Nielsen - Trademagazin

Nielsen: We fight against sweating with twenty million deos every year
Date: 2019-06-06 11:25:14

The value of antiperspirant products in domestic retail sales increased by eight percent between May 2018 and April 2019: Hungarians spent over 13 billion HUF on these products. This means...

Magazine: Growing importance of modern channels in fruit and vegetable sales
Date: 2019-05-30 07:41:00

Eszter Kocsis, Nielsen’s retail services senior manager spoke about the results of the company’s fruit and vegetable buying habits survey at the 5th Zsendülés conference in Szeged. She revealed that the...

Magazine: Fewer holes in the cheese market
Date: 2019-05-24 07:53:51

The cheese market became a bit less hectic last year: the price of milk didn’t change as often as before. Thanks to the rather constant cheese prices, consumer demand was...

Magazine: Energy drinks are going in a more natural direction
Date: 2019-05-08 07:50:50

In 2018 energy drinks produced one of the biggest sales growths in the soft drink category: sales grew by two-digit numbers in both value and volume; only ice teas performed...

Magazine: Refreshing scents in the shower cabin
Date: 2019-05-06 07:53:48

Anita Pusztai, brand manager of Unilever Magyarország Kft. told our magazine that in 2018 sales in the shower gel market had grown more in value than in volume – this...

Magazine: Chercez la Customer
Date: 2019-05-03 07:03:13

Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building. Péter Szita was the first speaker who introduced the...

Nielsen: we fight against aging for five billion a year
Date: 2019-05-02 11:45:16

The market for facial skin care products is booming: Between April 2018 and March 2019, it generated a turnover of five billion forints, mostly in drugstores. In addition to the...

Diet and finesse
Date: 2019-04-10 20:10:17

Health-consciousness is the main direction in food and drink trends at the moment. More and more consumers follow special diets, and people aren’t simply counting calories any more: they are looking...

Nielsen: In the month of the coupon days, the sales revenue of decor cosmetics increases by 40 percent
Date: 2019-04-04 11:20:57

In 2018, the Hungarians spent nearly 13 billion HUF on deco-cosmetics, while sales value increased by 7 percent and sales volume increased by 4 percent. The popular coupon days can...

Magazine: Gel beats powder
Date: 2019-03-20 08:00:37

Bernadett Vékásy, brand manager of Henkel Magyarország Kft. informed our magazine that in 2018 laundry detergent volume sales had grown a little, but the increase in value sales had been...

Magazine: Nielsen’s new CEO interviewed: ‘Brave retailers took risks’
Date: 2019-03-18 07:52:27

David Kenny was appointed the CEO of Nielsen last November. He gave one of his first interviews to a Canadian FMCG retail trade magazine, Canadian Grocer. –The face of retail...

Half of Hungarians are already buying premium products online
Date: 2019-03-15 09:01:27

Nearly half of Hungarian consumers are already buying premium products online, and this proportion is getting closer to the 61-percent European and the 69-percent world average. What is more, 15...

Nielsen: Despite the slight slowdown, domestic retail is leading in the region
Date: 2019-03-14 11:58:11

The slowdown in the European economy’s growth rate has also had an impact in Hungary: the growth rate of the continent’s retail sales declined by an average of -2.1 percent...

Magazine: Special flavours for special dishes
Date: 2019-03-14 07:02:11

As cooking is slowly but steadily becoming a source of joy instead of a routine activity, there are more and more cooking ingredients available to consumers. This is also true...

Despite losing speed a little, Hungarian retail sales grew the fastest in the region
Date: 2019-03-13 08:48:51

The slowdown of the European economy had its effect felt in Hungary too: in the last quarter of 2019 retail sales grew 2.1 percent slower in Europe and 2.7 percent...

Magazine: 2019 can be the year of hair styling
Date: 2019-03-07 07:49:00

Unilever Magyarország Kft. launched the Love Beauty & Planet brand at the end of 2018. The exclusive premium brand is present in three categories – from these hair care is...

Magazine: Ham brands set the bar even higher
Date: 2019-03-06 07:34:20

Despite the good economic situation and positive consumption trends, the volume sales of Easter hams decreased a bit in 2018, in comparison with the same period of 2017: shops sold...

Nielsen: Half of the Hungarians are already buying premium products online
Date: 2019-02-27 11:55:38

Nearly half of the Hungarians are already buying the desired premium product online, thus approaching the 61 percent European and 69 percent world average. In fact, 15 percent of them...

Nielsen: consumer spendings increased
Date: 2019-02-21 11:28:35

Nearly half of the Hungarians (46 percent) believe they are wealthier than five years ago. The European average is 37 percent. Globally, 58 consumers out of one hundred are more...

Magazine: Organic connections
Date: 2019-02-05 07:20:28

The Hungarian Cosmetics and Household Chemicals Association (KOZMOS) is 25 years old in 2018. On 24-25 October they organised their annual conference in Visegrád. General secretary István Murányi opened the...

