PR
Queuing in stores matters less than one would think
Shopper Thoughts by dunnhumby uses a 16,000-shopper panel for analysing consumer attitudes in a representative fashion. According to the latest study, 92 percent of shoppers decide where to shop based...
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Cycle: A Hungarian innovation revolutionises the cleaning product market
CYCLE cleaning products are made of wastewater sludge. Our magazine interviewed Zoltán Vass, business development director of the product’s manufacturer, reNEW. He told that Cycle products go one step further...
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Even more Hungarian products are available in ALDI stores
ALDI’s close cooperation with Hungarian food companies is very well indicated by the fact that in February 2018 the discounter bought Alföldi Tej Kft.’s dairy product brand ‘Kokárdás’. Kokárdás products...
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(HU) Karácsonyi menüsort és malacot is rendelhetünk a Danubius Hotelstől…
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Rossmann: ‘We have reached adulthood!’
For nearly two years Rossmann has had two Hungarian managing directors – formerly there used to be one German and one Hungarian executive. Since February Kornél Németh has been leading...
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(HU) Felejthetetlen finomságok az ALDI-ban: CHOCEUR Csokoládé szeletek
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(HU) Mesteri food styling, hogy garantáltan eljuss a vásárló kosaráig
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(HU) A hónap terméke az ALDI-ban: helyben sütött bejgli
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Magazine: So many advantages
Although canned vegetables prepared without preservatives perfectly fit into a healthy diet, there is a big difference between theory and practice. According to András Szirbek, marketing director of Bonduelle Central...
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We can be winners as a team!
Our magazine interviewed Gergely Bálint, corporate sales director of Nestlé Hungária. ‘In 2020 the biggest challenge ahead of the company was coping with the uncertainty caused by the coronavirus pandemic....
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Data-based campaign planning for maximum efficiency
The technological development of recent years has transformed media consumption habits, and this resulted in changes in the advertising market too. We know that an advertisement works best if it...
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(HU) A vásárló otthont, a Praktiker vevőkapcsolatokat épít
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(HU) A Tesco energiamenedzsment projektje is bemutatkozik
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(HU) MONARC Mandula- és paradió-válogatás az ALDI-nál
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(HU) Suttogó – Mészáros Szekszárdi Cuvée az ALDI-ban
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(HU) Kristinus Merlot Cabernet Sauvignon az ALDI-ban
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(HU) IFS & Élelmiszer-IPAR 4.0 Konferencia (2018. november 30.)
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(HU) Alkalmazott kiterjesztett valóság a DS Smith Packaging budapesti PackRight Centerében
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(HU) Teljes kiőrlésű purpur vekni az ALDI-nál
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(HU) Gourmet Kacsa/libamáj-pástétomok az ALDI-nál
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