Tag "Mars Magyarország"

Attila Sófalvi, general manager of Mars in Hungary and Slovakia speaks about challenges, plans and necessary changes

Attila Sófalvi – who was appointed general manager of Mars in Hungary in 2017 – has been the head of Mars in Slovakia too, since 1 August 2021. This spring...

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M&M’s Crispy

A new addition to our M&M’s product range: now besides the classic chocolate and hazelnut M&M’s, M&M’s Crispy can also be found on store shelves! The filling is surrounded by...

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Pouch format SHEBA in packs of 12

Tasty 85g pouch format Sheba in packs of 12, in the most optimal 4-pouch variant. The product is made of selected ingredients, without artificial colours or preservatives. Recommended for cats...

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Maltesers

Maltesers are now available in Hungary too! Our latest product is chocolate balls surrounded by delicious chocolate – the crispy and light filling lightens every moment. Maltesers are already available...

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The pet food market is alive and kicking

Pet food is one of those product categories where the COVID-19 pandemic caused no damage. Sales grew by more than 10 percent in 2020 too and this dynamism continued in...

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Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2

E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic   The ‘conductor’ of the morning concerts...

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Will Santa’s bag be full of good things?

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

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Magazine: Good period for chocolate and wafer bars

Before the coronavirus pandemic and the measures to stop its spreading hit the impulse categories hard, chocolate and wafer bar sales had grown considerably. Last year value sales augmented by...

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Orbit Refreshers sugar-free chewing gum

Orbit Refreshers sugar-free chewing gum is the refreshing innovation of 2020. Thanks to the crystals in Orbit Refreshers, chewing the gum starts with instant refreshment as the crystals quickly dissolve...

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Magazine: Sales growth in the pet food market

Pet food sales developed by two-digit numbers last year. Dániel Nagy, customer marketing expert of Mars Magyarország Értékesítő Bt. told our magazine that sales are growing month by month, without...

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Magazine: The Trade Parliament was in session (Part 1)

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

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Magazine: Until the last breath

Chewing gum is one of the star products in the cash register zones of stores, sales of which have been rising in terms of both value and volume recently. Katalin...

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Magazine: The end of the leftover food era

Pet food sales were up 10 percent in terms of value and volume sales augmented by 7 percent in 2017. Balázs Buzás, marketing manager of Nestlé Hungária told our magazine...

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New products in every category from MARS

At the Sirha Budapest trade fair in February MARS Hungary presented new products in Trade magazin’s Future Store. We asked Attila Sófalvi, market director of MARS Hungary about their experiences at...

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Uncle Ben’s rice

250g rice product that is available in several flavours (Tomato-basil rice, Mushroom rice, Mexican rice, Golden yellow rice with vegetables, Long-grain rice). TOP 3 product advantages: tasty, comfortable, natural. Contact:...

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Snickers Bites / Twix Bites / Mars Bites

The well-known chocolate brands are available nationwide in new packaging and format from January 2018. Bites products set out to support the sharing category, by this creating a new consumption...

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A generation for the change: MARS Magyaroszág is celebrating its 25th anniversary

On the occasion of the 25th anniversary of Mars’s existence in Hungary, the company officially introduced its “Sustainability under a Generation” plan, marking a symbolic start for the successful and...

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Pedigree Jumbone

Pedigree Jumbone is a tasty treat which lasts long enough to keep the dog busy until the last bite. It is bone-shaped, hard and tasty on the outside and contains...

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Mars helps for the ninth time

This autumn Mars Hungary launches the ‘Help shelters!’ campaign for the ninth time. Throughout the years nearly 125 tons of Pedigree® and Whiskas® pet food has been donated to animal shelters...

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Pet food to be distributed for the ninth time within the “Help the Shelters” campaign

Mars Magyarország is announcing the traditional “Help the Shelters!” campaign for the ninth time this autumn. The food manufacturing company is back to help animal shelters and their four-legged residents....

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