Tag "ÖRT"
GVH-ÖRT workshop on green marketing
Date: 2021-02-02 11:22:07
At the ÖRT workshop on the “Green Guide” issued by the GVH, the President of the GVH, Rigó Csaba Balázs emphasized the joint responsibility of the industry, the consumers and...
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New signatories joined for versatile portrayal of human in advertisements
Date: 2020-11-13 11:35:59
Twenty-two member companies have joined the commitment to promote human dignity in advertising since its launch in March. Signatories are committed to contributing to positive cultural change through responsible and...
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Advertising Self-Regulation Grand Prixto Koltay András
Date: 2020-10-22 11:22:55
The award, founded by the Self-Regulatory Advertising Board, was received for the first time by Megyer Örs, the former president of ÖRT for twenty years. This year, Koltay András received...
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GVH workshop on advertisements for children
Date: 2020-09-24 11:22:13
Although it is not a new legislation prohibiting the direct solicitation of a child to buy, recent fines imposed by the Office of Economic Competition have drawn attention to this...
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ÖRT monitored with a new method
Date: 2020-09-18 11:22:18
The issue of digital advertising for children is in the focus of the ÖRT, and a new research method has been introduced to examine this. Their co-worker (13 years old)...
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The ÖRT negotiator room was named after Dr. Takács Ildikó
Date: 2020-09-16 11:20:23
Dr. Takács Ildikó was one of the most dedicated initiators of the establishment of Hungarian self-regulation, and until her death she helped the work of ÖRT as a member of...
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ÖRT: child characters in digital advertising
Date: 2020-06-17 11:37:59
In the digital world, children are no longer present only as users, but also as active actors – often in advertisements, as influencer or as children of influencer. What should...
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Szerencsejáték Zrt. has taken its strategic cooperation with the Self-Regulatory Advertising Board to a new level
Date: 2020-05-27 11:18:08
The Szerencsejáték Zrt. and the Self-Regulatory Advertising Board (ÖRT) signed a cooperation agreement, in which they strengthened the cooperation of the last ten years, and at the same time raised...
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The industry has committed itself to versatile portrayal of people in advertising
Date: 2020-03-06 11:28:59
Under the auspices of the ÖRT, about thirty member companies and two professional organizations have committed themselves beyond the Code to promote human dignity in advertising. Signatories are committed to...
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Social issues in brand building
Date: 2020-02-24 11:32:51
What a company thinks about social issues is now emerging as it builds its brand. This is how “brand purpose” or “doing good” campaigns link social advertising issues with marketing....
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