Magazine: Traditions rule in the liver paté category
Date: 2019-02-01 07:31:36

Hungarians are rather conservative when it comes to the spicing and packaging of their favourite liver patés. Szilvia Dandé, marketing manager of Kaiser Food Kft. told trade magazine that the...

Private label conference
Date: 2019-01-31 15:34:40

Amsterdam-based organisation Private Label Manufacturers Association (PLMA) will organise a conference on private label (PL) products in Hamburg on the last two days of February. On 27 February, Denise Klug,...

Private labels: rankings and records
Date: 2019-01-31 15:29:10

The market share of private label (PL) products is already 34 percent (in volume) in Hungary – informs the 2018 edition of the Private Label Manufacturers Association (PLMA) yearbook. PL...

Discount supermarkets are the leading channel now
Date: 2019-01-31 14:16:30

Between January and December 2018 Hungarian consumers spent HUF 1,800 billion on food – there was a 7-percent increase in value sales from the 2017 level. More than 70 percent...

Growing market, expanding research
Date: 2019-01-31 13:46:48

Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...

Nielsen: manufacturer brands and discount stores are the most popular in retail
Date: 2019-01-30 11:53:59

Manufacturer brands and discount stores were the most popular participants of retail in 2018, according to the retail survey of Nielsen monitoring 90 food and 80 household chemicals and beauty...

New CEO at Nielsen Market Research
Date: 2019-01-25 11:22:59

From 1 January 2019, Szűcs-Villányi Ágnes performs the managing director duties of Nielsen in Hungary. Ágnes joined Nielsen’s manufacturer consulting team in 2004 and soon became a regional manager of...

Magazine: Until the last breath
Date: 2019-01-21 07:58:17

Chewing gum is one of the star products in the cash register zones of stores, sales of which have been rising in terms of both value and volume recently. Katalin...

Magazine: Hypermarkets and drugstores in an expanding market
Date: 2019-01-14 07:59:31

At the Business Days conference Péter Kurucz, retailer services director of Nielsen gave a presentation about drugstores and hypermarkets. The director revealed that Hungarians had more money to spend and...

Magazine: Online retail is booming all over the world
Date: 2019-01-10 07:19:30

According to the Nielsen report ‘Future Opportunities in FMCG E-commerce’, global online retail sales are growing four times faster than offline retail sales, and they will expand by 18.4 percent...

Nielsen: We fight against sweating with twenty million deos every year Date: 2019-06-06 11:25:14

Magazine: Growing importance of modern channels in fruit and vegetable sales Date: 2019-05-30 07:41:00

Magazine: Fewer holes in the cheese market Date: 2019-05-24 07:53:51

Magazine: Energy drinks are going in a more natural direction Date: 2019-05-08 07:50:50

Magazine: Refreshing scents in the shower cabin Date: 2019-05-06 07:53:48

Magazine: Chercez la Customer Date: 2019-05-03 07:03:13

Nielsen: we fight against aging for five billion a year Date: 2019-05-02 11:45:16

Diet and finesse Date: 2019-04-10 20:10:17

Nielsen: In the month of the coupon days, the sales revenue of decor cosmetics increases by 40 percent Date: 2019-04-04 11:20:57

Magazine: Gel beats powder Date: 2019-03-20 08:00:37

Magazine: Nielsen’s new CEO interviewed: ‘Brave retailers took risks’ Date: 2019-03-18 07:52:27

Half of Hungarians are already buying premium products online Date: 2019-03-15 09:01:27

Nielsen: Despite the slight slowdown, domestic retail is leading in the region Date: 2019-03-14 11:58:11

Magazine: Special flavours for special dishes Date: 2019-03-14 07:02:11

Despite losing speed a little, Hungarian retail sales grew the fastest in the region Date: 2019-03-13 08:48:51

Magazine: 2019 can be the year of hair styling Date: 2019-03-07 07:49:00

Magazine: Ham brands set the bar even higher Date: 2019-03-06 07:34:20

Nielsen: Half of the Hungarians are already buying premium products online Date: 2019-02-27 11:55:38

Nielsen: consumer spendings increased Date: 2019-02-21 11:28:35

Magazine: Organic connections Date: 2019-02-05 07:20:28

Magazine: Traditions rule in the liver paté category Date: 2019-02-01 07:31:36

Private label conference Date: 2019-01-31 15:34:40

Private labels: rankings and records Date: 2019-01-31 15:29:10

Discount supermarkets are the leading channel now Date: 2019-01-31 14:16:30

Growing market, expanding research Date: 2019-01-31 13:46:48

Nielsen: manufacturer brands and discount stores are the most popular in retail Date: 2019-01-30 11:53:59

New CEO at Nielsen Market Research Date: 2019-01-25 11:22:59

Magazine: Until the last breath Date: 2019-01-21 07:58:17

Magazine: Hypermarkets and drugstores in an expanding market Date: 2019-01-14 07:59:31

Magazine: Online retail is booming all over the world Date: 2019-01-10 07:19:30