News and articles

BIO POWER Energy Drink

Most ingredients of the new BIO POWER Energy Drink are high quality organic base material, originating from ecologically controlled farms....

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Wider range of services on Auchan’s website

Auchan Magyarország Kft.’s website (www.auchan.hu) has been revamped. Shoppers can now create their own profiles, which the system recognizes and only shows promotions in their favourite stores. It is easy...

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Where producer brands are strong

In the 60 household chemicals and cosmetics categories measured by Nielsen, private labels represented 17 percent of retail turnover, in terms of value in the first six months of 2008....

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Gift packages: old brands and new concepts

Most producers agree that in volume sales last year’s level is achievable, producers do not prepare with crisis-packages but with beautiful and eye-pleasing offers. Unilever Magyarország Kft. was the number...

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Payment deadline may become longer

In Central and Eastern Europe the number of companies whose credit ratings dropped kept increasing in the past few years – says Zoltán Dercze, managing director of Coface Hungary. 45...

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Trüffel hagyománydoboz

Well-known and popular Truffles are now available in several channels in the decor box selection....

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GfK Hungária is 20 years old

GfK Hungária was founded in 1989 by GfK’s Austrian affiliate, Fessel-GfK. Back than the company employed less than ten people, now it employs ten times more and its sales turnover...

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Ownership concentration at Reál

Ownership concentration deepens at Reál Hungária Élelmiszer Kft.: Alaszka Kft. from Debrecen bought a 100 percent share in Élésker Kft. of Gyula. Élésker has 21 stores in 7 towns of...

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Only LCD and plasma televisions achieved growth

In the first half of the year, the market of consumer electronics contracted by 25 percent in both value and volume, compared to the same period last year – finds...

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Retail turnover on the increase in Belgium.

According to an estimate by Eurostat, the volume of retail turnover continued to decline in July 2009: by 0.9 percent in the EU-27 and by 1.8 percent in the eurozone,...

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Győri Édes Zabfalatok csokis

New chocolate Zabfalatok unite the product advantages of Zabfalatok with the smooth taste of milk chocolate, favouring those who like a bit of fondling....

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Wine advice from the computer

Laurel Kft.’s oenological information terminal is also called a digital sommelier. Recently two of these devices were installed in CBA stores with IBM AnyPlace Kiosk as their base, helping shoppers...

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New advertising code of ethics entered into force

The new Hungarian Advertising Code of Ethics was signed by 26 professional organisations and entered into force on 30 September 2009. It is based on the Code of Ethics of...

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Loan market recovering slowly

After the development of previous years, the loan market dramatically declined. Global crisis narrowed down resources, entailing a lending activity contracted to the minimum; at the same time interest rates...

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Wages and salaries are up by two percent

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 1.3 percent higher and net average wages improved by 1.4 percent in the first...

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Arany Ászok Félbarna

Félbarna is one of the most special treats for beer drinkers: a unique combination of lager and dark beer....

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FOODAPEST NEWS

From 2010, HUNGEXPO Zrt.’s prestigious trade exhibitions are organised based on a new concept. FOODAPEST and UKBA will take place every second year, at the same time. The first dual...

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A star is born with Tesco Express

A 400-m² Tesco Express will open in Budapest’s former Csillag store on Rákóczy Road, together with a café that intends to continue the traditions of the old Ostende café....

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New “green” promotion from Tesco

Tesco-Global Áruházak Zrt. launched its “Is your school green?” waste-recollecting competition, which lasts from 11 September 2009 until 11 January 2010. Tesco stamps into a stamp book (which can be...

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Erste Bank

Market changes in the past few years influenced customer demand. Firms often postpone their investments and revise their spendings. This trend entails the optimisation of financial services used and a...

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Decrease, but improvement as well

In January-July 2009, the volume of foreign trade was 18 percent lower in export and 25 percent lower in import than one year earlier. KSH’s report also states that our...

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Sága „Nyerjen egy év nyugalmat!” nyereményjáték

Advertising Sága’s prize game ”Nyerjen egy év nyugalmat!” that lasts from 1 October 2009 until 11 December 2009. Agency: Hammer Advertising / média: PHD Customer: SáGa Foods Zrt. Product: Sága...

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Thank you, Lord…

…for listening to me after all and giving me back my faith in human intellect. Thank you to the trade for this several-hour conversation at the conference in Tapolca about...

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New marketing director at Heineken Hungária

János Makkay replaced Cor Honkoopot in the marketing director’s seat at Heineken Hungária Zrt. János Makkay worked at Unilever for seventeen years, directing market affaires in six countries from 2007....

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Mosoly Alapítvány is supported foundation of the year in 2009

The foundation’s winning the title implies a HUF 40 million support for the Mosolyvarázs programme from Tesco-Global Áruházak Zrt. and Procter&Gamble, to help chronically ill, disabled and poor children....

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The factoring market

According to data by the Hungarian Factoring Association, factoring services only made up for 2.5 percent of the GDP in 2008, while the same ratio in the EU is almost...

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Fewer guests spent fewer nights

On the commercial accommodation services market, the decline that started early 2009 continues, the trend does not seem to turn yet. In January-August 2009, 2,173 thousand foreign guests spent 6,350...

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Customer satisfaction is the guarantee for our company’s success

We had a conversation with CEO Dr. Tibor Bakonyi about the steps the company has taken recently to improve their market position and serve customers. According to the CEO, during...

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Farewell to charming national figures

Although Parliament passed the new advertising bill last year, certain paragraphs only entered into force this spring, for instance those that regulate tobacco product ads and open-air advertising. Changes in...

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Campaign for dishwashers

Calgonit and Bosch launched a campaign, named “Take it seriously” for popularising environmentally friendly methods and dishwashers. According to research findings, cleaning dishes with a machine requires 2.5 times less...

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