Featured

Responsible innovations from Lidl
Date: 2019-05-15 11:46:35

Lidl has 180 stores and employs more than 5,000 people in Hungary. The retailer pays special attention to working with Hungarian suppliers, and thanks to this almost 60 percent of the...

CBA: Development can’t stop
Date: 2019-05-15 11:42:34

In 2018 CBA’s Príma network strengthened further and the company continued turning the franchise system into a real service provider franchise. CBA president Vilmos Lázár told that they had launched...

Auchan anniversary, combined with a strategic renewal
Date: 2019-05-15 11:33:30

In 2018 Auchan celebrated 20 years in Hungary. Dominique Ducoux, CEO of Auchan Retail Magyarország told that they had opened new supermarkets and superstores, and today Auchan is already waiting...

SPAR: progress in every area
Date: 2019-05-15 10:49:56

SPAR Magyarország closed 2018 with an almost 10-percent sales increase. The company invested HUF 32 billion in building 6 new stores and modernising another 17 last year. Sales of the franchise...

Even nicer stores and better sales results from Rossmann
Date: 2019-05-15 10:49:52

Last year Rossmann celebrated 25 years in Hungary. Our magazine interviewed managing director László Flórián. Which were the most important events and results for Rossmann in 2018? – Obviously the main...

dm: focusing on the loyalty programme and the online channel
Date: 2019-05-15 10:34:52

Sales by dm Kft. jumped nearly 8 percent in the first half of the 2019 financial year with a turnover of EUR 172.586 million. Marketing and PR manager Roland Kanyó informed...

Magazine: Gluten-free products are more common now
Date: 2019-05-10 07:21:59

Tamás Czepanecz, brand manager of Nestlé Hungária Kft. informed our magazine that a little more than 1 percent of the Hungarian population are sensitive to gluten, but due to the...

Magazine: The feeling of personal responsibility moves not mountains but categories
Date: 2019-05-07 07:42:00

Among consumers living a healthier life there are more and more who like to buy ‘natural’ and eco-friendly household cleaning products. Sales of these keep growing and shoppers can choose...

Free-from fresh meats? One step closer to healthy eating
Date: 2019-05-03 10:06:07

In recent years consumers have become more conscious about what they are eating, and this trend had an impact on the meat industry too. With is premium meat products, Bonafarm...

Magazine: The Hungarian Way
Date: 2019-04-25 16:48:52

Hungarian food trucks represent the latest trends in street food and top-level to-go gastronomy. There is great potential in this typically 21st-century form of catering. What is more, starting a...

Bite-sized trends
Date: 2019-04-24 08:39:19

There is no generally accepted definition of finger food. When our magazine writes about finger food, what we mean is every kind of food that can be eaten without using...

Diet and finesse
Date: 2019-04-10 20:10:17

Health-consciousness is the main direction in food and drink trends at the moment. More and more consumers follow special diets, and people aren’t simply counting calories any more: they are looking...

Being lactose-free is useful in brand building
Date: 2019-04-10 04:09:48

According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...

Magazine: Food and drink at petrol stations
Date: 2019-04-05 07:27:44

Since shopper demand is growing for quality foods, the operators of the biggest filling station chains are recruiting top chefs and using the best ingredients to prepare gourmet sandwiches, hot...

Magazine: Festivals throughout the year!
Date: 2019-03-29 07:45:10

Festivals attract more and more people, and in recent years the older generation has also discovered them. This is another good reason why festival-goers should be served a wide range...

Where the party is
Date: 2019-03-10 17:19:35

Mónika Szántó started the #switchoff – Mobile OFF, Experience ON movement, which recently debuted with success at bars and restaurants too. The initiative seeks to inform people about how important...

Filling your stomach with good stuff
Date: 2019-03-10 17:12:47

Katalin Nock-Vető, marketing manager of Pek-Snack spoke to us about how they had consciously entered the world of festivals in 2018. They were building the brand at Volt, BalatonSound and...

Collecting used packaging selectively
Date: 2019-03-10 16:48:55

Edit Nagy managing director of Wanzl Magyarország – the distributor of TOMRA products in Hungary – told our magazine that TOMRA’s ‘Collecting Solution’ systems lead the way in offering innovative...

Our Street Food
Date: 2019-03-10 16:27:39

Our magazine interviewed Péter Disztós, one of the key figures on the Hungarian street food scene, the owner of restaurants Pista bá and PizzaMe, plus professional kitchen technology company Passion...

A privilege of kings and a favourite of aristocrats
Date: 2019-03-10 16:27:36

Mangalica fat used to worth more than the pig’s meat and Emperor Franz Joseph himself used to own 3 million Mangalica pigs. Péter Ondré, managing director of the Agricultural Marketing...

