion on 9. December. New interactive units including one where visitors can design and make a Heineken bottle themselves,...
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Younger generations discovering frozen vegetables
Date: 2009-02-05 08:00:00
Frozen vegetables save us time but also leave room for creativity. In addition to basic products, an increasingly wide range of mixes are also available today. The only limiting factor...
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Revenues of around HUF 500 billion for the Coop-group
Date: 2009-02-05 08:00:00
According to László Murányi, CEO of CO-OP Hungary Zrt., their revenues totalled HUF 500 billion in 2008, which is 14 percent more then in 2007. 158 new stores were opened...
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Slovakian and Czech markets expanding faster than inflation
Date: 2009-02-05 08:00:00
Last year, FMCG sales expanded at a faster rate in Slovakia and the Czech Republic than inflation. The Schwarz group is the market leader in the Czech Republic, while the...
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New image for Mood Media
Date: 2009-02-05 08:00:00
The new image of Mood Media has been developed in compliance with the international image adopted in over 30 countries and is intended to emphasise its market leading position, reliability,...
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Livening in market of refrigerated vegetables following last year’s recession
Date: 2009-02-05 08:00:00
According to ConsumerScan data from GfK Hungária, sales of refrigerated vegetables and potatoes were down in 2007, but 2008 figures are expected to be up. The market of refrigerated vegetables...
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dm building a logistic centre this year
Date: 2009-02-05 08:00:00
As Mariann Józsa, purchasing and marketing director has told us, the financial year starts on 1. October for drogerie markt. Sales grew at the planned rate in the first quarter....
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South-west dynamic, north-east slowing down
Date: 2009-02-05 08:00:00
Among local regions, retail sales show the most dynamic expansion in the south-west, according to data from Nielsen. In the north-east, no expansion has taken place in terms of value,...
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IAB Hungary established
Date: 2009-02-05 08:00:00
IAB Hungary has been established by 46 advertising agencies and media enterprises, as a section of the Hungarian Advertising Association and also as the 19th member of IAB Europe (Interactive...
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Washing powder and gel producing price rise in excess of 20 percent
Date: 2009-02-05 08:00:00
Retail sales of washing agents stagnated at around HUF 37 billion in the November 2007-October 2008 period. Washing agents are the largest among the 60 categories of household chemical products...
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Modernised METRO stores more customer-friendly
Date: 2009-02-05 08:00:00
The average size of stores belonging to Metro Kereskedelmi Kft in Hungary is 8,000 square meters. At the end of 2008, the total number of Metro stores was 13, with...
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What should I wish for in 2009?
Date: 2009-02-05 08:00:00
At the end of the year, we always look back to see what we have achieved. News of the financial crisis and economic recession has brought a lot of uncertainty,...
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Travelling more to see lower prices
Date: 2009-02-05 08:00:00
According to market surveys, typical Hungarian consumers attempts to compensate the effects of rising prices by going to new stores or turning to new products which means they need to...
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Polish CEO for Tchibo Budapest
Date: 2009-02-05 08:00:00
Since January, Andrzej Jackiewicz (41) has been the new CEO of the Hungarian Tchibo subsidiary. Apart from strategic expansion, retail and wholesale, he is also responsible for the recently opened...
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Countline chocolate popular
Date: 2009-02-05 08:00:00
Countline chocolate is producing growth even in times of recession, owing to its favourable price. Most innovations are aimed at reducing calorie content and making products healthier. The increase in...
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SPAR completing largest acquisition in the sector
Date: 2009-02-05 08:00:00
According to Zsuzsa Laber, communications director of SPAR Magyarország Kft, sales targets were met in 2008, though precise figures are not available yet. SPAR completed the largest acquisition in the...
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Deli counter
Date: 2009-02-05 08:00:00
Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...
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