HELL Energy – On a sustainable path
In April HELL Energy hosted the meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ).
This article is available for reading in Trade magazin 2023/6-7.
First CSR manager Eszter Mihály gave an overview of HELL Energy’s sustainability efforts, and then the Cleanwashers did a presentation about greenwashing. Next participants visited the aluminium can factory in Szikszó, also checking out the filling line and the fully automatic high-bay warehouse.
Since aluminium is 100% recyclable, HELL has cast its vote on this type of packaging and cut the proportion of PET bottle products in its portfolio by 60% in the last five years. The 42,000m² QUALITY PACK is one of the most modern drink can factories in Europe. It can produce up to 3 billion 250ml cans in a year. //
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