Tag "MMSZ"
AI handbook for the communications industry to be published
Domestic trade organisations, including MAKSZ, MMSZ and MLE have teamed up under the leadership of Nikolett Blaskó to draft an industry code of practice for AI use. This article is...
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Hungarian Marketing Association elects vice presidents
At the first meeting of the new Hungarian Marketing Association (MMSZ) presidency on 12 June, Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. was elected vice president in charge of...
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Hungarian communication associations develop an AI code of standards
A new industry code of standards is being developed to ensure ethical and transparent regulation of the use of artificial intelligence (AI) by the Hungarian communications industry. The rapid development...
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Winners of this year’s Symbol of Sustainability competition announced
Trade magazin has organised the Symbol of Sustainability competition for the fifth time. From the entries 14 winners were selected in seven categories. Symbol of Sustainability seeks to showcase successful...
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MMSZ members elect officials
At the annual general meeting on 15 May, the Hungarian Marketing Association (MMSZ) elected a new presidency, supervisory board and ethics committee. This article is available for reading in Trade...
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The MMSZ HoReCa and Event department is preparing for a new event
On June 11, the HoReCa and Event section of the Hungarian Marketing Association held its current quarterly meeting at the METRO Gastro Academy, where the membership evaluated the results of...
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FoodTechShow: investing is a must
On 9-10 April the Hungarian Chamber of Agriculture (NAK) organised its FoodTechShow at Millenáris. More than 60 exhibitors showcased nearly 150 innovative technologies and machinery for the representatives of the...
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The Hungarian Marketing Association elected new board members
The defining organization of the profession, the Hungarian Marketing Association (MMSZ), organized its renewal general meeting on May 15 in Haris Park, at which the members elected an expanded, now...
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Norbert Katona named technical and operations director of MMSZ
As of 1 March Norbert Katona leads the work of the Hungarian Marketing Association (MMSZ) as its technical and operations director. This article is available for reading in Trade magazin...
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Trade magazin received a special award for exhibitor marketing
Trademagazin won the special exhibitor marketing award of the Hungarian Marketing Association Sirha Budapest 2024 Exhibition....
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MMSZ joined the network of national marketing associations
The European Marketing Confederation (EMC) is pleased to announce that the Hungarian Marketing Association (MMSZ) has joined the cohesive European network of national marketing associations as the 11th member. The...
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You can once again apply for the OMÉK Marketing Award
For the eighth time, the Hungarian Marketing Association is announcing its application for the Exhibition Marketing Award at the OMÉK. The growing value of the Exhibition Marketing Award is proven...
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MMSZ joined the network of national marketing associations
The more than 30-year-old Hungarian Marketing Association (MMSZ) is committed to shaping and promoting the role of marketing and its ability to create value. Hungary’s dominant professional community represents and...
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Green Club meeting at DDC
Duna-Dráva Cement Kft. (DDC) was a guest of the Green Section of the Hungarian Marketing Association (MMSZ) at the last green club meeting. The participants were able to learn about...
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HELL Energy – On a sustainable path
In April HELL Energy hosted the meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ). This article is available for reading in Trade magazin 2023/6-7. First CSR manager...
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Heroes of our time
On 29 March the HoReCa and Event Chapter of the Hungarian Marketing Association (MMSZ) hosted a marketing communication workshop at the METRO Gastro Academy. This article is available for reading...
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You can apply again for the HoReCa Heroes competition!
The HoReCa Heroes competition, founded in 2021 by the HoReCa and Event Section of the Hungarian Marketing Association (MMSZ) and Trademagazin, is once again waiting for those who want to...
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MMSZ HoReCa and Event Division – marketing webshop
The HoReCa and Event section of the Hungarian Marketing Association (MMSZ) held a self-marketing communication workshop at the METRO Gastro Academy on March 29. At the event, Zsuzsanna Hermann, managing...
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Another step towards sustainability: Danone has also joined the Green Pledge
Danone Magyarország Kft. also acted in support of the enforcement of environmental protection and sustainability in the market of the marketing and advertising industry, when it joined the Self-Regulatory Advertising...
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Dr. János Rákóczi became the new vice-president of the Green Section
The last meeting of the MMSZ Green Section this year was held in the all-green Velux office in mid-November. At the end of the meeting, the members discussed the plans...
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Grandiose sustainability plans at VELUX
In the middle of November, the last meeting of the Hungarian Marketing Association’s Green branch of the year took place at the VELUX regional office, where we learned about VELUX’s...
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Dr. Ildikó Fazekas received the Lifetime Achievement Award of the Hungarian Marketing Association
Every year, the Hungarian Marketing Association (MMSZ) recognizes and presents the most successful marketing leaders, the best marketing and digital solutions and campaigns of the year, as well as the...
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Hungarian brands are an asset – this is the message of the MagyarBrands programme
In 2020 the pandemic situation proved that the relationship between brands and their customers can be strengthened further by the conscious responsibility taking of brands. Entries in the MagyarBrands programme...
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The Hungarian Marketing Association strengthens its professional representation with a new presidency
This year, the thirty-year-old, patinated Hungarian Marketing Association (MMSZ) not only professes, but also practices, that the role of the marketing profession is to keep the economy moving, to support...
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The role, benefits and future of exhibitions – priorities in the light of statistics
The Agricultural and Food Marketing Section of the Hungarian Marketing Association dealt with thefuture role professional exhibitions and marketing communication, its possible purposes, its and effective exhibition work. Dr. Totth...
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