News and articles
NaturAqua sponsors hospital modernisation
The National Association for Premature Babies (KORE) and NaturAqua offered significant financial contributions for modernising the preterm birth units in the hospitals of Zalaegerszeg (Szent Rafael Hospital) and Pécs (Maternity...
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The szeretet.éhség campaign collected more than 60 million forints
Tesco was the strategic partner of the Hungarian Interchurch Aid’s Christmas campaign. As part of the szeretet.éhség (‘hungry.for love’) campaign, Tesco customers purchased 242,573 HUF 250 coupons between 13 November and...
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When trends meet
Pizza Hut and Toyota have developed a self-driving pizza-oven-on-wheels. The 8-wheel vehicle is called e-Palette and it combines the food truck with a pizza delivery service. It will start rolling around the...
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Ice cream rapture
Last year several small and large companies started putting alcohol-containing iced sweets on the market. For instance the premium products of Tipsy Scoop are like a mixture of complex pastries and...
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A ‘green’ napkin in white
Pure Napkin is an innovative solution from California: the environmentally friendly product is basically a compressed 1.5cm tablet, which expands into a full size napkin if we add a little...
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Less paper waste in the toilet room
Tork offers coreless toilet rolls to toilet rooms that operators want to be both efficient and environmental: just one roll of the T7 coreless toilet paper can be used 5...
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A pricey gift to Japanese gourmets
Bento is the traditional lunch box of the Japanese, in which foods are placed in an artistic fashion. Restaurant Gochikuru had a luxury version of the bento made, which can be...
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More tales from the wall
Drawings and paintings on restaurant walls can strengthen the interior design concept of a restaurant. Some restaurants can be a bit didactic in getting their message through, while others take us...
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Lower prices in Lidl stores from January
From 1 January 2018 the VAT on pork and fish reduces from 27 to 5 percent. In practice this means 17 percent lower pork and fish consumer prices. Judit Tőzsér, Lidl Hungary’s...
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Our best cakes
The Guild of Hungarian Confectioners has announced the ‘Cake of Hungary’ contest for the 12th time, to celebrate national holiday 20 August in style. From the 28 entries the jury selected...
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METRO reaches agreement with trade union on wage increase
In mid-December METRO Hungary’s management and the Trade Union of Commercial Employees (KASZ) had agreed on a wage increase programme, which became valid on 1 January 2018. As of this date...
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They came, they saw, they conquered!
Some competition winners from the Sirha Budapest 2018 trade show: the Hungarian final of Bocuse d’Or – Ádám Pohner, sous chef, Kistücsök restaurant (Balatonszemes); Dessert Competition – Gréta Berta and...
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Bottles as decoration
The National Tax and Customs Administration (NAV) has informed that Act 68 of 2016 on Excise Tax doesn’t regulate the refilling of bottles that used to contain excisable products with...
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Artisjus-MVI: the talks continue
At their last meeting the representatives of the Guild of Hungarian Restaurateurs (MVI) and the Society Artisjus Hungarian Bureau for the Protection of Authors’ Rights discussed which conditions must be...
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Coca-Cola HBC Magyarország expands production capacity further
Coca-Cola HBC Magyarország has recently purchased 13 hectares of land next to their present factory in Dunaharaszti, making the territory of the production facility 1.5 times bigger. The company plans to...
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New member of Mars’ management in the CEE region
Zuzana Lošáková has been named corporate affairs director of Mars in Central and Eastern Europe. The Slovakian manager has 15 years of experience in corporate affairs and PR. Her task will be...
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Nielsen chart of the month
Market share (in value) of the Top 10 best-selling household chemicals and cosmetics across the regions, from the 60 categories audited by Nielsen, in the December 2016 and November 2017...
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Television commercials can increase OTC products’ market share the most
In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...
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Closing shops or cutting taxes
When the present issue of our magazine went to press, the last information was that it isn’t true that some ÁFEOSZ–COOP stores will stay closed on Mondays, in order to...
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Updated Diet Coke
Coca-Cola completely reviews the Diet Coke brand in order to make it more attractive to the younger generation. Besides the trendy new look, new flavours were also launched – although...
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Billa developing steadily in Austria
Austrian retail chain Billa expanded in terms of both store number and services offered in 2017. Online sales skyrocketed 40 percent in just one year, while the chain opened 31 new...
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Christmas at Costco
Costco – the second biggest retail chain in the world – realised USD 14.94-billion sales in the Christmas period, improving their sales performance by 14.3 percent from the previous Christmas...
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30-million coconut water investment by Danone
Danone bought a share in US organic coconut water company Harmless Harvest. Danone has already invested USD 30 million in the company to increase production capacity and to popularise the...
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Colgate-Palmolive’s excellent year
In the 4th quarter of 2017 Colgate-Palmolive reported USD 3,892-million sales. Sales were up 4.5 percent from the 4th quarter of 2016. Although prices dropped 1 percent at a global...
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Unilever’s successful new products
Unilever will put many new products on the market in 2018, in order to increase sales, because the prices of some of the oldest brands such as Hellmann’s mayonnaise are...
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Lidl is conquering Italy
Lidl opened their 600th discount supermarket in Italy, in the city of Palermo. The retailer invested EUR 10 million in building the new 1,400m² store. Only environmentally friendly building materials...
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Agrokor closes shops – perhaps for good
Agrokor – one of Croatia’s biggest retail conglomerates – closed two flagship stores in Croatia and plan to quit the market of Bosnia and Herzegovina. In the last 6 months...
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Spar targets billion-euro sales
Spar France announced that they will increase the number of shops from 860 to 1,000 by the end of 2019. The company hopes to improve the currently EUR 890-million sales performance...
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X5 expanding at breakneck speed
Russia’s biggest retail chain X5 continues the dynamic expansion in 2018. Back in 2017 X5’s sales soared by 25.5 percent and they added 2,934 new shops to their portfolio. CEO...
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Mega Image keeps growing in Romania
Romanian retail chain Mega Image opened 50 new shops in 2017 and will continue their expansion in 2018. CEO Vassilis Stavrou stressed that Mega Image will invest EUR 50 million...
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