Tag "ÖRT"
AI handbook for the communications industry to be published
Domestic trade organisations, including MAKSZ, MMSZ and MLE have teamed up under the leadership of Nikolett Blaskó to draft an industry code of practice for AI use. This article is...
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AI narration was created for the Hungarian Advertising Code of Ethics
The Self-Regulatory Advertising Board (ÖRT) has taken the next step in its education on ethical advertising and, in collaboration with the DOUPLA Advertising Agency, has created an audio narration of...
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Hungarian Marketing Association: lifetime achievement award to Dr. Örs Megyer
In 2024, Dr. Megyer Örs, winner of the Tonk Emil Lifetime Achievement Award of the Hungarian Marketing Association, became the honorary chairman of the Self-Regulating Advertising Board (ÖRT) and chairman...
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This year’s Green Pledge trademarks were awarded
For the second time this year, the trademarks of the Green Pledge application launched by ÖRT, MMSZ and MAKSZ were awarded. This year’s winners of the initiative, which emphasizes the...
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Hungarian communication associations develop an AI code of standards
A new industry code of standards is being developed to ensure ethical and transparent regulation of the use of artificial intelligence (AI) by the Hungarian communications industry. The rapid development...
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Joint workshop by ÖRT and the Ministry of Justice
With record attendance, the Advertising Self Regulatory Board (ÖRT) held its first joint workshop with experts from the Ministry of Justice, about the activities of the consumer protection authority in...
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Significant Hungarian involvement in international advertising self-regulation
New presidency at the head of the European Association of Self-Regulatory Organizations (EASA). Orla Twomey, head of the Irish advertising self-regulatory organization (ASAI), has been elected as a new president....
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This year, the Green Pledge trademarks are also waiting for their owners
Committed to Clear Communication The Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ), and the Association of Communication Agencies in Hungary (MAKSZ) launched the Green Pledge initiative last year,...
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What and how does Consumer Protection investigate advertising practice?
With a record number of people interested, the Self-Regulatory Advertising Board (ÖRT) organized its first joint workshop with experts from the Ministry of Justice (IM) regarding the activities of the...
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The first Green Pledge trademarks were awarded
In the framework of the Green Pledge program, successful applicants were presented with the Green Pledge awards, which were awarded by seven companies – Dentsu, Henkel, E.ON, Velux, Mastercard, K&H...
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What impact will artificial intelligence have on advertising practice?
The DIMSZ Data-Driven Marketing Association and the Self-Regulatory Advertising Board (ÖRT) organized a workshop to present the common points of connection between artificial intelligence and advertising. How do we envision...
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How can we promote alcohol ethically? – ÖRT podcast
Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...
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After eight years, the Hungarian Advertising Code is renewed
The Codification Committee of the Self-Regulatory Advertising Board (ÖRT) and the Hungarian Advertising Association (MRSZ) has updated the Hungarian Advertising Code in more than 30 meetings in the framework of...
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Another step towards sustainability: Danone has also joined the Green Pledge
Danone Magyarország Kft. also acted in support of the enforcement of environmental protection and sustainability in the market of the marketing and advertising industry, when it joined the Self-Regulatory Advertising...
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Stable operation, strengthened leadership at ÖRT
The 2022 General Assembly of the ÖRT confirmed the management of the organization, so in the next three years, dr. Kálmán Molnár, Unilever’s director of legal and corporate relations, will...
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Cooperation for more ethical dietary supplement advertisements
The Hungarian Association of Dietary Supplement Manufacturers and Distributors (MÉKISZ) has signed a cooperation agreement with the Self-regulatory Advertising Board (ÖRT). In accordance with this, in the future ÖRT will conduct...
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Green Pledge project The advertising industry is committed to better promoting environmental protection and sustainability in advertising and production
The initiators of the Green Pledge commitment – the Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) – are committed to...
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The Association of Manufacturers and Distributors of Food Supplements in Hungary (MÉKISZ) has concluded a cooperation agreement with the Self-Regulatory Advertising Board
The Association of Hungarian Food Supplement Manufacturers and Distributors (MÉKISZ) has signed a co-operation agreement with the Self-Regulatory Advertising Board (ÖRT), in which it has raised its co-operation at the...
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GVH-ÖRT workshop a tisztességtelen kereskedelmi gyakorlatokról
Sorry, this entry is only available in HU....
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(HU) ÖRT ajánlások az MMSZ Zöld tagozat tagjainak
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(HU) Emberi méltóság, sokoldalú emberábrázolás a reklámban „jó példák” gyűjteményt készített az ÖRT
Sorry, this entry is only available in HU....
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When it comes to footie
Be careful with the football eb commercials. UEFA, as a rights holder, focuses not only on matches but also on commercial rights. It is becoming a tradition for the ÖRT...
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The update of the Hungarian Advertising Code has started
After six years, the time has come to update the Hungarian Code of Advertising Ethics. In accordance with tradition, the team of MRSZ and ÖRT still form the codification working...
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GVH-ÖRT workshop on green marketing
At the ÖRT workshop on the “Green Guide” issued by the GVH, the President of the GVH, Rigó Csaba Balázs emphasized the joint responsibility of the industry, the consumers and...
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New signatories joined for versatile portrayal of human in advertisements
Twenty-two member companies have joined the commitment to promote human dignity in advertising since its launch in March. Signatories are committed to contributing to positive cultural change through responsible and...
Read moreAdvertising Self-Regulation Grand Prixto Koltay András
The award, founded by the Self-Regulatory Advertising Board, was received for the first time by Megyer Örs, the former president of ÖRT for twenty years. This year, Koltay András received...
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GVH workshop on advertisements for children
Although it is not a new legislation prohibiting the direct solicitation of a child to buy, recent fines imposed by the Office of Economic Competition have drawn attention to this...
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ÖRT monitored with a new method
The issue of digital advertising for children is in the focus of the ÖRT, and a new research method has been introduced to examine this. Their co-worker (13 years old)...
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The ÖRT negotiator room was named after Dr. Takács Ildikó
Dr. Takács Ildikó was one of the most dedicated initiators of the establishment of Hungarian self-regulation, and until her death she helped the work of ÖRT as a member of...
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ÖRT: child characters in digital advertising
In the digital world, children are no longer present only as users, but also as active actors – often in advertisements, as influencer or as children of influencer. What should...
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