GVH-ÖRT workshop on green marketing

By: Trademagazin editor Date: 2021. 02. 02. 11:22

At the ÖRT workshop on the “Green Guide” issued by the GVH, the President of the GVH, Rigó Csaba Balázs emphasized the joint responsibility of the industry, the consumers and the regulators. Zenisek Andrea and Német Noémi drew attention to the use of clear, accurate and verifiable green statements.

Due to society’s attention to the environment and its commitment to sustainability, more and more companies are incorporating environmental considerations into their product development and, consequently, their communications. However, in formulating the messages, care must be taken not to fall into the error of over-promise, “greenwashing,” because this is also a misleading statement. In order to avoid this, the GVH formulated the so-called “Green Marketing”, about which ÖRT organized a workshop for its members.