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(HU) Megnyitotta kétszázadik franchise üzletét a SPAR Magyarország
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Pepsi delivers ‘Tailgate in a Box’ to football fans
Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...
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Growing segments – transforming leisure industry
2020 is an unprecedented year in terms of leisure time activities too. The pandemic has greatly affected the outdoor activities of American consumers. Typically, June is a critical selling month...
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(HU) Az Ország Tortája: A kellő kíváncsiság és a kiváló tejszín párosítása
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Finger licking is paused
The use of KFC’s „It’s Finger Lickin’ Good” slogen is paused in advertising around the globe. The Press Release was announced on the brand’s site on 24th Aug. on the...
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Taste and color cavalcade By Mondelez
To celebrate 35 years of fun and flavor, the SOUR PATCH KIDS® brand is looking to make things a little sweeter for their fans by opening the doors to the...
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Mountain Dew calls consumers to “Claim the Outdoors”
PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...
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Some shopkeepers opted for part-time work
In addition to the 22,000 layoffs, shopkeepers also threw in part-time work during the epidemic months. The proportion of part-timers in major stores jumped from 20% to 25% by May....
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Subaru shows real wildfire footage in new ad
The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...
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Optimistic Americans
While uncertainty remains high among U.S. consumers, their outlook is generally more favorable than their European counterparts. So finds a recent study by marketing consultancy Simon-Kucher & Partners. The COVID-19 Consumer...
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Only the outlook for consumers and business services improved in July
After a shock-like fall in the outlook for domestic economic agents in April, there was a significant positive correction in May and June. GKI’s economic sentiment index rose only slightly...
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Consumers favor smartphones for back-to-school shopping
More than half (59%) of U.S. consumers plan to use their smartphones for back-to-school shopping this year. Fifty-five percent of people said they purchased something directly on a mobile device...
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Private Label gives energy
More and more consumers, especially Millennials, seek healthier energy alternatives to boost their busy on-the-go lifestyle. The category presents opportunities for FMCG market growth and private label. Chef Berry Pronk...
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Gamified promotion to boost foot traffic
PetSmart the pet supplies, accessories and products retailer is campaigning on Snapchat using a quiz promoting reptiles and using an augmented reality (AR) lens. One of the principal features...
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Design revamp of the iconic American QSR
Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...
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Where to go next PLMA? – exclusive interview with the new president of PLMA
Peggy Davies, the new president of PLMA, answers questions of the Trade magazin in an exclusive interview. The Private Label Manufacturers Association announced in early June that Peggy Davies would...
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Analysts: the resumption of the economy may improve employment
The moderate increase in the unemployment rate is treated with caution by analysts because a significant proportion of those who lost their jobs due to the pandemic situation could not...
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New holiday is the “Self-Care Day”
The pandemic-inspired “Self-Care Day” is on July 24, Friday this year. Some FMCG companies, including Mars Wrigley, have also made it in the U.S. to bring smiles and joy in...
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Burger King Xmas in July
Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...
Read moreAldi to reach 2000 stores in the U.S. this year
The German discount chain, which is in the midst of a $5 billion plan to open new stores and remodel existing ones in the United States, has crossed the 2,000-store...
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Unilever joins test of voice-powered ads
Several global brands began testing interactive ads that respond to voice commands on Pandora, the streaming platform owned by Sirius XM. For years, Pandora has been operating on millions of...
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Google introduces video shopping platform Shoploop
Shoploop is an entertaining new way to shop online. Google’s research and development lab, Area 120, has unveiled Shoploop, a video shopping platform for finding, reviewing and purchasing goods, the...
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Leveraging Product Claims to Build a Successful Brand Strategy
Today’s consumers can choose from a wide variety of product offers. Product advertising, social media and a network of friends and family feed into the type of products consumers want...
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Less is sometimes more
Retailers and CPGs are moving toward selling fewer products in stores to decrease complexity and costs. At the same time innovations are needed. As the coronavirus pushes some items off...
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Amazon’s Dash Cart is the new checkout-free solution
Amazon has unveiled the Dash Cart, a shopping cart built for small and medium-sized trips that automatically logs products placed inside and processes payment as shoppers leave the store. The...
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Nestlé Waters North America Extends Use Of rPET To More Brands
Nestlé Waters North America (NWNA) has started to convert the packaging of three more US domestic still water brands to 100% recycled plastic (rPET). The brands include Ozarka, Deer Park...
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Retailers are opening clinics
As retailers seek to make greater inroads into healthcare, many of them have unveiled aggressive plans to launch dozens — if not hundreds — of their own primary care clinics...
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Pernod Ricard Announces Partnership With Ojo de Tigre Mezcal
Pernod Ricard has announced that it has formed a partnership with premium mezcal brand Ojo de Tigre as part of its ’Transform & Accelerate’ plan. The move will help the...
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In-store attractions online
Jungle Jim’s International Market, which has offered several in-store attractions including cooking courses for 25 years, they had to close these because of the pandemic. Although they are not offering e-commerce,...
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