Digital integration in Australia

The Shop! ANZ (Australia and New Zealand) chapter organised its Awards Gala Dinner on the 25th March live, so the „return to norm” started earlier. They have never seen such competition when it comes to best integration of digital technology into the physical retail environment. There is a huge increase across all categories of brands integrating digitally connected tools into their in-store POP marketing activations. Needless to say, digital is having a huge impact on retail marketing. Because of shopper behaviour changing mobile and social are becoming an increasingly important part of businesses marketing strategies.

Spark Virtual Store

Amid the Covid-19 pandemic, a new way of shopping was launched. In just 8 short weeks, a 100% remote working team launched NZ’s first 3D online Virtual Store for NZ’s leading Telecommunications business Spark.

The Spark Virtual Store integrated cutting edge technology with a client ambition to materialize Spark’s aspiration to bring the future to New Zealand faster. The Covid-19 crisis and lockdown meant closed physical retail stores and shoppers being challenged in their ability to discover Spark physical stores offering across products, service and experience. In a market that still needed to drive commerce despite physical retail restrictions, the new world demanded an innovative solution to meet fast changing needs and plug the revenue gap.

The project combined 3D architectural modelling techniques with emerging interactive design to be immersive and intuitive. The store mirrored the physical customer journey experience from the moment the customer entered the store.

A success by all measures, the store surpassed expectations of site traffic, sales conversion, and product awareness, as a result the 3D Virtual Store is now a permanent e-commerce channel for Spark as they explore further development of the experience: extending the offer from retail to business customers.

Lipstick Carousel and Virtual Mirror

The Revlon Super Lustrous Department Store Spinner, is one of the most unique retail propositions in 2020. It is a combination of traditional retail display design with integrated AR technology that is a first in the Australian and New Zealand department store market.

The “Virtual Mirror” app is a hygienic/sanitary option for customers in the current COVID environment and improved the shoppability of the Super Lustrous range. Customers can identify their best shade of 54 on their lips, without the traditional messy product testing.

The “Virtual Mirror” app is an integrated tool on a new generation of retail display that meets traditional and future customer needs.