Premium crisps drive growth

Consumers are looking for healthier products, but that they don't want to compromise on taste or quality.

A developing demand for premium products such
as those made with alternative ingredients is keeping the UK crisps
market on a steady 2.5 per cent growth rate, Mintel says in a new
report. It forecasts that the UK crisp and snacks market will grow by an
estimated six per cent over the six years to 2012 to reach a
value of £2.46bn at current prices.
After two years of declining sales, the UK crisp and snack sector grew by just
under 2.5 per cent in 2006, and further growth is anticipated in 2007, the
report said.
The current increase in sales is mainly due to developing demand for premium
products such as hand cooked crisps or baked snacks made with alternative
ingredients, according to the report.