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Will there be more or fewer presents under the Christmas tree?
Date: 2017-09-27 07:30:47

In August Kantar Hoffmann asked 18-64 year old Hungarians about how much they plan to spend on gifts. Last year the average shopper spent HUF 50,000 on Christmas gifts. 25-34 year old consumers...

Accessories for wine enthusiasts
Date: 2017-09-25 07:30:48

An ever-wider group of Hungarians are drinking high-quality wines, and at the same time they are also spending on the necessary wine drinking accessories. Vino Domus Kft. sells several types of wine...

Magazine: Changing attitude in the laundry detergent market
Date: 2017-09-22 07:36:43

Liquid detergents and capsules are more and more popular in the laundry detergent market; at the same time the powder format is becoming less important. As for retail channels, sales are...

Magazine: Consumers appreciate more layers
Date: 2017-09-19 07:00:51

Taking a closer look at the sales trends in various household paper product categories, we can see that the market has been expanding steadily. Value shares have been growing faster than...

Magazine: An overview of the Eger wine region
Date: 2017-09-14 07:30:15

Egri Bikavér, the emblematic wine of Hungary’s second best known wine region has been named a Hungaricum product recently. On this occasion our magazine interviewed some of the most important...

Tell us a story!
Date: 2017-09-13 09:30:58

Consumers born before the year 2000 are more and more interested in the story behind a good wine. A good story and stylish bottle labels can boost wine sales. For...

A golden age – with certain limitations
Date: 2017-09-11 10:30:58

Our magazine asked some of the most important players in the Hungarian wine sector about the current market situation. Márton Elek, director of strategy of Borháló Borkereskedés told us that many...

Magazine: The growing prestige of Hungarian wine
Date: 2017-09-07 07:30:09

In 2016 Hungary’s wine export grew much faster, by 6.2 percent than the country’s 1.6-percent agri-food export growth. The bad news is that the majority of our wine export, 45 percent...

Magazine: Is Hungary a wine drinking nation?
Date: 2017-09-06 07:30:29

Only 46 percent of Hungarians drink wine regularly. Our target group index (TGI) survey reveals that the dominance of men is smaller among wine drinkers than in the case of other...

Magazine: Whole bean coffee makes a return
Date: 2017-09-06 06:58:21

After the success story of capsule coffee in the last few years, sales of whole bean coffee have also strengthened recently. Raw coffee’s price elevated last year and this could be...

Magazine: Canned hits
Date: 2017-09-04 07:22:47

The canned food category is undergoing a rapid modernisation process. Products became healthier in the last two years and packaging solutions are now easier to use. Unfortunately, the prices of product ingredients...

A wide selection of Christmas gift packs will be available this year
Date: 2017-08-31 10:41:49

Christmas gift packs realise considerable sales and market players say some shoppers also purchase these products in this period for themselves, because they can get the items in them cheaper. Classic...

Seasonal products customised to retail channel needs
Date: 2017-08-30 23:30:37

Chocolate figures are now made almost exclusively from real chocolate. Korinna Kozma, confectionery brand manager of Nestlé Hungária told our magazine that consumers are looking for new products too. Well-known brands mean...

Latest news
Date: 2017-08-30 23:30:12

Cooperation at a European level The European representatives of the grape and wine sector disapprove of the European Commission’s study on the new wine labelling regulation. Lobby organisations CEEV, Copa-Cogeca,...

More and more new OTC products
Date: 2017-08-30 13:59:31

According to Boglárka Dezse, marketing leader of Béres Gyógyszergyár Zrt., the market of OTC drugs (products that can be bought without a prescription) and dietary supplements transformed considerably in recent...

Naturalma program for organic apple-growing
Date: 2011-06-28 12:40:51

The Naturalma program promotes disease resistant dessert apple varieties in Hungary. For those who plants apples suitable for organic production it is not required to switch to organic farming, but...

Will there be more or fewer presents under the Christmas tree? Date: 2017-09-27 07:30:47

Accessories for wine enthusiasts Date: 2017-09-25 07:30:48

Magazine: Changing attitude in the laundry detergent market Date: 2017-09-22 07:36:43

Magazine: Consumers appreciate more layers Date: 2017-09-19 07:00:51

Magazine: An overview of the Eger wine region Date: 2017-09-14 07:30:15

Tell us a story! Date: 2017-09-13 09:30:58

A golden age – with certain limitations Date: 2017-09-11 10:30:58

Magazine: The growing prestige of Hungarian wine Date: 2017-09-07 07:30:09

Magazine: Is Hungary a wine drinking nation? Date: 2017-09-06 07:30:29

Magazine: Whole bean coffee makes a return Date: 2017-09-06 06:58:21

Magazine: Canned hits Date: 2017-09-04 07:22:47

A wide selection of Christmas gift packs will be available this year Date: 2017-08-31 10:41:49

Seasonal products customised to retail channel needs Date: 2017-08-30 23:30:37

Latest news Date: 2017-08-30 23:30:12

More and more new OTC products Date: 2017-08-30 13:59:31

Naturalma program for organic apple-growing Date: 2011-06-28 12:40:51