kutatás - Trademagazin

K&H: fewer SMEs plan investment
Date: 2016-10-20 10:24:06

According to K&H’s latest SME confidence index, 44 percent of SMEs plan to implement some kind of development project in the next year, which is 12 percentage points less than...

We buy less fake products
Date: 2016-10-06 11:39:55

The demand for counterfeit products has declined in the Hungarian population this year, compared with last year – the most recent joint research of the National Board Against Counterfeiting (HENT)...

Four out of ten employees are looking for new jobs in the fall
Date: 2016-09-21 11:18:20

Although according to the great majority of the Hungarian workers it is harder to find a job during the summer, many of them immediately started job seeking after the summer...

SMEs spend less than 1 percent of their turnover on info-communication
Date: 2016-09-19 11:19:58

According to a survey, the majority of domestic small and medium-sized enterprises (SMEs), spend less than 1 percent of their turnover on info-communication, while every second company believes, that IT...

HENT: third of young people bought counterfeit products in the past year
Date: 2016-08-18 11:09:43

The Hungarian youth consider companies that are manufacturing original products as the biggest victims of counterfeiting. However the Hungarian young people care less about the economic and social impact of...

The Brits admit fewer calories than they actually consume
Date: 2016-08-09 11:08:43

According to the report of the Behavioural Insights Team (BIT) people eat 3,000 calories in comparison to the 2,000 cited in official surveys – BBC reported on Monday. Director of...

Small decrease in the consumer confidence index
Date: 2016-06-29 10:06:38

In Q1 2016 a 61-point consumer confidence index was measured in Hungary, which is 2 points below the 63-point level of Q4 2015. However, if we compare the 61 points...

The Hungarian sellers are the most delighted when working
Date: 2016-06-21 11:40:18

Hungarian salespersons and service industry workers are the most delighted when working among the Europeans, followed by Poland and Lithuania on second and third place – according to a new...

A good mobile advertising is informative
Date: 2016-06-10 11:30:09

Mobile ads are becoming more common Hungary. Currently, 79 per cent of the net users 2.9 million people meet with moble advertisings on their phones. They consider it the most...

Advertising messages may come printed or via e-mail
Date: 2016-05-31 11:33:03

The majority of consumers find requests for advertising purposes useful. They mainly like leaflets and e-mail offers – KutatóCentrum Research Centre’s research reveals. According to the survey called DM Szensor,...

Consumer confidence grew again
Date: 2016-04-20 10:57:50

The consumer confidence index was up once again in Hungary: the 63 points in the 4th quarter was 2 points higher than the index of the 3rd quarter. As a...

Faith in loans
Date: 2016-04-19 10:52:17

According to the Deloitte-Scale BankIndex survey, Hungarian consumers’ attitude towards the banking system and banking services kept improving last year. Deloitte Zrt. partner Ákos Demeter told that the level of...

Mastercard: customers are happy with the new mobile payment solutions
Date: 2016-02-23 11:30:15

Shoppers in 2015 welcomed the expansion of mobile payment options, but more and more people want to see these solutions in everyday life. This is indicated by the fact that...

The Hungarians like to celebrate Valentine's Day at a restaurant
Date: 2016-02-11 11:29:01

In Hungary, 67 percent of Valentine's day card spending are carried out in restaurants, while the fewest transactions are in flower shops and jewelry stores (2-2 percent) – according to...

Mobile devices used more frequently in job seeking
Date: 2016-02-08 10:46:48

According to the 2015 Adecco Work Trend Study, conducted with the participation of 4,100 employers and 31,000 job seekers in 26 countries, in job seeking the use of company websites...

Hungary sees another customer confidence index growth, though terrorism is considered to be a threat
Date: 2016-02-02 11:41:56

Hungarian customer confidence index has seen a serious growth in the fourth quarter. Nielsenʼs consumer confidence index rose 6 points to 61 from the previous quarter, Nielsen said. The index...

New, content-led campaign about the female sexual organ
Date: 2016-01-28 08:11:30

Sorry, this entry is only available in HU....

