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News and articles

Fornetti plans 1-million-euro development
Date: 2017-12-01 23:01:58

Kecskemét-based Fornetti Kft. spent nearly EUR 8 million on production development in the last 2 years and plans to invest another EUR 1 million in a Kiskunfélegyháza project. In the last fiscal...

The Night of Modern Factories programme was popular
Date: 2017-12-01 22:58:43

More than 2,000 people participated in the The Night of Modern Factories programme on 17 November. On this evening 24 factories opened their gates to visitors, who had the chance to...

Mogyi: sales revenue exceeds 24 billion forints
Date: 2017-12-01 22:54:58

Mogyi Kft.’s caramel-coated popcorn – developed from a budget of HUF 700 million – was a great success. The product is available in more than 23 countries and its sales have...

Cooperative builds cold storage facility in Csorna
Date: 2017-12-01 22:49:04

The Hanság-Fertőmenti Fruit-Vegetable Production and Sales Cooperative built a cold storage facility in Csorna from HUF 256 million, from which HUF 150 million was a state subsidy. In the 3,000m² refrigerated...

New FINO product range made using modern technology
Date: 2017-12-01 22:45:31

This November 100-percent Hungarian-owned, Kaposvár-based FINO Group put a new product range on the market. These products contain 30 percent more milk protein and they are made using state-of-the-art ultra- and...

Varga Winery’s expansion in Feldebrő
Date: 2017-12-01 22:41:42

Varga Winery Kft. invested nearly HUF 2 billion in two years to build the wine region’s biggest winery in Feldebrő. With the development project 20 new jobs were created. So far the new...

Next year Kométa will launch new products
Date: 2017-12-01 22:39:17

Kométa 99’ Zrt. invested HUF 8 billion in development in the last 10 years. The company has recently announced: as a result of a HUF 1.3-billion investment, they will start making new...

Frozen desserts from Nádudvari
Date: 2017-12-01 22:24:57

Nádudvari Food Kft. has started selling a frozen dessert product line, called ‘Nádudvari Dumplings’. The dessert is available in six flavours: cottage cheese dumplings, plum-filled and cottage cheese-filled dumplings, hazelnut cream-filled dumplings,...

SAP joins IAB
Date: 2017-12-01 22:18:12

SAP has become a member of Interactive Advertising Bureau (IAB) Hungary. The software company – which offers more and more marketing solutions – has joined the biggest professional organisation of the...

End-of-year awards for Trade magazin: a two-time Business Superbrands and one-time MagyarBrands winner
Date: 2017-12-01 22:14:08

Having won its second Business Superbrands prize this year, in 2017 Trade magazine won the MagyarBrands recognition too. Managing director and editor-in-chief Zsuzsanna Hermann told: ‘We are very proud of these...

Penny Market stores won’t be open on 24 December
Date: 2017-12-01 22:03:15

Penny Market stores won’t be open on 24 December so that workers will have enough time to prepare for Christmas Eve. Between 21 and 23 December Penny Market shops will be...

SPAR reopened two stores in November
Date: 2017-12-01 21:59:33

SPAR Hungary invested almost HUF 3 billion in modernising the INTERSPAR store in Tatabánya and the supermarket in Bicske. Head of communications Márk Maczelka informed that they invested HUF 2.5 billion...

Retail trade: sales may pass the 10,000-billion threshold this year
Date: 2017-12-01 21:45:37

On 7 November Europe’s Day in Commerce was organised for the 13th time in Hungary. It was told that after many years of dynamic development, sales may reach the HUF 10,000 billion...

Supertruck turns roads into information highways
Date: 2017-12-01 21:41:45

One of the biggest stars at the Bosch Mobility Experience 2017 event was the 40-ton smart truck VisionX. The trucks of the future will have online connection, will be powered by...

Nielsen chart of the month
Date: 2017-12-01 21:25:38

Sales of the following food and drug categories produced the biggest like-for-like growth (in value) in Hungarian retail between October 2016 and September 2017. //...

Value-based segmentation and data enrichment
Date: 2017-12-01 21:22:48

The 18-49 age group is the most frequently used brand communication target group. However, this target group definition lacks features and characteristics that can help in forming a more precise...

Nielsen: in the holiday season people clink glasses
Date: 2017-12-01 21:02:32

Spirit sales traditionally soar in December, for instance in November-December 2016 volume sales increased by 35 percent from the level in September-October 2016; in the same period value sales jumped...

Going uphill
Date: 2017-12-01 20:50:03

Just recently the Book of Excellent Pálinkas has been published in Hungary. Within the framework of the National Pálinka Excellence Programme, a committee of independent experts selected the best fruit distillates,...

Innovation work is strengthening in the beer industry
Date: 2017-12-01 20:44:24

According to the Association of Hungarian Brewers (MSSZ), last year 6.7 million hectolitres of beer was sold in Hungary by the four major brewing companies – Borsodi Brewery Kft., Dreher...

This is how we drink our wine
Date: 2017-12-01 20:37:09

The Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) have developed the new marketing communication strategy for Hungarian wines together. Both organisations have had market research done,...

