YES! – for advertising self-regulation and the relationship with CSR

By: Trademagazin editor Date: 2020. 02. 11. 11:23

Professional thinking about CSR often leaves out the question of ethical marketing and commitment to ethical advertising.

Can you really be called socially responsible if your advertising is not ethical? What is different if you make a commitment not only within your own organization, but also as part of a self-regulatory system? This is the subject of a resolution by the World Organization for Advertising Self-Regulators (ICAS).

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