Önszabályozó Reklám Testület

Manker Beauty: GVH waives the fine if the company fulfills its obligations
Date: 2024-08-05 11:40:52

The Economic Competition Authority (GVH) has completed the investigation of Manker Beauty Kereskedelmi és Szolgáltató Kft., which was initiated due to the company’s suspicion of unfair commercial practices. The company,...

GVH and the Self-Regulatory Advertising Board have confirmed their cooperation
Date: 2024-07-29 12:09:03

In order to avoid unfair commercial practices and to make the system of prior compliance more widely known and applied, the Economic Competition Authority (GVH) and the Self-regulating Advertising Board...

This year, the Green Pledge trademarks are also waiting for their owners
Date: 2024-05-06 13:20:03

Committed to Clear Communication The Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ), and the Association of Communication Agencies in Hungary (MAKSZ) launched the Green Pledge initiative last year,...

What impact will artificial intelligence have on advertising practice?
Date: 2023-07-07 16:36:23

The DIMSZ Data-Driven Marketing Association and the Self-Regulatory Advertising Board (ÖRT) organized a workshop to present the common points of connection between artificial intelligence and advertising. How do we envision...

Already 36 companies have joined the Green Pledge initiative
Date: 2023-04-06 10:37:19

On 30 January 36 companies ceremonially signed the declaration of intent to join the Green Pledge initiative of three advertising federations – the Self-regulatory Advertising Board (ÖRT), the Hungarian Marketing...

After eight years, the Hungarian Advertising Code is renewed
Date: 2023-04-04 11:09:12

The Codification Committee of the Self-Regulatory Advertising Board (ÖRT) and the Hungarian Advertising Association (MRSZ) has updated the Hungarian Advertising Code in more than 30 meetings in the framework of...

Another step towards sustainability: Danone has also joined the Green Pledge
Date: 2023-02-16 11:07:38

Danone Magyarország Kft. also acted in support of the enforcement of environmental protection and sustainability in the market of the marketing and advertising industry, when it joined the Self-Regulatory Advertising...

36 companies have already joined the Green Pledge
Date: 2023-02-03 10:53:01

In a ceremonial setting, 36 key players in the marketing and advertising industry made a commitment to better enforce environmental protection and sustainability by joining the Self-Regulatory Advertising Board (ÖRT),...

Magazine: Change is inevitable and urgent
Date: 2022-09-02 06:29:37

According to data from the United Nations, from the food that is wasted globally 3 billon people could be fed. What makes the problem even worse is that 10% of...

“Inno d’Or – Innovation of the Year” awards presented
Date: 2022-06-08 07:15:34

Trade magazine presented the “Inno d’Or – Innovation of the Year” awards to the winners in Hungexpo’s new Congress Centre on 26 May. Managing director and editor-in-chief Zsuzsanna Hermann welcomed...

Cooperation for more ethical dietary supplement advertisements
Date: 2022-06-08 07:02:39

The Hungarian Association of Dietary Supplement Manufacturers and Distributors (MÉKISZ) has signed a cooperation agreement with the Self-regulatory Advertising Board (ÖRT). In accordance with this, in the future ÖRT will conduct...

Green Pledge project The advertising industry is committed to better promoting environmental protection and sustainability in advertising and production
Date: 2022-06-07 10:34:47

The initiators of the Green Pledge commitment – the Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) – are committed to...

Hungarian Advertising Code of Ethics is being updated
Date: 2021-03-16 15:25:44

After six years in use the time has come to update the Hungarian Advertising Code of Ethics. The Hungarian Advertising Association (MRSZ) and the Self-regulatory Advertising Board (ÖRT) delegated members...

Brand-building is of greater importance than ever
Date: 2020-11-27 10:32:04

In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...

Magazine: Scandals in marketing
Date: 2020-10-07 07:00:26

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

Unilever: Every second manager is a woman
Date: 2020-03-15 15:41:36

In Unilever’s management 50 percent of executives are now women. The company made the biggest progress in this domain in those business lines where women had been traditionally underrepresented: supply...

YES! – for advertising self-regulation and the relationship with CSR
Date: 2020-02-11 11:23:51

Professional thinking about CSR often leaves out the question of ethical marketing and commitment to ethical advertising. Can you really be called socially responsible if your advertising is not ethical?...

ÖRT: new leaders
Date: 2019-04-10 09:44:48

The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...

ÖRT’s new guide focuses on the environment
Date: 2019-03-10 12:59:58

The Self-regulatory Advertising Board (ÖRT) has collected its recommendations for making advertisements that foster environmental consciousness. Ildikó Fazekas, general secretary of ÖRT told: they haven’t categorised the products, instead they...

Self-regulation: going at full speed
Date: 2017-10-27 15:40:10

The Self-regulatory Advertising Board (ÖRT) does a lot for successful self-regulation in advertising. In the first three quarters of 2017 nearly 600 cases ended up at ÖRT to ask for...

Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics
Date: 2015-02-17 12:00:25

The new Hungarian Advertising Code of Ethics was born as the result of several months of hard work, and with the involvement of 22 organizations. The work was coordinated by...

Manker Beauty: GVH waives the fine if the company fulfills its obligations Date: 2024-08-05 11:40:52

GVH and the Self-Regulatory Advertising Board have confirmed their cooperation Date: 2024-07-29 12:09:03

This year, the Green Pledge trademarks are also waiting for their owners Date: 2024-05-06 13:20:03

What impact will artificial intelligence have on advertising practice? Date: 2023-07-07 16:36:23

Already 36 companies have joined the Green Pledge initiative Date: 2023-04-06 10:37:19

After eight years, the Hungarian Advertising Code is renewed Date: 2023-04-04 11:09:12

Another step towards sustainability: Danone has also joined the Green Pledge Date: 2023-02-16 11:07:38

36 companies have already joined the Green Pledge Date: 2023-02-03 10:53:01

Magazine: Change is inevitable and urgent Date: 2022-09-02 06:29:37

“Inno d’Or – Innovation of the Year” awards presented Date: 2022-06-08 07:15:34

Cooperation for more ethical dietary supplement advertisements Date: 2022-06-08 07:02:39

Green Pledge project The advertising industry is committed to better promoting environmental protection and sustainability in advertising and production Date: 2022-06-07 10:34:47

Hungarian Advertising Code of Ethics is being updated Date: 2021-03-16 15:25:44

Brand-building is of greater importance than ever Date: 2020-11-27 10:32:04

Magazine: Scandals in marketing Date: 2020-10-07 07:00:26

Unilever: Every second manager is a woman Date: 2020-03-15 15:41:36

YES! – for advertising self-regulation and the relationship with CSR Date: 2020-02-11 11:23:51

ÖRT: new leaders Date: 2019-04-10 09:44:48

ÖRT’s new guide focuses on the environment Date: 2019-03-10 12:59:58

Self-regulation: going at full speed Date: 2017-10-27 15:40:10

Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics Date: 2015-02-17 12:00:25