PR
Colours influence people’s flavour perception
Tork’s experts, in cooperation with food stylist Linda Lundgren, developed a recommendation for restaurant owners, how to maximise the enjoyment level of food with the help of napkin and table...
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What is behind the water?
All of us drink water daily, but we don’t necessarily know where it comes from and what we should know about it. Crystal clear, silky smooth NaturAqua is much more...
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‘With love and responsibility’
Bonafarm-Bábolna Animal Feed Kft. manufactures premixes, mineral additives, concentrates, nutritions and fodder mixes for all kinds of farm animals. With more than 1,000 products the company is an important manufacturer...
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(HU) prima.hu Webáruház – megkönnyítjük a mindennapjait
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(HU) A szívből jövő mosoly értékében hisz a SPAR
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An abundance of prizes for Dunapack
Shoppers can come across Dunapack’s corrugated board packaging solutions in practically all areas of the industry. Product manufacturers prefer those packaging technologies and designs more and more which significantly reduce...
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(HU) Light, hámozott sertés virsli az ALDI-ban
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Tesco programmes fighting food waste: not a single bite of food can be thrown away!
According to the Hungarian Food Bank Association, 1.8 million tons of food waste is produced in Hungary every year. In the 2016-2017 fiscal year Tesco published a report on the...
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Innovative packaging solutions for a long shelf life and sustainable production
According to Márta Enyedi, Sealed Air Magyarország Kft.’s business development leader, the most important retailer needs are packaging solutions that make it easy to transport products and to place them...
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POPAI POP Awards Hungary 2017
At this year’s last Trade Marketing Club meeting the winners of the 8th POPAI Awards competition were announced. General secretary Ildikó Kátai introduced the winners of the in-store, POP and shopper...
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Future store is coming!
Media partner, official journal, the organiser of an innovation competition and the host of the Future Store – this is what Trade magazin is going to be at the Sirha...
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Serving the product paths
The Agricultural Marketing Centre (AMC) will be present with a 1,000m² collective stand at the international food industry trade show SIRHA Budapest, between 7 and 9 February 2018. AMC managing director...
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Nestlé expands Bük production facility from 20 billion forints
In the last seven years Nestlé Hungary invested more than HUF 43 billion in increasing the production capacity of the factory in Bük. Thanks to these efforts Nestlé Purina’s production...
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(HU) Új, vásárlói viselkedés elemzésen alapuló média eszköz a Tesco beszállítóinak – elérhető a 2018-as évtől
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Gyermelyi to double its pasta capacity
In 2017 Gyermelyi Zrt. invests HUF 10 billion in development. One of the biggest projects is the building of a new pasta factory, as a result of which Gyermelyi is going to...
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(HU) Kóstolja meg a kínaiak kedvenc nemzeti italát
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E-commerce analysis service from Nielsen
Nielsen’s Brandbank E-commerce Insight service was launched a year ago. This service makes it possible for manufacturers to monitor and analyse their brands’ presence and performance in online stores. Our magazine asked...
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Poultry campaign
The Agricultural Marketing Centre (AMC) and the Hungarian Poultry Product Board have launched a joint media campaign, raising awareness of the advantages of poultry and egg consumption. While 10 years ago...
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Pork campaign
Every year the Agricultural Marketing Centre (AMC) organises product tasting campaigns in stores to promote the consumption of quality pork, with strong media support. Thanks to these campaigns, pork consumption is...
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HAMM programme starts in public sector catering kitchens
The HAMM – Hungarian Ingredients in Public Sector Catering Kitchens – programme started with the three top players in the market, Hungast Group, Univer and Gyermelyi (the latter two are...
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Bravos doesn’t stop innovating in 2017
Mocca Negra Zrt. is putting a new, top-category coffee product line on the market. Bravos Premium is now available in 250g ground and 1,000g whole bean versions. The 100-percent arabica coffee comes from...
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Is there a company without receivables?
According to Judit Üveges, head of B2C and B2B sales at debt collection specialist Intrum Justitia, there are very few companies which aren’t owed to. It can cause liquidity problems to...
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METRO turned the spotlight on the Hungarian hospitality sector
The second Tuesday in October is enterprise day all over the world. METRO Hungary’s Own Business Day was waiting for Horeca and other businesses with special promotions. METRO Hungary CEO Imre Horváth...
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POI’s bank card terminal can generate extra revenue
P.O.I. Partner Kft. has developed a unique opportunity for installing a bank card payment system. The company’s Payment Point service is the perfect choice for those retailers who don’t have such a system...
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(HU) Továbbra is a Heinemann Testvérek Kft. lesz a Jim Beam hivatalos forgalmazója!
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Where the customer is more important than the profit – and this isn’t a joke
Communication agency Person is 10 years old this year. Person was founded by Richárd Hampuk when he was only 21 years old. The agency is already working with customers such as Coca-Cola...
Read moreMultichannel selling the smart way: What is GS1 SmartSearch?
No matter whether you are a brand owner or a retailer, GS1 SmartSearch can help you increase your online sales. How can one gain a competitive advantage? Surveys have shown that...
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SPAR Partner Programme: five years of continuous development
Already 133 shops and petrol stations have joined the SPAR franchise programme, which give work to 1,500 people and realise combined sales of HUF 32 billion. The SPAR Partner Programme started...
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