AI narration was created for the Hungarian Advertising Code of Ethics

The processing of the text and the integration of the AI ​​narration system required precise technical preparation, during which the team of experts used the latest artificial intelligence technology to ensure that the final result is always accurate and lifelike audio. Cover images generated by artificial intelligence were also created for the audio materials, which visually reinforce the message of ethical advertising.

The aim of the project was to make the widely accepted collection of advertising ethics standards available in an easily consumable way for professionals involved in advertising, and to address target audiences such as consumers and students interested in the topic, who, thanks to the new format, can learn about the content of the Code in a way that suits their own content consumption habits.

“The use of AI technology is now inevitable for the advertising profession, so it is an important milestone in our work that we have processed such a defining professional material as the Hungarian Code of Advertising Ethics, adopted by 24 professional organizations. With this technological step, we hope to make it easier for advertising professionals to learn about the content of advertising ethics. The publication of the Code in a new form is a perfect example of how the most modern technology can be combined with the introduction of ethical advertising.”

– summarized the purpose of the new type of presentation of the Code, said Zsolt Gerendi, Secretary General of ÖRT.