When it comes to footie
Be careful with the football eb commercials. UEFA, as a rights holder, focuses not only on matches but also on commercial rights.
It is becoming a tradition for the ÖRT to publish the rules on the commercial rights of that competition before an international sporting competition, thereby helping advertisers to comply with legal competition rules.
The rules relating to soccer EB were drafted and published by the organiser UEFA. The following link describes the commercial rights in Chapter XII, page 46. https://documents.uefa.com/v/u/jelrkQPEX8GrBz8fAuJvhA –
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