36 companies have already joined the Green Pledge

By: Trademagazin Date: 2023. 02. 03. 10:53

In a ceremonial setting, 36 key players in the marketing and advertising industry made a commitment to better enforce environmental protection and sustainability by joining the Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ). launched for the Green Pledge initiative.

Last summer, the three professional organizations published a call for the domestic marketing and advertising industry to pay even more attention to environmental protection, the proper representation of the environment, and the avoidance of greenwashing during their own operations and the production of advertisements. This call is the Green Pledge, which has now been joined by 36 companies, who signed their declaration of intent on January 30 at a solemn ceremony at the Continental Citygolf Club.

The Green Pledge commitment goes beyond the Hungarian Advertising Code – which applies to the content of advertisements and which also focuses on the issue of environmental protection – because it also covers the design, production and publication aspects of advertisements. The participating companies undertake to comply with the aspects defined in the Green Pledge program during the implementation of the advertisements they create.