36 companies have already joined the Green Pledge
In a ceremonial setting, 36 key players in the marketing and advertising industry made a commitment to better enforce environmental protection and sustainability by joining the Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ). launched for the Green Pledge initiative.
Last summer, the three professional organizations published a call for the domestic marketing and advertising industry to pay even more attention to environmental protection, the proper representation of the environment, and the avoidance of greenwashing during their own operations and the production of advertisements. This call is the Green Pledge, which has now been joined by 36 companies, who signed their declaration of intent on January 30 at a solemn ceremony at the Continental Citygolf Club.
The Green Pledge commitment goes beyond the Hungarian Advertising Code – which applies to the content of advertisements and which also focuses on the issue of environmental protection – because it also covers the design, production and publication aspects of advertisements. The participating companies undertake to comply with the aspects defined in the Green Pledge program during the implementation of the advertisements they create.
Related news
Green Pledge trademarks are waiting for their owners this year too!
The Green Pledge is once again open for applications –…
Read more >The changing relationship between marketing and trade
In the last six months I had the opportunity to…
Read more >New cycle, stable operation, unchanged direction – ÖRT management has received trust
The General Assembly of the Hungarian Self-Regulatory Advertising Board (ÖRT)…
Read more >Related news
Temu has already targeted the European food market
The Chinese-rooted Temu is posing an increasingly serious threat to…
Read more >Irrigation water resources equivalent to one-third of Lake Balaton are available
Despite the extraordinary drought and lack of precipitation, we can…
Read more >Free irrigation water provided to farmers is a key element in the fight against drought
Free irrigation water provided to farmers is a key element…
Read more >