Nielsen - Trademagazin

Four-fifths of Hungarians buy gifts 1-2 weeks before Christmas
Date: 2019-12-12 11:55:50

In December last year, Hungarian consumers purchased 223 billion HUF in domestic retail trade, which is 10 percent of total annual turnover, 3 percent more than a year before. 83...

Grocery Sales In UK Slow As Shoppers Take Advantage Of Black Friday: Nielsen
Date: 2019-12-10 08:10:07

Grocery sales slowed to +0.2% in the UK in the four weeks leading up to the start of December, as shoppers directed their spend towards Black Friday offers, according to...

Nielsen: 450 tons of chocolate Santa Clauses in a value of two billion forints
Date: 2019-12-05 11:50:44

Hungarian consumers bought eight and a half million chocolate Santa Clauses in a value of more than HUF 2 billion in November-December 2018. It is a 5 percent increase, compared...

Magazine: So many good things
Date: 2019-11-26 10:28:59

The praline category continues its good performance, with sales growing about the confectionery market’s average. We learned from Orsolya Elek, brand manager of Storck Hungária that value sales had...

Magazine: Beautiful, natural
Date: 2019-11-20 07:10:56

According to data from L’Oréal Magyarország, decorative cosmetics sales grew in 2018 and 2019, in both value and volume. However, the growth rate decreased and is likely continue this trend in...

Magazine: The Trade Parliament was in session (Part 1)
Date: 2019-11-11 07:29:32

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

Magazine: Differing trends for discount supermarkets
Date: 2019-11-01 07:00:39

Sales by discount supermarkets only increased by 0.1 percent in Germany in the first half of the year. Low prices attract German consumers less than they used to – reported...

Magazine: Candies are in a good mood
Date: 2019-10-23 07:47:03

Candy volume sales grew twice as fast as the average of the confectionery market. Ákos Perjés, general manager of marketing and sales at Haribo Hungária Kft. told our magazine that...

Bitters which are so sweet to our hearts
Date: 2019-10-20 15:13:53

Bitter liqueur sales are slowly but steadily growing. According to a Nielsen survey done in 2017, Hungarians spend HUF 80 billion on spirits a year – informed László Nagy, CEO...

Nielsen: sales of antidepressants increased one and a halffold in domestic retail
Date: 2019-10-03 11:16:04

The value of antidepressants in Hungary increased by 48 percent in value and by 26 percent in volume between September 2018 and August 2019, according to Nielsen’s data on international...

Magazine: Sustainability in business and everyday life
Date: 2019-09-26 07:08:47

According to a recent online survey by Nielsen, consumers all over the world are the most concerned about air and water pollution. At a global level, 73 percent of consumers would...

Magazin: Emberszámban
Date: 2019-09-25 07:46:49

Két számjegyű az állateledelpiac bővülése, ezen belül látványos a diszkontok előretörése. A csatorna jó lehetőséget lát a kategóriában, folyamatosan fejleszti, így növekszik a modern, kényelmes eledelek penetrációja. Ami viszont csatornafüggetlen: egyre...

Growing popularity of private label products all over Europe
Date: 2019-09-16 15:15:54

According to recently published data from the Private Label Manufacturers Association (PLMA), the market share of private label (PL) products is 30 percent on average in the 19 European countries...

A gluten-free life for 80 billion forints a year
Date: 2019-09-16 12:32:25

Gluten-free groceries had a 4-percent share in total grocery sales between July 2018 and June 2019. Gluten-free foods were sold in the value of almost HUF 80 billion. Dóra Hajnal,...

Nielsen: Hungarian retail trade is second in Europe
Date: 2019-09-13 11:58:20

Brexit insecurity continued to affect the retail sector across the continent, but retail sales in Europe increased by 3.4 percent in the second quarter of 2019 compared to the same...

Trendy black coffees
Date: 2019-09-10 09:51:54

Judit Hellinger, Tchibo Budapest Kft.’s trade marketing manager informed our magazine that the improving economic situation and higher salaries had entailed a 7-percent sales growth in the Hungarian coffee market....

Nielsen: gluten-free life for 80 billion a year
Date: 2019-08-29 11:55:23

Gluten-free foods accounted for 4 percent of the total value-added domestic retail trade turnover between July 2018 and June 2019, which amounts to nearly 80 billion HUF. Among other things,...

Austria: Sales stagnation for discounters
Date: 2019-08-20 21:12:12

In 2019 the combined market share of discount supermarket chains Aldi (called Hofer in Austria) and Lidl dropped to 26.1 percent – in 2018 their share was 26.6 percent. At the...

Nielsen: 184 million cans of coke is consumed every year
Date: 2019-08-05 11:59:44

In excess of fifty billion forints, about 3 million hectoliters of cola was consumed in Hungary between July 2018 and June 2019, representing an increase of more than 10 percent...

Natural is the new trend
Date: 2019-08-02 10:15:04

Henkel Magyarország Kft.’s junior brand manager Abigél Győri spoke to our magazine about dynamic shampoo sales growth in 2018 and 2019. The appearance of new products in the market played...

