After eight years, the Hungarian Advertising Code is renewed

By: Trademagazin Date: 2023. 04. 04. 11:09

The Codification Committee of the Self-Regulatory Advertising Board (ÖRT) and the Hungarian Advertising Association (MRSZ) has updated the Hungarian Advertising Code in more than 30 meetings in the framework of extensive professional consultation, coordinating the proposals of around 24 organizations.

In addition to many other significant changes, data protection received special attention in the modernized collection of norms; the code also dedicates two separate chapters to advertising aimed at children and adolescents or to advertisements made with them; and the section on advertisements related to environmental protection and sustainability has expanded almost threefold. The updated collection of norms – supplementing today’s regulations and matching the economic, cultural and social environment – was signed on April 4 by the heads of 24 organizations in a ceremonial setting.

The new Code, effective from June 30, 2023, replaces the collection of rules of conduct applied from 2015, modernizing and harmonizing it with (1) international self-regulation standards, the 2018 revised edition of the International Chamber of Commerce’s Code of Advertising and Marketing Communications; (2) changes in the domestic legal and social environment; (3) taking into account the development of the profession, the changes in technology and media consumption due to digitization and (4) the practical experience gained during the application of the Code (5) incorporating the opinions and suggestions for amendments of 24 professional and non-governmental organizations.