PR
New products in every category from MARS
At the Sirha Budapest trade fair in February MARS Hungary presented new products in Trade magazin’s Future Store. We asked Attila Sófalvi, market director of MARS Hungary about their experiences at...
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(HU) Mandulaital, bio kecske- és juhsajtok, valamint laktózmentes válogatás az Év Termékei között
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Hungarian Product teams up with consumer protection organisation
HUNGARIAN PRODUCT Nonprofit Kft. has signed a cooperation agreement with the Hungarian Association of Consumer Protection Organisations (FOME), with the purpose of providing consumers with more information about products. FOME will help...
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Makó’s long parsley root was given origin protection with the assistance of Tesco
Tesco, farmers and the Hungarian Chamber of Agriculture (NAK) have teamed up to earn a protected designation of origin for the long parsley root of Makó. A product can only...
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Changes are underway in the Update empire
Norbert Schobert, the founder of the Update lifestyle and brand has announced: in the future products will be marketed under the Update LOW CARB name. Our magazine interviewed Norbert Schobert, owner...
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MNKSZ becomes a member of the Sectoral Dialogue Committee
Since 22 February 2018 the Hungarian National Trade Association (MNKSZ) has been a member of the Sectoral Dialogue Committee (ÁPB). MNKSZ general secretary Katalin Neubauer told: the association has reached a...
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Ministry of Agriculture also helps to popularise the Hungarian Product trademark
The cooperation between the Ministry of Agriculture and HUNGARIAN PRODUCT Nonprofit Kft. continues. A survey conducted by BGE’s Marketing Institute has found that 94 percent of consumers who are interested in the...
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Disney cartoon characters in a cookbook from SPAR
SPAR’s latest loyalty promotion is realised in cooperation with Disney: Tales in a Cookbook lasts from 1 March until 25 April 2018. SPAR customers get a pack of 4 stickers and...
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Why should packaging be top of your agenda?
Dairy company Abaújtej Közös Vállalat – they process 20 million litres of milk a year – asked DS Smith Packaging Hungary to design shelf-ready packaging for their new Gomolya cheese....
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Szofi paper napkin buyer wins Suzuki Vitara
A shopper from Ózd won the main prize, a Suzuki Grand Vitara, in the promotion campaign called ‘Colour Hungary with HEARTS’. Nearly 19,000 consumers registered for the prize game and almost...
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ALDI: Kokárdás and Products of the Year
In the middle of February ALDI Hungary announced their buying Alföldi Tej Kft.’s dairy product brand, ‘Kokárdás’. Kokárdás dairy products have won Product of the Year in two consecutive years. With acquiring...
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Factory extension by Tamási Hús Kft.
Tamási Hús Kft. – owned by Austrian company Gierlinger Holding GmbH – built their factory in 2007. The company specialises in making bacon products. Tamási Hús Kft. realises 60 percent of its sales revenue...
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(HU) Mérje fel vállalkozása digitális fejlettségét pár kattintással!
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METRO’s private label products
At the moment METRO Hungary is the only Horeca wholesaler in the country which offers a large and ever-growing selection of private label products in more categories. Director of purchasing and...
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Coca-Cola HBC Magyarország: We aren’t stopping, we continue the expansion!
In the last five years Coca-Cola HBC Magyarország became one of the Coca-Cola HBC group’s regional production centres. The company also added many new products to its portfolio, offering something to...
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The Schwarzkopf mission
This year Schwarzkopf celebrates 120 years of being present in the hair care market. On this occasion our magazine interviewed Ottó Németh, general manager (Henkel Beauty Care) of Henkel Magyarország Kft....
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Eurofins Group is now present in more markets of the region
On 11 January 2018 Gyula-based Food Analytica Kft. joined Eurofins Group, the world leader food laboratory testing network, seated in Luxembourg. Eurofins was established in France in 1987 and today it is...
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Flavours to be enjoyed without restrictions: nearly 100 ‘free from’ products in ALDI stores
Not even those ALDI customers have to give up enjoying tasty food who are suffering from some kind of food intolerance. They can enjoy a wide range of lactose- and gluten-free...
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(HU) Coleslaw és tzatziki az ALDI kínálatában
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(HU) BENU Franchise Hálózat – A siker receptje
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Magazine: Sustainable in a Generation Plan
On the occasion of celebrating 25 years in Hungary, Mars officially presented its Sustainable in a Generation Plan. In the next few years Mars will invest almost USD 1 billion to...
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Wanzl Connect in Future Store – Come and visit us!
Using Wanzl Connect it will be possible to collect customer information via a smartphone to discover what the customer wants before they enter the store. This enables special offers to...
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Connect Media from dunnhumby
According to POPAI, 76 percent of shoppers decide which product to buy when standing in front of the shelves in the shop. Brands need successful in-store activities to reach shoppers...
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Optimised packaging from DS Smith
At the Hungaropack 2017 packaging competition DS Smith Packaging Hungary Kft. was rewarded with a Sustainability Award for the boxes designed for the PartyMiiix turkey bites product. DS Smith developed...
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Get your LEI code issued by GS1 quickly and efficiently!
The legal entity identifier (LEI) is a 20-character reference code that contains letters and numbers. Since 2014 it has been used to identify at world level legally distinct entities that engage...
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