Tag "ÖRT"
Joint workshop by ÖRT and the Ministry of Justice
With record attendance, the Advertising Self Regulatory Board (ÖRT) held its first joint workshop with experts from the Ministry of Justice, about the activities of the consumer protection authority in...
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What and how does Consumer Protection investigate advertising practice?
With a record number of people interested, the Self-Regulatory Advertising Board (ÖRT) organized its first joint workshop with experts from the Ministry of Justice (IM) regarding the activities of the...
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The first Green Pledge trademarks were awarded
In the framework of the Green Pledge program, successful applicants were presented with the Green Pledge awards, which were awarded by seven companies – Dentsu, Henkel, E.ON, Velux, Mastercard, K&H...
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What impact will artificial intelligence have on advertising practice?
The DIMSZ Data-Driven Marketing Association and the Self-Regulatory Advertising Board (ÖRT) organized a workshop to present the common points of connection between artificial intelligence and advertising. How do we envision...
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How can we promote alcohol ethically? – ÖRT podcast
Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...
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After eight years, the Hungarian Advertising Code is renewed
The Codification Committee of the Self-Regulatory Advertising Board (ÖRT) and the Hungarian Advertising Association (MRSZ) has updated the Hungarian Advertising Code in more than 30 meetings in the framework of...
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Another step towards sustainability: Danone has also joined the Green Pledge
Danone Magyarország Kft. also acted in support of the enforcement of environmental protection and sustainability in the market of the marketing and advertising industry, when it joined the Self-Regulatory Advertising...
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Stable operation, strengthened leadership at ÖRT
The 2022 General Assembly of the ÖRT confirmed the management of the organization, so in the next three years, dr. Kálmán Molnár, Unilever’s director of legal and corporate relations, will...
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Cooperation for more ethical dietary supplement advertisements
The Hungarian Association of Dietary Supplement Manufacturers and Distributors (MÉKISZ) has signed a cooperation agreement with the Self-regulatory Advertising Board (ÖRT). In accordance with this, in the future ÖRT will conduct...
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Green Pledge project The advertising industry is committed to better promoting environmental protection and sustainability in advertising and production
The initiators of the Green Pledge commitment – the Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) – are committed to...
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The Association of Manufacturers and Distributors of Food Supplements in Hungary (MÉKISZ) has concluded a cooperation agreement with the Self-Regulatory Advertising Board
The Association of Hungarian Food Supplement Manufacturers and Distributors (MÉKISZ) has signed a co-operation agreement with the Self-Regulatory Advertising Board (ÖRT), in which it has raised its co-operation at the...
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GVH-ÖRT workshop a tisztességtelen kereskedelmi gyakorlatokról
Sorry, this entry is only available in HU....
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(HU) ÖRT ajánlások az MMSZ Zöld tagozat tagjainak
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(HU) Emberi méltóság, sokoldalú emberábrázolás a reklámban „jó példák” gyűjteményt készített az ÖRT
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When it comes to footie
Be careful with the football eb commercials. UEFA, as a rights holder, focuses not only on matches but also on commercial rights. It is becoming a tradition for the ÖRT...
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The update of the Hungarian Advertising Code has started
After six years, the time has come to update the Hungarian Code of Advertising Ethics. In accordance with tradition, the team of MRSZ and ÖRT still form the codification working...
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GVH-ÖRT workshop on green marketing
At the ÖRT workshop on the “Green Guide” issued by the GVH, the President of the GVH, Rigó Csaba Balázs emphasized the joint responsibility of the industry, the consumers and...
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New signatories joined for versatile portrayal of human in advertisements
Twenty-two member companies have joined the commitment to promote human dignity in advertising since its launch in March. Signatories are committed to contributing to positive cultural change through responsible and...
Read moreAdvertising Self-Regulation Grand Prixto Koltay András
The award, founded by the Self-Regulatory Advertising Board, was received for the first time by Megyer Örs, the former president of ÖRT for twenty years. This year, Koltay András received...
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GVH workshop on advertisements for children
Although it is not a new legislation prohibiting the direct solicitation of a child to buy, recent fines imposed by the Office of Economic Competition have drawn attention to this...
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ÖRT monitored with a new method
The issue of digital advertising for children is in the focus of the ÖRT, and a new research method has been introduced to examine this. Their co-worker (13 years old)...
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The ÖRT negotiator room was named after Dr. Takács Ildikó
Dr. Takács Ildikó was one of the most dedicated initiators of the establishment of Hungarian self-regulation, and until her death she helped the work of ÖRT as a member of...
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ÖRT: child characters in digital advertising
In the digital world, children are no longer present only as users, but also as active actors – often in advertisements, as influencer or as children of influencer. What should...
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Szerencsejáték Zrt. has taken its strategic cooperation with the Self-Regulatory Advertising Board to a new level
The Szerencsejáték Zrt. and the Self-Regulatory Advertising Board (ÖRT) signed a cooperation agreement, in which they strengthened the cooperation of the last ten years, and at the same time raised...
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The industry has committed itself to versatile portrayal of people in advertising
Under the auspices of the ÖRT, about thirty member companies and two professional organizations have committed themselves beyond the Code to promote human dignity in advertising. Signatories are committed to...
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Social issues in brand building
What a company thinks about social issues is now emerging as it builds its brand. This is how “brand purpose” or “doing good” campaigns link social advertising issues with marketing....
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ÖRT closed a successful year
Nearly 800 preliminary opinions, expanding memberships, and a line of professional information for better compliance – this is what characterized ÖRT’s past year. Undoubtedly, most people are familiar with the...
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Increasing cooperation – ÖRT and Beer Association
A higher level cooperation agreement has been signed between the Association of Hungarian Brewers and the Self-Regulatory Advertising Board, according to which the Association and its members will cooperate in...
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Law and self-regulation – deepening cooperation
The acceptance of self-regulation by law is already well on its way. As a further step, the ÖRT will offer a special prize for the best scientific student dissertation in...
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ÖRT – series of presentations for prevention
With the presentations held at advertising industry companies, the ÖRT leaders bring information on the legal and ethical issues of advertising to the first level of advertising creators. Prevention is...
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