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(HU) Nem növelte reklámköltését az élelmiszerágazat 2006-ban
Date: 2007-02-02 00:00:00
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Lánchíd Klub open meeting again
Date: 2007-01-31 08:00:00
The ACNielsen gave a review of the most important product categories on the Lanchid Club open meeting. Growth was recorded for three-quarters of the 86 categories, mainly as a result...
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Season of seasons
Date: 2007-01-31 08:00:00
According to marketing books, one of the tools that can be used for boosting sales is creating new opportunities for purchasing. The sweets industry seems to be good student. In...
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Flood of imports from the EU
Date: 2007-01-31 08:00:00
According to KSH data, the volume of foreign trade between January and October 2006 increased compared to the previous year. In terms of volume, exports grew by 16 per cent,...
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Everything about the agricultural policy of the EU
Date: 2007-01-31 08:00:00
For the first time in the history of the exhibition, the EU was present at a collective stand. Information about the agricultural policy of the EU was provided by the...
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Modern store types dominate
Date: 2007-01-31 08:00:00
The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...
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Destination: Romania
Date: 2007-01-31 08:00:00
At the moment, there is no sign of the dumping of cheap food in Romanian and Bulgarian markets which took place in Hungary after accession to the EU in 2004....
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Escape to victory
Date: 2007-01-31 08:00:00
Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....
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The brakes are on
Date: 2007-01-31 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. published on 27. December 2006, inflation is rising but balance is starting to improve. Investor confidence and the HUF are both improving...
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The market has expanded both in terms of value and volume
Date: 2007-01-31 08:00:00
Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...
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30 years of shopping malls
Date: 2007-01-31 08:00:00
The history of shopping malls in Hungary – reviewed in a fresh a KSH publication – began with Flórián Üzletközpont thirty years ago. Modern malls, which brought new shopping habits,...
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Teas are not all black nowadays
Date: 2007-01-31 08:00:00
The tea market seems to have benefited from the myth that black teas are not as healthy as other types, because attention turned to these other kinds of tea, which...
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Food conscious minority
Date: 2007-01-31 08:00:00
According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...
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Tablets subject to strict scrutiny
Date: 2007-01-31 08:00:00
A ministerial decree was published at the end of last year about trading of medicine outside pharmacies with the names of medicines which can be sold this way. A decree...
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Men prefer smaller stores
Date: 2007-01-31 08:00:00
According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...
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Stores still waiting
Date: 2007-01-31 08:00:00
Sales of OTC medicines outside pharmacies are not expected to exceed HUF 12-13 billion, which is a tiny fraction of the HUF 500 billion total sales in the retail trade...
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We are the most pessimistic
Date: 2007-01-31 08:00:00
Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...
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VOSZ muscling up with savings banks
Date: 2007-01-31 08:00:00
The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...
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EUR 38 million market in Austria
Date: 2007-01-31 08:00:00
A growing quantity of medicinal products which require no prescription are sold in Austrian food stores and – according to ACNielsen – the rate of growth is increasing. Growth is...
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Global players in the lead
Date: 2007-01-31 08:00:00
A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...
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Creating a tradition and a co-brand card
Date: 2007-01-31 08:00:00
Three banks stole the show at the night of the ”MasterCard – Bank of the year” awards. The most important categories were: current account keeping bank of the year, most...
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OTC: dominated by pharmacies
Date: 2007-01-31 08:00:00
According to figures by GfK Hungária, the number of households in Hungary which purchased OTC products, which require no prescription, fell by 10 per cent in the first half of...
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No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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Joint action against counterfeit of branded products
Date: 2007-01-31 08:00:00
The Hungarian Brands Association and the National HQ of the Customs Office have signed an agreement about co-operation in the fight against illegal business activities, such as counterfeit of branded...
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Is it worth it?
Date: 2007-01-31 08:00:00
I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...
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POS superlative
Date: 2007-01-31 08:00:00
Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...
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Tougher income tax, more lenient special taxes
Date: 2007-01-31 08:00:00
In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...
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