Magazine: The Hungarian Way

Hungarian food trucks represent the latest trends in street food and top-level to-go gastronomy. There is great potential in this typically 21st-century form of catering. What is more, starting a food truck enterprise requires much less money than opening a traditional restaurant. Food trucks use cooking ingredients creatively and they like to work with artisan products. In an optimal situation they can have great influence on the taste of city dwellers. This means that soon food trucks can become an important medium in Hungary’s hospitality business.

Linda Varjú
owner
Streatright

Streatright specialises in organising food trucks for office lunches and catering events. Our magazine interviewed the company’s owners, Mátyás Ónodi Szabó and Linda Varjú. The Hungarian food truck market keeps changing, there are many new players and some enterprises go out of business. Luckily these changes result in quality improvement. Sales are very much influenced by weather conditions. In Budapest the municipalities of the districts make it difficult for food trucks turn up at locations randomly. As for various events, there is great demand for food truck presence at weddings. The business world has also noticed this trendy service, and likes to invite food trucks to corporate events, family days and special office lunches. We used to work in offices and realised that people soon get bored with what they can choose from for lunch – there is the workplace cafeteria and a couple of snack bars or cafés nearby. What we do is organising food trucks to turn up at office buildings at lunchtime. We are cooperating with about 40 trucks. The companies that decide to use this service have no cost at all – all they need to provide is the technical background, e.g. electricity. Food truck operators are happy to be part of the projects as they tend to be free at lunchtime on weekdays. Our goal is to establish long-term partnerships with the food truck operators.