Low-calorie trend drives carbonated soft drink sales
Date: 2017-12-01 20:28:21

In 2016 carbonated soft drink sales were up 4.2 percent in Hungary. Per capita consumption was 66.7 litres, which is 15 percent less than the European average. Sales represented 30 percent of...

Hungarians are among Europe’s biggest mineral water drinkers
Date: 2017-12-01 20:23:52

In 2016 per capita mineral water consumption was 121 litres, representing 55 percent of non-alcoholic drink consumption. Hungarian mineral consumption is the fifth biggest in the European Union. Until 2016 Hungarians had...

Finances: a preparation guide for next year
Date: 2017-12-01 20:22:30

According to Balázs Toldi, head of Budapest Bank’s corporate customers business area, the bank provides a full scale of financial services to micro-, small and medium-sized businesses. 90 percent of the...

An average year for fruits and a good one for vegetables
Date: 2017-12-01 20:13:11

According to Ferenc Ledó, president of the Interprofessional Organisation for Fruit and Vegetable (FruitVeB), 2017 was a good year for the vegetable sector and medium one for the fruit segment. Nearly...

The Hungarian Treasures programme is building a community
Date: 2017-12-01 20:09:14

In 2017 HUNGARIAN PRODUCT Nonprofit Kft. has launched a new series of programmes: Hungarian Treasures offers one-day tours for partners, introducing some of the country’s cultural, natural and historical values. These tours...

Trademark users are already making plans for 2018
Date: 2017-12-01 20:06:45

In 2018 HUNGARIAN PRODUCT Nonprofit Kft. will organise a nationwide prize game for consumers, implement a continuous in-store communication campaign and actively participate in the government programme that popularises Hungarian food...

GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference
Date: 2017-12-01 20:00:42

Some factors have a fundamental influence on the performance of retail chains: location, the performance of workers, floor space, product selection, the competitive situation and purchasing power. GfK analyses the...

Hungarian Product: more than just a trademark
Date: 2017-12-01 19:59:38

HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...

Retail sales up 5.6 percent
Date: 2017-12-01 19:56:13

In October 2017 like-for-like retail volume sales augmented by 5.6 percent; adjusted for calendar effects, the sales growth was 6.2 percent – reported the Central Statistical Office (KSH). In January-September...

Food prices increased by more than 3 percent
Date: 2017-12-01 19:46:51

In October 2017 consumer prices were 2.2 percent higher than in October 2016. Food prices increased by 3.3 percent. The price of cheese grew by 8.1 percent, pork’s price was...

Oldal

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Fornetti plans 1-million-euro development Date: 2017-12-01 23:01:58

The Night of Modern Factories programme was popular Date: 2017-12-01 22:58:43

Mogyi: sales revenue exceeds 24 billion forints Date: 2017-12-01 22:54:58

Cooperative builds cold storage facility in Csorna Date: 2017-12-01 22:49:04

New FINO product range made using modern technology Date: 2017-12-01 22:45:31

Varga Winery’s expansion in Feldebrő Date: 2017-12-01 22:41:42

Next year Kométa will launch new products Date: 2017-12-01 22:39:17

Frozen desserts from Nádudvari Date: 2017-12-01 22:24:57

SAP joins IAB Date: 2017-12-01 22:18:12

End-of-year awards for Trade magazin: a two-time Business Superbrands and one-time MagyarBrands winner Date: 2017-12-01 22:14:08

Penny Market stores won’t be open on 24 December Date: 2017-12-01 22:03:15

SPAR reopened two stores in November Date: 2017-12-01 21:59:33

Retail trade: sales may pass the 10,000-billion threshold this year Date: 2017-12-01 21:45:37

Supertruck turns roads into information highways Date: 2017-12-01 21:41:45

Nielsen chart of the month Date: 2017-12-01 21:25:38

Value-based segmentation and data enrichment Date: 2017-12-01 21:22:48

Nielsen: in the holiday season people clink glasses Date: 2017-12-01 21:02:32

Going uphill Date: 2017-12-01 20:50:03

Innovation work is strengthening in the beer industry Date: 2017-12-01 20:44:24

This is how we drink our wine Date: 2017-12-01 20:37:09

Low-calorie trend drives carbonated soft drink sales Date: 2017-12-01 20:28:21

Hungarians are among Europe’s biggest mineral water drinkers Date: 2017-12-01 20:23:52

Finances: a preparation guide for next year Date: 2017-12-01 20:22:30

An average year for fruits and a good one for vegetables Date: 2017-12-01 20:13:11

The Hungarian Treasures programme is building a community Date: 2017-12-01 20:09:14

Trademark users are already making plans for 2018 Date: 2017-12-01 20:06:45

GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference Date: 2017-12-01 20:00:42

Hungarian Product: more than just a trademark Date: 2017-12-01 19:59:38

Retail sales up 5.6 percent Date: 2017-12-01 19:56:13

Food prices increased by more than 3 percent Date: 2017-12-01 19:46:51