ALDI: Kokárdás and Products of the Year

By: Trademagazin editor Date: 2018. 03. 09. 00:01

In the middle of February ALDI Hungary announced their buying Alföldi Tej Kft.’s dairy product brand, ‘Kokárdás’. Kokárdás dairy products have won Product of the Year in two consecutive years. With acquiring the brand, ALDI wishes to nearly double the number of Kokárdás products offered in stores.

ALDI entered the Hungarian market in 2008 and since then has been selling as many Hungarian products as possible. Alföldi Tej Kft. created the Kokárdás brand – dairy products sold exclusively in ALDI stores – in 2015. Among Kokárdás products we find 1.5-, 2.8- and 3.5-percent fat 1-litre milks, 500g low-fat cottage cheese products and 150g and 850g fruit yogurts.

ALDI’s private label products won Product of the Year in seven categories. Among the winners we find the discounter chain’s lactose-free dairy product selection, 8 types of cheese made from organic sheep and goat milk, and various ALDI organic drinks and special breads. (X)

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