Company and Personal News
Deli counters competing
Date: 2009-08-27 08:00:00
PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...
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Apenta competition finishes
Date: 2009-08-27 08:00:00
Maspex Olympos Kft.’s 9-week competition has finished. More than 100,000 envelopes were sent in and a 4-person family holiday at Siófok’s Hotel Azúr was drawn each week. The main prize...
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Everything for the friends of wine
Date: 2009-08-27 08:00:00
After a glass of grand wine one realises that he would like to relive the same experience, but does not have pen and paper with him to jot down the...
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Nanotechnology and other novelties
Date: 2009-08-27 08:00:00
According to the analysts of FachPack, at times of crisis technological innovation always receives more attention, with producers trying to focus on extra functions and cost efficiency. With medicinal products...
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Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
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The price of shopping
Date: 2009-08-27 08:00:00
The communications war between Hungary’s two FMCG giants, Tesco and Spar keeps raging. A few weeks ago, Spar filed a complaint against Tesco at the Hungarian Trade Association’s Ethics Committee...
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Vianni ABC stores are opening
Date: 2009-08-27 08:00:00
Besides the already opened stores, there are more than 10 inquirers concerning the new Vianni ABC chain. A growing demand from the retailers’ and consumers’ side resulted in opening the...
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Open to the world
Date: 2009-08-27 08:00:00
In the past few years domestic wine consumption slightly decreased, but quality wine sales augmented, together with a growing market share of bottled import wines (which is still below the...
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What is the latest on the PET-market?
Date: 2009-08-27 08:00:00
– In the EU demand for the environmentally friendly and aesthetic PET packaging is skyrocketing. Partly due to the fact that the European glass industry is struggling with a lack...
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Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft.
Date: 2009-08-27 08:00:00
Modern design, free underground parking, a moving staircase, a lift and smiley shop assistants – it is almost as we were in a foreign country. The 900 m² store opened...
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Stores opening
Date: 2009-08-27 08:00:00
City Spar, Szeged Open: 25 June Chain: City Spar Store space: 264 m2 SKU: – Spar, Ercsi Open: 2 July Chain: Spar Store space: 938 m2 SKU: – Tesco, Sárvár...
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New managing director at ProgAdat
Date: 2009-08-27 08:00:00
From July 2009 33-year old Tamás Till is the new head of ProgAdat Kft. His task is to set up a new company structure and strategy that would offer innovative...
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Fragrant Mátra
Date: 2009-08-27 08:00:00
The nicest wines from the Mátra wine region are among the most fragrant in Hungary. Due to its ecological characteristics, grapes harvested in the region have a high sugar content....
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On the right way on a bumpy road
Date: 2009-08-27 08:00:00
Hungary’s product charge system has been trying to enforce the responsibility of producers for 15 years. A comparison with the systems of other EU member states would be obvious, but...
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Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.
Date: 2009-08-27 08:00:00
This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...
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Gold medal winner vending machine
Date: 2009-08-27 08:00:00
An interactive Coca-Cola vending machine won the Golden Lion in the ”Point of Sale” category at the 2009 Lions festival in Cannes. Its display is combined with Flash and Bluetooth...
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School supplies catalogue by INTERSPAR
Date: 2009-08-27 08:00:00
From 13 August until 9 September, INTERSPAR stores help consumers in buying school supplies with a 24-page catalogue, inside which a Disney promotion campaign offers the chance for three families...
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Flying their own flags, Part 1
Date: 2009-08-27 08:00:00
According to Zsuzsa Laber, communications manager at SPAR Magyarország Kereskedelmi Kft., the private label wine selection of retail chains varies by their strategy. – Red wine is more popular than...
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Stable companies strengthen further on the promotional gift market
Date: 2009-08-27 08:00:00
When the crisis hit us, some predicted the collapse of the advertising market, saying that it would be the first sector where companies would start to economise. Others expected an...
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”Thank you, Mr Ránky!”
Date: 2009-08-27 08:00:00
After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...
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Visit at the ice cream factory
Date: 2009-08-27 08:00:00
On 16 July, Unilever Magyarország Kft. organised a factory visit for journalists in its 52,000 m² production unit in Veszprém. Guests had a chance to follow the production process of...
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New production manager at FrieslandCampina
Date: 2009-08-27 08:00:00
From 1 August 2009, Józesf Szász is the new production manager at Friesland Campina’s Hungarian affiliate. He has been managing the company’s Romanian supply chain and will continue to do...
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The Hungarian wine drinker
Date: 2009-08-27 08:00:00
Wine is a traditional drink in Hungary. Nearly half of the population over the age of 18 drinks wine. 20 percent of our compatriots drink wine at least once a...
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Printing companies and packaging
Date: 2009-08-27 08:00:00
There are still great differences between Western Europe and Hungary concerning printing services for packaging. – On the domestic market, it is mostly small ”garage” companies offering printing services to...
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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
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Progressive cooperation between domestic manufacturers
Date: 2009-08-27 08:00:00
With a HUF 3 billion investment the cooperation of experts from SIÓ-ECKES and Gramex 2000 bore fruit: a new, aseptic bottling line for Gramex 2000 Kft. Katalin Zarándy of SIÓ-ECKES...
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The 500th Coop store is on the network
Date: 2009-08-27 08:00:00
On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...
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Price continues to dominate
Date: 2009-08-27 08:00:00
As discounts, especially Aldi and Lidl are strengthening, more people become acquainted with New World wines in the HUF 600-800 price category. In the medium term, these will be competitors...
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Price increase lowest in the food industry
Date: 2009-08-27 08:00:00
In comparison with the previous month, domestic industrial sales prices increased by 0.9 percent in June; compared with June 2008 they grew by 2.1 percent. KSH’s report reveals that in...
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