News and articles
This is how we drink our wine
Date: 2017-12-01 20:37:09
The Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) have developed the new marketing communication strategy for Hungarian wines together. Both organisations have had market research done,...
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Low-calorie trend drives carbonated soft drink sales
Date: 2017-12-01 20:28:21
In 2016 carbonated soft drink sales were up 4.2 percent in Hungary. Per capita consumption was 66.7 litres, which is 15 percent less than the European average. Sales represented 30 percent of...
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Hungarians are among Europe’s biggest mineral water drinkers
Date: 2017-12-01 20:23:52
In 2016 per capita mineral water consumption was 121 litres, representing 55 percent of non-alcoholic drink consumption. Hungarian mineral consumption is the fifth biggest in the European Union. Until 2016 Hungarians had...
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Finances: a preparation guide for next year
Date: 2017-12-01 20:22:30
According to Balázs Toldi, head of Budapest Bank’s corporate customers business area, the bank provides a full scale of financial services to micro-, small and medium-sized businesses. 90 percent of the...
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An average year for fruits and a good one for vegetables
Date: 2017-12-01 20:13:11
According to Ferenc Ledó, president of the Interprofessional Organisation for Fruit and Vegetable (FruitVeB), 2017 was a good year for the vegetable sector and medium one for the fruit segment. Nearly...
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The Hungarian Treasures programme is building a community
Date: 2017-12-01 20:09:14
In 2017 HUNGARIAN PRODUCT Nonprofit Kft. has launched a new series of programmes: Hungarian Treasures offers one-day tours for partners, introducing some of the country’s cultural, natural and historical values. These tours...
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Trademark users are already making plans for 2018
Date: 2017-12-01 20:06:45
In 2018 HUNGARIAN PRODUCT Nonprofit Kft. will organise a nationwide prize game for consumers, implement a continuous in-store communication campaign and actively participate in the government programme that popularises Hungarian food...
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GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference
Date: 2017-12-01 20:00:42
Some factors have a fundamental influence on the performance of retail chains: location, the performance of workers, floor space, product selection, the competitive situation and purchasing power. GfK analyses the...
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Hungarian Product: more than just a trademark
Date: 2017-12-01 19:59:38
HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...
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Retail sales up 5.6 percent
Date: 2017-12-01 19:56:13
In October 2017 like-for-like retail volume sales augmented by 5.6 percent; adjusted for calendar effects, the sales growth was 6.2 percent – reported the Central Statistical Office (KSH). In January-September...
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Food prices increased by more than 3 percent
Date: 2017-12-01 19:46:51
In October 2017 consumer prices were 2.2 percent higher than in October 2016. Food prices increased by 3.3 percent. The price of cheese grew by 8.1 percent, pork’s price was...
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Lasting economic power
Date: 2017-12-01 19:23:48
According to Péter Sebesta, president of the Association of Hungarian Deep-freezing and Canning Industry (MHKSZ), with its HUF 160-170 billion output the sector contributes about 10 percent of the Hungarian...
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GKI’s economic confidence index approaches a record level again
Date: 2017-12-01 19:15:19
In November GKI’s economic confidence index neared its historic peak of September. In the business sphere the industry was the only segment where the confidence index didn’t rise. Willingness to...
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A flour-sensitive industry
Date: 2017-12-01 19:09:59
According to Zsófia Pótsa, general secretary of the Hungarian Grain and Seed Association (MGTKSZ), the Hungarian milling industry processes less than 1.2 million tons of wheat a year. Just in comparison:...
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For the future
Date: 2017-12-01 19:01:01
In the last few years ecological farming was developing fast in Hungary. Dr Péter Roszík, vice president of the Hungarian Biocontrol Association told our magazine that their mission is to represent...
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Dairy market turns from supply-driven to demand-driven
Date: 2017-12-01 18:52:56
Zoltán Harcz, managing director of the Dairy Board informed us that the number of dairy cows increased by 1 percent in 2017. Milk production had been growing at the beginning of...
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More funding available in the fishing industry
Date: 2017-12-01 18:33:34
Ferenc Lévai, member of the presidency of the Hungarian Aquaculture and Fisheries Interbranch Organisation and CEO of Aranyponty Zrt. told: in 2016 fish was cultivated in lakes covering an area of...
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Unilever’s acquisition in the USA
Date: 2017-12-01 18:30:58
Unilever strengthens its hair and skin care portfolio by buying the brands of US company Sundial. New York-based Sundial realises annual sales of USD 240 million. The company plans further...
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Charcoal-coated toothbrush from Spar
Date: 2017-12-01 18:25:35
Spar Austria has announced that they are launching a new private label toothbrush brand, called Beauty Kiss. The new toothbrush is covered with a natural cleansing agent, charcoal: it has...
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Coca-Cola makes a bid for Amazon customers
Date: 2017-12-01 18:19:52
Coca-Cola keeps developing the online shopping experience, trying to increase online sales with special marketing efforts and offers. John Carroll, Coca-Cola’s general manager for e-commerce told: we are living in...
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Black Friday in Germany
Date: 2017-12-01 18:12:49
According to the calculations of the German Retail Federation, the Black Friday and the Cyber Monday that followed resulted in EUR 1.7 billion worth of extra sales....
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Lidl is developing the fastest in the British market
Date: 2017-12-01 18:10:36
Lidl has been the fastest developing retailer in the United Kingdom for five consecutive quarters. Lidl’s sales increased by 15.1 percent last year. The discount supermarket chain now has a...
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The poultry industry is booming again
Date: 2017-12-01 17:57:15
Dr Attila Csorbai, president and managing director of the Hungarian Poultry Product Board informed that because of the bird flu more than 3 million chickens, ducks, turkeys and geese had...
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Croatian giant
Date: 2017-12-01 17:39:07
Croatian consortium Agrokor performed better in every segment (food, agriculture, retail and wholesale) in the first three quarters of 2017. Sales revenue in retail and wholesale reached EUR 1.52 billion....
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Italian wines in Russia
Date: 2017-12-01 17:35:31
Demand for Italian wines is growing rapidly in Russia. In the first eight months of 2017 sales soared by 45.6 percent. This year Russia became the sixth biggest market for...
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The state of play in the meat industry
Date: 2017-12-01 17:29:48
Edit Menczel, secretary of the Livestock and Meat Interprofessional Organisation and Marketing Board (VHT) revealed that production prices in the pig sector grew in 2017, because of which processing companies...
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Cuban flavours from Nestlé
Date: 2017-12-01 17:28:04
Nestlé has announced a new investment in Cuba: the company is going to build a factory 45km from Havana until 2019. Nescafé, Nestlé fitness snacks, Nesquik instant drinks and Maggi...
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Less for more
Date: 2017-12-01 17:24:05
In the first nine months of the year Parmalat’s sales grew by 5.5 percent and the company closed the first three quarters with USD 4.839 billion revenue. However, volume sales...
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Premium beers sell well
Date: 2017-12-01 17:20:03
Although total sales of Carlsberg decreased by 4 percent in the 3rd quarter, the category of premium beers did very well. Volume sales of Tuborg were up 5 percent, Carlsberg’s...
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Southern expansion
Date: 2017-12-01 17:17:57
In 2017 SPAR invested approximately EUR 50 million in Croatia. The CEO of Spar Hrvatska stressed that the investments would continue in 2018. At the moment the retail chain has...
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