ÖRT - Trademagazin

The industry has committed itself to versatile portrayal of people in advertising
Date: 2020-03-06 11:28:59

Under the auspices of the ÖRT, about thirty member companies and two professional organizations have committed themselves beyond the Code to promote human dignity in advertising. Signatories are committed to...

Social issues in brand building
Date: 2020-02-24 11:32:51

What a company thinks about social issues is now emerging as it builds its brand. This is how “brand purpose” or “doing good” campaigns link social advertising issues with marketing....

ÖRT closed a successful year
Date: 2020-01-13 11:40:33

Nearly 800 preliminary opinions, expanding memberships, and a line of professional information for better compliance – this is what characterized ÖRT’s past year. Undoubtedly, most people are familiar with the...

Increasing cooperation – ÖRT and Beer Association
Date: 2019-11-26 11:40:01

A higher level cooperation agreement has been signed between the Association of Hungarian Brewers and the Self-Regulatory Advertising Board, according to which the Association and its members will cooperate in...

Law and self-regulation – deepening cooperation
Date: 2019-11-15 11:21:11

The acceptance of self-regulation by law is already well on its way. As a further step, the ÖRT will offer a special prize for the best scientific student dissertation in...

ÖRT – series of presentations for prevention
Date: 2019-07-02 11:20:39

With the presentations held at advertising industry companies, the ÖRT leaders bring information on the legal and ethical issues of advertising to the first level of advertising creators. Prevention is...

ÖRT gains momentum
Date: 2019-06-24 21:51:27

Leaders of the Self-regulatory Advertising Board (ÖRT) regularly visit advertising agencies to give presentations about legal and ethical issues related to advertising. Prevention is an important element of self-regulation –...

Gerendi Zsolt is ÖRT’s new Secretary General
Date: 2019-06-19 11:22:47

The ÖRT team has been expanded. Gerendi Zsolt strengthens ÖRT’s team as the new Secretary General. After working for more than 20 years in agency field, he decided to switch...

New leadership (new chapter) at ÖRT
Date: 2019-04-15 11:22:06

The new president of ÖRT has become dr. Molnár Kálmán, Director of Legal and Corporate Relations at Unilever. Megyer Örs retired from the presidency after 21 years and continues to...

The rule of advertising for nutritional supplements is changing
Date: 2019-02-20 11:14:20

The law on specialty medical products will come into force on 22 February – according to which advertising must not contain any health claim. The ÖRT draws attention that the...

We should also pay attention to the environment in advertisements! – the ÖRT has prepared a guide
Date: 2019-02-11 11:50:14

The Self-Regulatory Advertising Board (ÖRT) takes great care of prevention within self-regulation. Now ÖRT has prepared a guide. Now, the Self-Regulatory Advertising Board (ÖRT) has made recommendations in order to...

Another ÖRT resolution – now about banking advertisements
Date: 2018-06-04 11:23:17

ÖRT regularly provides guidance to help the work of its members to comply better with the legislations. The MNB has made valuable contributions to the preparation of the material. Knowing...

Fazekas Ildikó in EASA’s Top Management
Date: 2018-04-25 11:26:24

The European Self-Regulatory Organization (EASA) is renewed every two years, and Ildikó Fazekas, the Secretary-General of the ÖRT, was re-elected. The EASA Bureau meeting was held in Helsinki under the...

The advertising rules of the football world cup
Date: 2018-04-18 11:06:58

The ÖRT draws attention to the rules of the upcoming football world cup and its trademarks. It is slowly becoming a tradition that ÖRT explains the advertising rules and trademarks...

The ÖRT checks the industry commitments
Date: 2018-04-17 11:20:19

The Self-regulatory Advertising Board (ÖRT) does the industry-by-industry monitoring of the implementation of pledges made. For instance the examination of the EU Pledge commitments –voluntary limiting advertising to children – showed...

Persuasion-free advertisements
Date: 2018-02-25 07:15:51

The Self-regulatory Advertising Board (ÖRT) analysed 1,211 advertisements in the press and on television in the November period, in order to find out whether they contain ‘persuasion’: are children asked...

ÖRT: New and old president
Date: 2017-02-17 10:22:35

BGA SecGen is re-elected as ÖRT VP for another three year term....

The industry has committed itself to versatile portrayal of people in advertising Date: 2020-03-06 11:28:59

Social issues in brand building Date: 2020-02-24 11:32:51

ÖRT closed a successful year Date: 2020-01-13 11:40:33

Increasing cooperation – ÖRT and Beer Association Date: 2019-11-26 11:40:01

Law and self-regulation – deepening cooperation Date: 2019-11-15 11:21:11

ÖRT – series of presentations for prevention Date: 2019-07-02 11:20:39

ÖRT gains momentum Date: 2019-06-24 21:51:27

Gerendi Zsolt is ÖRT’s new Secretary General Date: 2019-06-19 11:22:47

New leadership (new chapter) at ÖRT Date: 2019-04-15 11:22:06

The rule of advertising for nutritional supplements is changing Date: 2019-02-20 11:14:20

We should also pay attention to the environment in advertisements! – the ÖRT has prepared a guide Date: 2019-02-11 11:50:14

Another ÖRT resolution – now about banking advertisements Date: 2018-06-04 11:23:17

Fazekas Ildikó in EASA’s Top Management Date: 2018-04-25 11:26:24

The advertising rules of the football world cup Date: 2018-04-18 11:06:58

The ÖRT checks the industry commitments Date: 2018-04-17 11:20:19

Persuasion-free advertisements Date: 2018-02-25 07:15:51

ÖRT: New and old president Date: 2017-02-17 10:22:35