PR
(HU) Új protein túrókrém az ALDI kínálatában
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(HU) Új MILFINA termékek az ALDI kínálatában
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Customer experience – 24 hours a day
On 23 September 2020 international call center service provider United Call Centers (UCC) was there at the Business Days conference in Tapolca. CEO Zsolt Szmolinka (CEO) and head of business...
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Rethinking packaging at the time of an e-commerce boom
In the 2nd quarter of 2020 online FMCG sales surged by 47 percent. If retailers want to keep up with this growth speed, they must utilise efficient packaging solutions. Webshippy,...
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We have found the answers to the challenges of the last 25 years
On the 23 October national holiday two executives of the Coop Group Géza Tóth, CEO of Co-op Hungary Zrt. and Dr István Rédei, president-CEO of Co-op Star Zrt. received high...
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Auchan is also promoting Hungarian products
It is a core element of Auchan’s strategy to support local products and farmers. At the moment there are nearly 100 products available in Auchan store that bear the Hungarian...
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Queuing in stores matters less than one would think
Shopper Thoughts by dunnhumby uses a 16,000-shopper panel for analysing consumer attitudes in a representative fashion. According to the latest study, 92 percent of shoppers decide where to shop based...
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Cycle: A Hungarian innovation revolutionises the cleaning product market
CYCLE cleaning products are made of wastewater sludge. Our magazine interviewed Zoltán Vass, business development director of the product’s manufacturer, reNEW. He told that Cycle products go one step further...
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Even more Hungarian products are available in ALDI stores
ALDI’s close cooperation with Hungarian food companies is very well indicated by the fact that in February 2018 the discounter bought Alföldi Tej Kft.’s dairy product brand ‘Kokárdás’. Kokárdás products...
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(HU) Karácsonyi menüsort és malacot is rendelhetünk a Danubius Hotelstől…
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Rossmann: ‘We have reached adulthood!’
For nearly two years Rossmann has had two Hungarian managing directors – formerly there used to be one German and one Hungarian executive. Since February Kornél Németh has been leading...
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(HU) Felejthetetlen finomságok az ALDI-ban: CHOCEUR Csokoládé szeletek
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(HU) Mesteri food styling, hogy garantáltan eljuss a vásárló kosaráig
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(HU) A hónap terméke az ALDI-ban: helyben sütött bejgli
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Magazine: So many advantages
Although canned vegetables prepared without preservatives perfectly fit into a healthy diet, there is a big difference between theory and practice. According to András Szirbek, marketing director of Bonduelle Central...
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We can be winners as a team!
Our magazine interviewed Gergely Bálint, corporate sales director of Nestlé Hungária. ‘In 2020 the biggest challenge ahead of the company was coping with the uncertainty caused by the coronavirus pandemic....
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Data-based campaign planning for maximum efficiency
The technological development of recent years has transformed media consumption habits, and this resulted in changes in the advertising market too. We know that an advertisement works best if it...
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(HU) A vásárló otthont, a Praktiker vevőkapcsolatokat épít
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(HU) A Tesco energiamenedzsment projektje is bemutatkozik
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(HU) MONARC Mandula- és paradió-válogatás az ALDI-nál
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(HU) Suttogó – Mészáros Szekszárdi Cuvée az ALDI-ban
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(HU) Kristinus Merlot Cabernet Sauvignon az ALDI-ban
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(HU) IFS & Élelmiszer-IPAR 4.0 Konferencia (2018. november 30.)
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