Self-regulation: going at full speed
The Self-regulatory Advertising Board (ÖRT) does a lot for successful self-regulation in advertising. In the first three quarters of 2017 nearly 600 cases ended up at ÖRT to ask for a preliminary opinion. This means that many ask for ÖRT’s position already in the planning phase, before an advertisement comes out, in order to filter out possibly problematic elements.
2017 was also a busy year from the perspective of comprehensive overviews: there were 3 monitoring procedures so far, including an international programme that examined the digital media content of alcohol product manufacturers.
Ildikó Fazekas, general secretary of ÖRT told that judging advertisements isn’t possible without in-depth knowledge of various fields (e.g. studies, etc.). It is interesting that in Austria they have established a jury that consists of young people, which assist the jury that examines complaints concerning advertisements that feature or target young people. //
Related news
It was suggested that ultra-processed food should not be advertised
LMP wants to ensure that from January 1, 2027, it…
Read more >Advertisements are collected from garbage in a domestic advertising podcast
Kim Kardashian’s trash can, the Sziget commercial with Péter Janklovics,…
Read more >Advertising tax may be postponed again
According to a recent announcement by the Hungarian Advertising Association,…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >