PR

(HU) GOURMET Prémium gombamártások az ünnepi kínálatban

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Cream cheese from Trappist? Sounds good and can already be found in shops!

In Hungary Trappist is the most popular cheese variety by far, this is why Alföldi Tej Kft. is launching a cream cheese product made from 100% Trappist cheese. According to...

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Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market

Annual coffee consumption will be more than 19,000 tonnes in Hungary in 2022, and this represents a value of HUF 67 billion. Coca-Cola HBC Magyarország’s experience is that the category...

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Instead of using a crystal ball, ask for the help of experts when making plans!

FinVisors Kft.’s thinking is characterised by a financial focus. We don’t use a crystal ball, instead of this our experts audit partner companies, to understand how their business works, what...

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Stable value in a period struggling with value crisis

MagNet Bank – a financial institution that is prioritising community values in its business strategy – has entered an exciting and important period. Our magazine interviewed banking director Richárd Posch....

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Now is the time to download the new OkAuchan app!

Auchan is guiding shoppers in the direction of comfortable and sustainable digital solutions with its new app, which the retailer was promoting heavily in October. The first 10,000 downloaders receive...

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Sustainable coffee sourcing isn’t enough anymore: production also needs complete transformation

All over the world the livelihoods of 125 million people depend on coffee farming, and 80% of them live in poverty. Today about 2.5 billion cups of coffee are consumed...

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Conscious packaging for the food industry

BS Plastic has more than 20 years of experience in manufacturing flexible packaging materials. In our own laboratory, chemical and food engineers are combining innovative technologies with the latest market...

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Introducing Tetra Pak’s tethered cap packaging

One of Tetra Pak’s main goals is to create modern, safe and sustainable packaging for consumers. Meanwhile, the company always adapts its developments to environmental regulations. As proof of this,...

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Digital in-store marketing in tobacco shops – how to reach hundreds of thousands of consumers in 90 seconds

DigInStore Zrt.’s TrafikTV digital solutions can help companies improve their sales performance in National Tobacco Shops. So far research results from Hungary haven’t proven how much TrafikTV’s cost-efficient solutions can...

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(HU) Új vegán szendvicsfeltétek az ALDI-ban

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I am Szent-Györgyi

There are legendary stories about professor Albert Szent-Györgyi, and now a new book, full of adventure, romance and revelations, tells what really happened in the great man’s life. “I am...

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The Future of Bread lies in its Past

Consumers like tasty, quality bread, so Puratos has decided to find out what the Best Bread of the Future will be like. The result was surprising: the Future of Bread...

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PICK’s new image campaign is a milestone in brand building and salami communication

In this year’s PICK image campaign our shared memories enter the spotlight, as the central element of the campaign is an emotional film footage, with which we can relive the...

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(HU) Új desszert az ALDI-ban

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(HU) Frissen sütött vegán finomság az ALDI-ban

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Public health programmes from OGYÉI, with funding from NETA money

The National Institute of Pharmacy and Nutrition (OGYÉI) focuses on the most urgent public health issues with its programmes funded from the public health product tax (NETA). Our magazine interviewed...

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Saving money and time in logistics with logistics management software

Nowadays there are more and more challenges when it comes to performing logistics tasks: skyrocketing fuel prices, the lack of skilled workers, fierce competition and increasing customer requirements all cause...

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Renewal from Mizo: New type of communication with consumers from this autumn

Member of the Bonafarm Group, Sole-Mizo Zrt. is the biggest dairy company in the region, processing about 400 million litres of milk annually. The company employs nearly 1,300 people in...

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SPAR’s Regional Treasures programme is looking for new partners

SPAR’s Regional Treasures seeks to give small farmers and family businesses the chance to appear with their products on the shelves of SPAR stores. These high quality groceries bear the...

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Quality is a competitive advantage also on the roads

Being the number one among the best Szemerey+Plus Zrt. serves its partners, 95% of which are engaged in the FMCG sector, through an optimized distribution system across Hungary. 170 of...

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Orbico celebrates 10th anniversary with portfolio expansion

Orbico Hungary Kft. is 10 years old and our magazine interviewed general manager Zoltán Becze on this occasion. A member of the Orbico Group, the company supplies more than 8,000...

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Delicious flavours from PlantRevolt

Since last year our products aren’t only available for the HoReCa sector, but also for the customers of grocery stores. Our food engineers are always busy developing new products and...

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MOL’s new mineral water brand arrives in recycled bottle

MOL’s new mineral water brand, Fonte Natura is available in 100% recycled PET bottle packaging, in fizzy and still version, in 0.75- and 1.5-litre sizes. This premium quality water is...

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Dm goes packaging-free for a sustainable future!

Sustainability efforts are gaining ground in Hungary as well, so more and more shoppers want to change their habits and reduce their ecological footprints. Two years ago dm reacted to...

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Cash For Touch – SoftPOS Boosts Shopping Experience

Solving a problem in a single move – one of the most valuable improvements modern technology can offer for the efficiency of our accelerated lifestyles. It’s no coincidence that online...

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Sustainability is part of SPAR’s business strategy

Since 2019 SPAR Magyarország has been using the “SPAR – For a sustainable future” umbrella brand for its sustainability goals and activities.  The company believes that environmentally conscious shoppers, together...

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”We want to be part of the solution”

Interview with Ju­dit Szalóky Tóth, public affairs manager of Coca-­Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter:  “We make brands and products that people love,...

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A new era has dawned for retail leaflets

The promotional leaflets of retailers still represent one of the most effective ways to present their offers to customers. Since 2021 paper prices and energy costs have been growing fast,...

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Tesco mini shops at Shell: Quick shopping and friendly prices

Shopping in the Tesco mini shops at Shell service stations can save a lot of time: while the car is filled with fuel, high quality food and pet food products...

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