EY: Hungarians are open to digital technology
Date: 2019-07-30 11:25:23

Hungarians using the Internet are the most open to applying digital solutions in the Central and Eastern European region – according to a study by EY, an international audit and...

Magazine: That ‘Hollywood smile’ isn’t only for the stars anymore!
Date: 2019-07-29 07:13:47

Csilla Hódos, retail marketing manager of Colgate-Palmolive Kft. told Trade magazin that a premiumisation process is going on in every category of the oral care market. Orbico Hungary Kft.’s trade...

Canned wine is becoming more and more popular
Date: 2019-07-18 11:15:33

Primarily due to its portability and small size, canned wine has widespread, which is not only more convenient than carrying the glassy version, but is also considered by many to...

Hungarians consumed 50 million liters of energy and sports drinks
Date: 2019-07-17 11:32:09

The consumption of energy and sports drinks peaks in July and August, during the summer festival season. Between June 2018 and May 2019, we bought energy and sports drinks in...

Magazine: FMCG brands and sports: Brand building and mission (Part 3)
Date: 2019-06-28 07:16:29

Szentkirályi Magyarország launched the Szentkirályi Talent Programme in 2016, giving financial support to professional athletes who can use it for buying sports equipment, going to training camps or paying competition...

Magazine: More than just flour and eggs
Date: 2019-06-27 07:35:13

Pasta is popular because it is simple and many types of dish can be made from it. Recently the price of eggs and flour have increased, plus labour and logistics...

Nielsen: fifteen out of one hundred Hungarians are brand-loyal
Date: 2019-06-25 11:35:26

In contrast to the 8 percent world average, Hungarians are twice as brand-loyal: 15 percent of them insist on the usual products. At the same time, more than a quarter...

Magazine: Shoppers don’t economise on the health and comfort of babies
Date: 2019-06-25 07:51:06

Izabella Kowalska, junior category manager of Essity Hungary Kft. told our magazine that both value and volume sales had increased in the baby wipe market. Her experience is that among...

Discreet safety even ‘on those days’
Date: 2019-06-14 07:08:16

Procter&Gamble’s experts reported to us that 2018 had brought a sales growth for the whole segment, and sales of P&G’s Always brand had elevated by two-digit numbers. Under the Always...

Magazine: Retail panorama 2018
Date: 2019-06-11 07:26:58

The biggest change in Hungarian retail trade last year was discount supermarkets becoming the No.1 channel. This was the result of long-term processes and changes in different consumption trends. Hungarian...

Four-fifths of Hungarians buy gifts 1-2 weeks before Christmas Date: 2019-12-12 11:55:50

Grocery Sales In UK Slow As Shoppers Take Advantage Of Black Friday: Nielsen Date: 2019-12-10 08:10:07

Nielsen: 450 tons of chocolate Santa Clauses in a value of two billion forints Date: 2019-12-05 11:50:44

Magazine: So many good things Date: 2019-11-26 10:28:59

Magazine: Beautiful, natural Date: 2019-11-20 07:10:56

Magazine: The Trade Parliament was in session (Part 1) Date: 2019-11-11 07:29:32

Magazine: Differing trends for discount supermarkets Date: 2019-11-01 07:00:39

Magazine: Candies are in a good mood Date: 2019-10-23 07:47:03

Bitters which are so sweet to our hearts Date: 2019-10-20 15:13:53

Nielsen: sales of antidepressants increased one and a halffold in domestic retail Date: 2019-10-03 11:16:04

Magazine: Sustainability in business and everyday life Date: 2019-09-26 07:08:47

Magazin: Emberszámban Date: 2019-09-25 07:46:49

Growing popularity of private label products all over Europe Date: 2019-09-16 15:15:54

A gluten-free life for 80 billion forints a year Date: 2019-09-16 12:32:25

Nielsen: Hungarian retail trade is second in Europe Date: 2019-09-13 11:58:20

Trendy black coffees Date: 2019-09-10 09:51:54

Nielsen: gluten-free life for 80 billion a year Date: 2019-08-29 11:55:23

Austria: Sales stagnation for discounters Date: 2019-08-20 21:12:12

Nielsen: 184 million cans of coke is consumed every year Date: 2019-08-05 11:59:44

Natural is the new trend Date: 2019-08-02 10:15:04

EY: Hungarians are open to digital technology Date: 2019-07-30 11:25:23

Magazine: That ‘Hollywood smile’ isn’t only for the stars anymore! Date: 2019-07-29 07:13:47

Canned wine is becoming more and more popular Date: 2019-07-18 11:15:33

Hungarians consumed 50 million liters of energy and sports drinks Date: 2019-07-17 11:32:09

Magazine: FMCG brands and sports: Brand building and mission (Part 3) Date: 2019-06-28 07:16:29

Magazine: More than just flour and eggs Date: 2019-06-27 07:35:13

Nielsen: fifteen out of one hundred Hungarians are brand-loyal Date: 2019-06-25 11:35:26

Magazine: Shoppers don’t economise on the health and comfort of babies Date: 2019-06-25 07:51:06

Discreet safety even ‘on those days’ Date: 2019-06-14 07:08:16

Magazine: Retail panorama 2018 Date: 2019-06-11 07:26:58