News and articles
BIO POWER Energy Drink
Date: 2009-10-27 08:00:00
Most ingredients of the new BIO POWER Energy Drink are high quality organic base material, originating from ecologically controlled farms....
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Wider range of services on Auchan’s website
Date: 2009-10-27 08:00:00
Auchan Magyarország Kft.’s website (www.auchan.hu) has been revamped. Shoppers can now create their own profiles, which the system recognizes and only shows promotions in their favourite stores. It is easy...
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Where producer brands are strong
Date: 2009-10-27 08:00:00
In the 60 household chemicals and cosmetics categories measured by Nielsen, private labels represented 17 percent of retail turnover, in terms of value in the first six months of 2008....
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Gift packages: old brands and new concepts
Date: 2009-10-27 08:00:00
Most producers agree that in volume sales last year’s level is achievable, producers do not prepare with crisis-packages but with beautiful and eye-pleasing offers. Unilever Magyarország Kft. was the number...
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Payment deadline may become longer
Date: 2009-10-27 08:00:00
In Central and Eastern Europe the number of companies whose credit ratings dropped kept increasing in the past few years – says Zoltán Dercze, managing director of Coface Hungary. 45...
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Trüffel hagyománydoboz
Date: 2009-10-27 08:00:00
Well-known and popular Truffles are now available in several channels in the decor box selection....
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GfK Hungária is 20 years old
Date: 2009-10-27 08:00:00
GfK Hungária was founded in 1989 by GfK’s Austrian affiliate, Fessel-GfK. Back than the company employed less than ten people, now it employs ten times more and its sales turnover...
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Ownership concentration at Reál
Date: 2009-10-27 08:00:00
Ownership concentration deepens at Reál Hungária Élelmiszer Kft.: Alaszka Kft. from Debrecen bought a 100 percent share in Élésker Kft. of Gyula. Élésker has 21 stores in 7 towns of...
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Only LCD and plasma televisions achieved growth
Date: 2009-10-27 08:00:00
In the first half of the year, the market of consumer electronics contracted by 25 percent in both value and volume, compared to the same period last year – finds...
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Retail turnover on the increase in Belgium.
Date: 2009-10-27 08:00:00
According to an estimate by Eurostat, the volume of retail turnover continued to decline in July 2009: by 0.9 percent in the EU-27 and by 1.8 percent in the eurozone,...
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Győri Édes Zabfalatok csokis
Date: 2009-10-27 08:00:00
New chocolate Zabfalatok unite the product advantages of Zabfalatok with the smooth taste of milk chocolate, favouring those who like a bit of fondling....
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Wine advice from the computer
Date: 2009-10-27 08:00:00
Laurel Kft.’s oenological information terminal is also called a digital sommelier. Recently two of these devices were installed in CBA stores with IBM AnyPlace Kiosk as their base, helping shoppers...
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New advertising code of ethics entered into force
Date: 2009-10-27 08:00:00
The new Hungarian Advertising Code of Ethics was signed by 26 professional organisations and entered into force on 30 September 2009. It is based on the Code of Ethics of...
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Loan market recovering slowly
Date: 2009-10-27 08:00:00
After the development of previous years, the loan market dramatically declined. Global crisis narrowed down resources, entailing a lending activity contracted to the minimum; at the same time interest rates...
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Wages and salaries are up by two percent
Date: 2009-10-27 08:00:00
At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 1.3 percent higher and net average wages improved by 1.4 percent in the first...
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Arany Ászok Félbarna
Date: 2009-10-27 08:00:00
Félbarna is one of the most special treats for beer drinkers: a unique combination of lager and dark beer....
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FOODAPEST NEWS
Date: 2009-10-27 08:00:00
From 2010, HUNGEXPO Zrt.’s prestigious trade exhibitions are organised based on a new concept. FOODAPEST and UKBA will take place every second year, at the same time. The first dual...
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A star is born with Tesco Express
Date: 2009-10-27 08:00:00
A 400-m² Tesco Express will open in Budapest’s former Csillag store on Rákóczy Road, together with a café that intends to continue the traditions of the old Ostende café....
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New “green” promotion from Tesco
Date: 2009-10-27 08:00:00
Tesco-Global Áruházak Zrt. launched its “Is your school green?” waste-recollecting competition, which lasts from 11 September 2009 until 11 January 2010. Tesco stamps into a stamp book (which can be...
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Erste Bank
Date: 2009-10-27 08:00:00
Market changes in the past few years influenced customer demand. Firms often postpone their investments and revise their spendings. This trend entails the optimisation of financial services used and a...
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Decrease, but improvement as well
Date: 2009-10-27 08:00:00
In January-July 2009, the volume of foreign trade was 18 percent lower in export and 25 percent lower in import than one year earlier. KSH’s report also states that our...
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Sága „Nyerjen egy év nyugalmat!” nyereményjáték
Date: 2009-10-27 08:00:00
Advertising Sága’s prize game ”Nyerjen egy év nyugalmat!” that lasts from 1 October 2009 until 11 December 2009. Agency: Hammer Advertising / média: PHD Customer: SáGa Foods Zrt. Product: Sága...
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Thank you, Lord…
Date: 2009-10-27 08:00:00
…for listening to me after all and giving me back my faith in human intellect. Thank you to the trade for this several-hour conversation at the conference in Tapolca about...
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New marketing director at Heineken Hungária
Date: 2009-10-27 08:00:00
János Makkay replaced Cor Honkoopot in the marketing director’s seat at Heineken Hungária Zrt. János Makkay worked at Unilever for seventeen years, directing market affaires in six countries from 2007....
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Mosoly Alapítvány is supported foundation of the year in 2009
Date: 2009-10-27 08:00:00
The foundation’s winning the title implies a HUF 40 million support for the Mosolyvarázs programme from Tesco-Global Áruházak Zrt. and Procter&Gamble, to help chronically ill, disabled and poor children....
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The factoring market
Date: 2009-10-27 08:00:00
According to data by the Hungarian Factoring Association, factoring services only made up for 2.5 percent of the GDP in 2008, while the same ratio in the EU is almost...
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Fewer guests spent fewer nights
Date: 2009-10-27 08:00:00
On the commercial accommodation services market, the decline that started early 2009 continues, the trend does not seem to turn yet. In January-August 2009, 2,173 thousand foreign guests spent 6,350...
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Customer satisfaction is the guarantee for our company’s success
Date: 2009-10-27 08:00:00
We had a conversation with CEO Dr. Tibor Bakonyi about the steps the company has taken recently to improve their market position and serve customers. According to the CEO, during...
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Farewell to charming national figures
Date: 2009-10-27 08:00:00
Although Parliament passed the new advertising bill last year, certain paragraphs only entered into force this spring, for instance those that regulate tobacco product ads and open-air advertising. Changes in...
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Campaign for dishwashers
Date: 2009-10-27 08:00:00
Calgonit and Bosch launched a campaign, named “Take it seriously” for popularising environmentally friendly methods and dishwashers. According to research findings, cleaning dishes with a machine requires 2.5 times less...
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