Will there be more or fewer presents under the Christmas tree?
Date: 2017-09-27 07:30:47

In August Kantar Hoffmann asked 18-64 year old Hungarians about how much they plan to spend on gifts. Last year the average shopper spent HUF 50,000 on Christmas gifts. 25-34 year old consumers...

Accessories for wine enthusiasts
Date: 2017-09-25 07:30:48

An ever-wider group of Hungarians are drinking high-quality wines, and at the same time they are also spending on the necessary wine drinking accessories. Vino Domus Kft. sells several types of wine...

Magazine: Changing attitude in the laundry detergent market
Date: 2017-09-22 07:36:43

Liquid detergents and capsules are more and more popular in the laundry detergent market; at the same time the powder format is becoming less important. As for retail channels, sales are...

Magazine: Consumers appreciate more layers
Date: 2017-09-19 07:00:51

Taking a closer look at the sales trends in various household paper product categories, we can see that the market has been expanding steadily. Value shares have been growing faster than...

Magazine: An overview of the Eger wine region
Date: 2017-09-14 07:30:15

Egri Bikavér, the emblematic wine of Hungary’s second best known wine region has been named a Hungaricum product recently. On this occasion our magazine interviewed some of the most important...

Tell us a story!
Date: 2017-09-13 09:30:58

Consumers born before the year 2000 are more and more interested in the story behind a good wine. A good story and stylish bottle labels can boost wine sales. For...

A golden age – with certain limitations
Date: 2017-09-11 10:30:58

Our magazine asked some of the most important players in the Hungarian wine sector about the current market situation. Márton Elek, director of strategy of Borháló Borkereskedés told us that many...

Magazine: The growing prestige of Hungarian wine
Date: 2017-09-07 07:30:09

In 2016 Hungary’s wine export grew much faster, by 6.2 percent than the country’s 1.6-percent agri-food export growth. The bad news is that the majority of our wine export, 45 percent...

Magazine: Is Hungary a wine drinking nation?
Date: 2017-09-06 07:30:29

Only 46 percent of Hungarians drink wine regularly. Our target group index (TGI) survey reveals that the dominance of men is smaller among wine drinkers than in the case of other...

Magazine: Whole bean coffee makes a return
Date: 2017-09-06 06:58:21

After the success story of capsule coffee in the last few years, sales of whole bean coffee have also strengthened recently. Raw coffee’s price elevated last year and this could be...

Featured

Responsible innovations from Lidl Date: 2019-05-15 11:46:35

CBA: Development can’t stop Date: 2019-05-15 11:42:34

Auchan anniversary, combined with a strategic renewal Date: 2019-05-15 11:33:30

SPAR: progress in every area Date: 2019-05-15 10:49:56

Even nicer stores and better sales results from Rossmann Date: 2019-05-15 10:49:52

dm: focusing on the loyalty programme and the online channel Date: 2019-05-15 10:34:52

Magazine: Gluten-free products are more common now Date: 2019-05-10 07:21:59

Magazine: The feeling of personal responsibility moves not mountains but categories Date: 2019-05-07 07:42:00

Free-from fresh meats? One step closer to healthy eating Date: 2019-05-03 10:06:07

Magazine: The Hungarian Way Date: 2019-04-25 16:48:52

Bite-sized trends Date: 2019-04-24 08:39:19

Diet and finesse Date: 2019-04-10 20:10:17

Being lactose-free is useful in brand building Date: 2019-04-10 04:09:48

Magazine: Food and drink at petrol stations Date: 2019-04-05 07:27:44

Magazine: Festivals throughout the year! Date: 2019-03-29 07:45:10

Where the party is Date: 2019-03-10 17:19:35

Filling your stomach with good stuff Date: 2019-03-10 17:12:47

Collecting used packaging selectively Date: 2019-03-10 16:48:55

Our Street Food Date: 2019-03-10 16:27:39

A privilege of kings and a favourite of aristocrats Date: 2019-03-10 16:27:36

Will there be more or fewer presents under the Christmas tree? Date: 2017-09-27 07:30:47

Accessories for wine enthusiasts Date: 2017-09-25 07:30:48

Magazine: Changing attitude in the laundry detergent market Date: 2017-09-22 07:36:43

Magazine: Consumers appreciate more layers Date: 2017-09-19 07:00:51

Magazine: An overview of the Eger wine region Date: 2017-09-14 07:30:15

Tell us a story! Date: 2017-09-13 09:30:58

A golden age – with certain limitations Date: 2017-09-11 10:30:58

Magazine: The growing prestige of Hungarian wine Date: 2017-09-07 07:30:09

Magazine: Is Hungary a wine drinking nation? Date: 2017-09-06 07:30:29

Magazine: Whole bean coffee makes a return Date: 2017-09-06 06:58:21

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