Tag "Magyar Marketing Szövetség"

Customer experience is one of the most important competitive advantages according to a survey

Customer experience (CX) is now one of the most important competitive advantages for companies, but a significant number of Hungarian companies are still at a disadvantage in this area, the...

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Fair market practices in compliance with the UCP Notice

The Self-regulatory Advertising Board (ÖRT), the Hungarian Competition Authority (GVH) and the Green Section of the Hungarian Marketing Association (MMSZ) have joined forces to organise a meeting for member companies,...

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Playground

The word playground can have many meanings and connotations. This September the theme of our Business Days conference will be exactly this, the playground. Every year we have a different...

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Magazine: Best Booth Design award for the Future Store at the Sirha trade show

At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...

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(HU) ÖRT ajánlások az MMSZ Zöld tagozat tagjainak

Sorry, this entry is only available in Hungarian....

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Magazine: BrandFestival: Value creation in the future

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

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(HU) Marketingszakemberek a jövőért – Megalakult a Magyar Marketing Szövetség Zöld Tagozata

Sorry, this entry is only available in Hungarian....

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Hungarian Marketing Association starts special award programme

The Hungarian Marketing Association (MMSZ) has launched the Marketing Talent Award programme, with HEINEKEN Hungária Zrt. and Magyar Telekom Nyrt. as co-founders and Provident Pénzügyi Zrt. as the main sponsor....

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Hungarian digital marketing knowledge can be taken to a new level

The Hungarian Marketing Association makes internationally certified, world-class online trainings available in Hungary. Even the most excellent professionals may have gaps in both knowledge and skills. This is exponentially true...

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(HU) Közönségdíjas lett a Lidl Plus

Sorry, this entry is only available in Hungarian....

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Marketing motorizes the economy

Each 1,000 HUF gross value added in the sector contributes an additional 860 HUF to the total performance of the national economy. Each of the 100 workers in the sector...

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Product parcels for HoReCa units

In August the HoReCa and Event branch of the Hungarian Marketing Association (MMSZ) helped Covid-struck cafés, confectioneries, hotels and restaurants with product parcels donated by well-known brands. As part of...

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The Hungarian Marketing Association strengthens its professional representation with a new presidency

This year, the thirty-year-old, patinated Hungarian Marketing Association (MMSZ) not only professes, but also practices, that the role of the marketing profession is to keep the economy moving, to support...

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New presidency for the Hungarian Marketing Association

On 13 May the Hungarian Marketing Association (MMSZ) held an online general meeting. The members voted with yes to a bigger, 16-member presidency as of June. MMSZ has nearly 200...

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Magazine: More exhibitors and visitors at this year’s Sirha trade show

International food and HoReCa trade show Sirha Budapest took place between 4 and 6 February 2020, and it was very successful from both professional and business perspectives. The venue was...

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There is no stopping now: the priority of marketing today is to motorize the economy

The environment has changed a lot as well as the economic outlook, and the role and focus of the marketing communications profession has changed a lot in the past two...

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Uncertainty

There wasn’t much time for relaxation at the end of the year, and we can say the same thing about the beginning of 2020. In January the market started the...

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Magazine: Innovation, digitalisation and generation change: The 79th OMÉK

The 79th National Agriculture and Food Exhibition (OMÉK) attracted 85,000 visitors from 15 countries in 4 days. There were 680 exhibitors showcasing their products and services on almost 40,000m². At...

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The role, benefits and future of exhibitions – priorities in the light of statistics

The Agricultural and Food Marketing Section of the Hungarian Marketing Association dealt with thefuture role professional exhibitions and marketing communication, its possible purposes, its and effective exhibition work. Dr. Totth...

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Magazine: KPMG: Promotional leaflets are the most useful – for the time being

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

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The winners of ‘The Website of the Year’ were announced

The most prestigious domestic event of the online marketing communication industry ‘The Website of the Year’ was held for the 17th time. A total of 200 entries were received by...

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