The future of the packaging industry

By: Trademagazin editor Date: 2021. 10. 19. 10:34

Will the unprecedented growth in e-commerce sectors continue beyond the pandemic? Whatever the ‘next normal’ will look like, new expectations will have to be integrated into the next e-commerce packaging.

The dynamic expansion of e-commerce in 2020 was enabled also by the rapid development and improvement of home delivery services. After an initial period of significant delays, caused by the panic buying of essential food, home delivery rapidly improved the delivery time, which essentially contributed to the growth of e-commerce overall. A positive pressure of rapidly adapt VPK’s operations as a support for customers to create a resilient shopping experience to their consumers, while maintaining convenience, is there.

VPK reviewed product designs to see if they have everything to manage new trends in customers requirement such as safety, health concerns and more e-commerce. The success factors for a smooth, homogenous and omnichannel experience had to be identified and implemented according to the needs of all the various stakeholders. There are many factors to consider when it comes to e-commerce packaging. Optimizing packaging design for brand owners, e-retailers and end consumers is now more important than ever.

They can be summed up in the following criteria: protection and security of your products, Frustration Free Packaging (FFP), easiness to erect and fill, optimization, ship-ready branded opportunity, increasing and facilitating the unboxing experience and brand awareness. //

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