Tag "Magyar Marketing Szövetség"

How to find the best Hungarian brands? The MagyarBrands Programme will help you!

The MagyarBrands Programme has been assessing Hungarian brands for fourteen years. Its logo is a trademark that marks only the best Hungarian brands. This article is available for reading in...

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First Marketing Trendbook published!

What is the Marketing Trendbook? A compass for business and social value creation. This article is available for reading in Trade magazin 2023/12-01 Marketing Trendbook 2023-24 features the thoughts of...

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Association of professional organizations for the future of hospitality

A cooperation agreement was signed by the HoReCa and Event section of the Hungarian Marketing Association and the Gastronomy Committee of FIVOSZ. The HoReCa and Event section of the Hungarian...

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The first Marketing Trendbook has been published!

What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published every...

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MMSZ joined the network of national marketing associations

The European Marketing Confederation (EMC) is pleased to announce that the Hungarian Marketing Association (MMSZ) has joined the cohesive European network of national marketing associations as the 11th member. The...

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You can once again apply for the OMÉK Marketing Award

For the eighth time, the Hungarian Marketing Association is announcing its application for the Exhibition Marketing Award at the OMÉK. The growing value of the Exhibition Marketing Award is proven...

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Dr. Mária Törőcsik is the lifetime achievement awardee of the Hungarian Marketing Association

In addition to annually awarding the best marketing and digital solutions, the Hungarian Marketing Association (MMSZ) also awards the organization’s most important recognition, the Tonk Emil Lifetime Achievement Award, in...

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The HoReCa Heroes 2023 awards were presented

On 25 September the HoReCa Heroes Awards were presented to the sector’s crisis-resilient actors at the Business Days conference.  The HoReCa and Event Chapter of the Hungarian Marketing Association (MMSZ)...

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Green Club találkozó a DDC-nél

A Duna-Dráva Cement Kft. (DDC) vendége volt a Magyar Marketing Szövetség (MMSZ) Zöld Tagozata a legutóbbi green club találkozón. A résztvevők megismerhették a DDC – mint a váci és a...

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HELL Energy – On a sustainable path

In April HELL Energy hosted the meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ). This article is available for reading in Trade magazin 2023/6-7. First CSR manager...

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You can apply for the HoReCa Heroes competition for a few more days

The HoReCa Heroes competition, founded in 2021 by the HoReCa and Event Section of the Hungarian Marketing Association (MMSZ) and Trademagazin, is waiting for those who want to enter and...

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Already 36 companies have joined the Green Pledge initiative

On 30 January 36 companies ceremonially signed the declaration of intent to join the Green Pledge initiative of three advertising federations – the Self-regulatory Advertising Board (ÖRT), the Hungarian Marketing...

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Prestigious awards for Trade magazin

Trade magazine was showered with awards at the end of January. It was the first time that we participated in the “Széchenyi Enterprise of the Year 2022” contest, and our...

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Growing trust in Hungarian brands – the MagyarBrands Programme has been offering guidance for 13 years now

The MagyarBrands Programme has been searching for and rewarding exceptional brands for 13 years. MagyarBrands has become a logo that serves as a trademark, guiding consumers in their purchasing decisions,...

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Another step towards sustainability: Danone has also joined the Green Pledge

Danone Magyarország Kft. also acted in support of the enforcement of environmental protection and sustainability in the market of the marketing and advertising industry, when it joined the Self-Regulatory Advertising...

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36 companies have already joined the Green Pledge

In a ceremonial setting, 36 key players in the marketing and advertising industry made a commitment to better enforce environmental protection and sustainability by joining the Self-Regulatory Advertising Board (ÖRT),...

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A master’s degree in marketing can already be completed in English at BGN

From September 2023, a practice-focused master’s degree in marketing, which can be completed in English in up to one year, will be launched at the Faculty of Trade of the...

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These are the marketing and communication pillars of 2023

Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year...

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Personal

Don’t get me wrong, I am not going to share my Christmas poppy seed roll baking experiences with you, but I do want to tell you something personal. This is...

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Dr. János Rákóczi became the new vice-president of the Green Section

The last meeting of the MMSZ Green Section this year was held in the all-green Velux office in mid-November. At the end of the meeting, the members discussed the plans...

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Grandiose sustainability plans at VELUX

In the middle of November, the last meeting of the Hungarian Marketing Association’s Green branch of the year took place at the VELUX regional office, where we learned about VELUX’s...

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Magazine: Change is inevitable and urgent

According to data from the United Nations, from the food that is wasted globally 3 billon people could be fed. What makes the problem even worse is that 10% of...

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Customer experience is one of the most important competitive advantages according to a survey

Customer experience (CX) is now one of the most important competitive advantages for companies, but a significant number of Hungarian companies are still at a disadvantage in this area, the...

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Fair market practices in compliance with the UCP Notice

The Self-regulatory Advertising Board (ÖRT), the Hungarian Competition Authority (GVH) and the Green Section of the Hungarian Marketing Association (MMSZ) have joined forces to organise a meeting for member companies,...

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Playground

The word playground can have many meanings and connotations. This September the theme of our Business Days conference will be exactly this, the playground. Every year we have a different...

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Magazine: Best Booth Design award for the Future Store at the Sirha trade show

At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...

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(HU) ÖRT ajánlások az MMSZ Zöld tagozat tagjainak

Sorry, this entry is only available in Hungarian....

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Magazine: BrandFestival: Value creation in the future

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

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(HU) Marketingszakemberek a jövőért – Megalakult a Magyar Marketing Szövetség Zöld Tagozata

Sorry, this entry is only available in Hungarian....

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Hungarian Marketing Association starts special award programme

The Hungarian Marketing Association (MMSZ) has launched the Marketing Talent Award programme, with HEINEKEN Hungária Zrt. and Magyar Telekom Nyrt. as co-founders and Provident Pénzügyi Zrt. as the main sponsor....

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