ÖRT - Trademagazin

ÖRT gains momentum
Date: 2019-06-24 21:51:27

Leaders of the Self-regulatory Advertising Board (ÖRT) regularly visit advertising agencies to give presentations about legal and ethical issues related to advertising. Prevention is an important element of self-regulation –...

Gerendi Zsolt is ÖRT’s new Secretary General
Date: 2019-06-19 11:22:47

The ÖRT team has been expanded. Gerendi Zsolt strengthens ÖRT’s team as the new Secretary General. After working for more than 20 years in agency field, he decided to switch...

New leadership (new chapter) at ÖRT
Date: 2019-04-15 11:22:06

The new president of ÖRT has become dr. Molnár Kálmán, Director of Legal and Corporate Relations at Unilever. Megyer Örs retired from the presidency after 21 years and continues to...

The rule of advertising for nutritional supplements is changing
Date: 2019-02-20 11:14:20

The law on specialty medical products will come into force on 22 February – according to which advertising must not contain any health claim. The ÖRT draws attention that the...

We should also pay attention to the environment in advertisements! – the ÖRT has prepared a guide
Date: 2019-02-11 11:50:14

The Self-Regulatory Advertising Board (ÖRT) takes great care of prevention within self-regulation. Now ÖRT has prepared a guide. Now, the Self-Regulatory Advertising Board (ÖRT) has made recommendations in order to...

Another ÖRT resolution – now about banking advertisements
Date: 2018-06-04 11:23:17

ÖRT regularly provides guidance to help the work of its members to comply better with the legislations. The MNB has made valuable contributions to the preparation of the material. Knowing...

Fazekas Ildikó in EASA’s Top Management
Date: 2018-04-25 11:26:24

The European Self-Regulatory Organization (EASA) is renewed every two years, and Ildikó Fazekas, the Secretary-General of the ÖRT, was re-elected. The EASA Bureau meeting was held in Helsinki under the...

The advertising rules of the football world cup
Date: 2018-04-18 11:06:58

The ÖRT draws attention to the rules of the upcoming football world cup and its trademarks. It is slowly becoming a tradition that ÖRT explains the advertising rules and trademarks...

The ÖRT checks the industry commitments
Date: 2018-04-17 11:20:19

The Self-regulatory Advertising Board (ÖRT) does the industry-by-industry monitoring of the implementation of pledges made. For instance the examination of the EU Pledge commitments –voluntary limiting advertising to children – showed...

Persuasion-free advertisements
Date: 2018-02-25 07:15:51

The Self-regulatory Advertising Board (ÖRT) analysed 1,211 advertisements in the press and on television in the November period, in order to find out whether they contain ‘persuasion’: are children asked...

ÖRT: New and old president
Date: 2017-02-17 10:22:35

BGA SecGen is re-elected as ÖRT VP for another three year term....

ÖRT gains momentum Date: 2019-06-24 21:51:27

Gerendi Zsolt is ÖRT’s new Secretary General Date: 2019-06-19 11:22:47

New leadership (new chapter) at ÖRT Date: 2019-04-15 11:22:06

The rule of advertising for nutritional supplements is changing Date: 2019-02-20 11:14:20

We should also pay attention to the environment in advertisements! – the ÖRT has prepared a guide Date: 2019-02-11 11:50:14

Another ÖRT resolution – now about banking advertisements Date: 2018-06-04 11:23:17

Fazekas Ildikó in EASA’s Top Management Date: 2018-04-25 11:26:24

The advertising rules of the football world cup Date: 2018-04-18 11:06:58

The ÖRT checks the industry commitments Date: 2018-04-17 11:20:19

Persuasion-free advertisements Date: 2018-02-25 07:15:51

ÖRT: New and old president Date: 2017-02-17 10:22:35