Tag "Önszabályozó Reklám Testület"

This year, the Green Pledge trademarks are also waiting for their owners

Committed to Clear Communication The Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ), and the Association of Communication Agencies in Hungary (MAKSZ) launched the Green Pledge initiative last year,...

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What impact will artificial intelligence have on advertising practice?

The DIMSZ Data-Driven Marketing Association and the Self-Regulatory Advertising Board (ÖRT) organized a workshop to present the common points of connection between artificial intelligence and advertising. How do we envision...

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Already 36 companies have joined the Green Pledge initiative

On 30 January 36 companies ceremonially signed the declaration of intent to join the Green Pledge initiative of three advertising federations – the Self-regulatory Advertising Board (ÖRT), the Hungarian Marketing...

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After eight years, the Hungarian Advertising Code is renewed

The Codification Committee of the Self-Regulatory Advertising Board (ÖRT) and the Hungarian Advertising Association (MRSZ) has updated the Hungarian Advertising Code in more than 30 meetings in the framework of...

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Another step towards sustainability: Danone has also joined the Green Pledge

Danone Magyarország Kft. also acted in support of the enforcement of environmental protection and sustainability in the market of the marketing and advertising industry, when it joined the Self-Regulatory Advertising...

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36 companies have already joined the Green Pledge

In a ceremonial setting, 36 key players in the marketing and advertising industry made a commitment to better enforce environmental protection and sustainability by joining the Self-Regulatory Advertising Board (ÖRT),...

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Magazine: Change is inevitable and urgent

According to data from the United Nations, from the food that is wasted globally 3 billon people could be fed. What makes the problem even worse is that 10% of...

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“Inno d’Or – Innovation of the Year” awards presented

Trade magazine presented the “Inno d’Or – Innovation of the Year” awards to the winners in Hungexpo’s new Congress Centre on 26 May. Managing director and editor-in-chief Zsuzsanna Hermann welcomed...

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Cooperation for more ethical dietary supplement advertisements

The Hungarian Association of Dietary Supplement Manufacturers and Distributors (MÉKISZ) has signed a cooperation agreement with the Self-regulatory Advertising Board (ÖRT). In accordance with this, in the future ÖRT will conduct...

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Green Pledge project The advertising industry is committed to better promoting environmental protection and sustainability in advertising and production

The initiators of the Green Pledge commitment – the Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) – are committed to...

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Hungarian Advertising Code of Ethics is being updated

After six years in use the time has come to update the Hungarian Advertising Code of Ethics. The Hungarian Advertising Association (MRSZ) and the Self-regulatory Advertising Board (ÖRT) delegated members...

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Brand-building is of greater importance than ever

In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...

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Magazine: Scandals in marketing

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

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Unilever: Every second manager is a woman

In Unilever’s management 50 percent of executives are now women. The company made the biggest progress in this domain in those business lines where women had been traditionally underrepresented: supply...

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YES! – for advertising self-regulation and the relationship with CSR

Professional thinking about CSR often leaves out the question of ethical marketing and commitment to ethical advertising. Can you really be called socially responsible if your advertising is not ethical?...

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ÖRT: new leaders

The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...

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ÖRT’s new guide focuses on the environment

The Self-regulatory Advertising Board (ÖRT) has collected its recommendations for making advertisements that foster environmental consciousness. Ildikó Fazekas, general secretary of ÖRT told: they haven’t categorised the products, instead they...

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Self-regulation: going at full speed

The Self-regulatory Advertising Board (ÖRT) does a lot for successful self-regulation in advertising. In the first three quarters of 2017 nearly 600 cases ended up at ÖRT to ask for...

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Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics

The new Hungarian Advertising Code of Ethics was born as the result of several months of hard work, and with the involvement of 22 organizations. The work was coordinated by...

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