Tag "ÖRT"

GVH-ÖRT workshop on green marketing

At the ÖRT workshop on the “Green Guide” issued by the GVH, the President of the GVH, Rigó Csaba Balázs emphasized the joint responsibility of the industry, the consumers and...

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New signatories joined for versatile portrayal of human in advertisements

Twenty-two member companies have joined the commitment to promote human dignity in advertising since its launch in March. Signatories are committed to contributing to positive cultural change through responsible and...

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Advertising Self-Regulation Grand Prixto Koltay András

The award, founded by the Self-Regulatory Advertising Board, was received for the first time by Megyer Örs, the former president of ÖRT for twenty years. This year, Koltay András received...

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GVH workshop on advertisements for children

Although it is not a new legislation prohibiting the direct solicitation of a child to buy, recent fines imposed by the Office of Economic Competition have drawn attention to this...

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ÖRT monitored with a new method

The issue of digital advertising for children is in the focus of the ÖRT, and a new research method has been introduced to examine this. Their co-worker (13 years old)...

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The ÖRT negotiator room was named after Dr. Takács Ildikó

Dr. Takács Ildikó was one of the most dedicated initiators of the establishment of Hungarian self-regulation, and until her death she helped the work of ÖRT as a member of...

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ÖRT: child characters in digital advertising

In the digital world, children are no longer present only as users, but also as active actors – often in advertisements, as influencer or as children of influencer. What should...

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Szerencsejáték Zrt. has taken its strategic cooperation with the Self-Regulatory Advertising Board to a new level

The Szerencsejáték Zrt. and the Self-Regulatory Advertising Board (ÖRT) signed a cooperation agreement, in which they strengthened the cooperation of the last ten years, and at the same time raised...

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The industry has committed itself to versatile portrayal of people in advertising

Under the auspices of the ÖRT, about thirty member companies and two professional organizations have committed themselves beyond the Code to promote human dignity in advertising. Signatories are committed to...

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Social issues in brand building

What a company thinks about social issues is now emerging as it builds its brand. This is how “brand purpose” or “doing good” campaigns link social advertising issues with marketing....

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