Profession.hu: young men are more likely to receive a reward
Date: 2016-01-12 11:10:20

Half of the employees receive some reward for their performances at the end of the year. Men are more likely to receive a reward or bonus for men, especially the...

A household will spend an average of 132 thousand HUF for Christmas
Date: 2015-12-08 11:53:12

A Hungarian household spends an average of 132 thousand HUF for Christmas: 90 thousand HUF for gifts and an additional 42 thousand HUF for the celebrations – representative research made...

Media Council: eight brands per hour appear on the two major commercial channels
Date: 2015-11-23 11:50:14

The viewers of the two large national commercial television channels identified an average of eight brands an hour in the first half of 2015. This ratio was 8.5 in case...

Cofidis: the Hungarian households intend to spend an average of 43 thousand HUF for Christmas expenditure
Date: 2015-11-12 11:42:04

The Hungarian households intend to spend an average of 43 thousand HUF for Christmas expenditure this year, of which 29 thousand HUF is planned to be spent on gifts, only...

Food waste to be tracked
Date: 2015-09-22 11:31:04

The Agricultural Economics Research Institute (AKI) set up a working group in order to reduce the annual loss of around 200 billion HUF that comes from food waste – Kürthy...

Ten thousand bees were equipped with tracking sensors in a global research program
Date: 2015-08-26 11:10:22

Miniscule sensors have been glued to the backs of 10,000 healthy honey bees around the world to help understand why huge numbers of bees are dying. Like electronic tags that...

Cofidis: 40 percent of the population repay loans
Date: 2015-08-07 11:21:57

Currently, 40 percent of the 18-69 year-olds are repaying loans loans, while the ratio of new borrowers has not changed since last year, compared to the entire population. While in...

Emirates: more than a quarter of the Hungarians are having a holiday abroad
Date: 2015-08-04 10:30:50

27 percent of the Hungarians are having a holiday abroad this year. Half of the passengers are traveling by plane – according to a representative research made on behalf of...

Working hours vs. private time: blurred lines
Date: 2015-06-23 10:22:42

Working from home and handling private matters during working hours: technology enables us to be connected anywhere, anytime. What does that mean to our workload? And are people still able...

According to a research, the Internet is the leading source of information in Hungary
Date: 2015-06-17 11:34:20

Four in five domestic internet users read every day on the web, while the ratio of TV viewers is less than 50 percent among people under 30 – the research...

Pick focuses on mothers and children
Date: 2015-06-10 09:45:58

A joint survey by Pick Szeged and strategy and development specialist Conness revealed that for mothers the number one thing is the goodnight kiss when it comes to caring about...

Shoppers want to be rewarded
Date: 2015-06-07 00:39:31

In the competition for customers it isn’t enough anymore if retail chains communicate the good prices they offer. FMCG retail is in an orientation phase at the moment all over...

Domestic e-retail in heights never seen
Date: 2015-06-04 11:52:48

The domestic e-merchants closed an excellent year again. A net turnover of 273 billion HUF was realized in the e-retail sector in Hungary in 2014, which is much higher than...

K&H: fewer SMEs plan investment Date: 2016-10-20 10:24:06

We buy less fake products Date: 2016-10-06 11:39:55

Four out of ten employees are looking for new jobs in the fall Date: 2016-09-21 11:18:20

SMEs spend less than 1 percent of their turnover on info-communication Date: 2016-09-19 11:19:58

HENT: third of young people bought counterfeit products in the past year Date: 2016-08-18 11:09:43

The Brits admit fewer calories than they actually consume Date: 2016-08-09 11:08:43

Small decrease in the consumer confidence index Date: 2016-06-29 10:06:38

The Hungarian sellers are the most delighted when working Date: 2016-06-21 11:40:18

A good mobile advertising is informative Date: 2016-06-10 11:30:09

Advertising messages may come printed or via e-mail Date: 2016-05-31 11:33:03

Consumer confidence grew again Date: 2016-04-20 10:57:50

Faith in loans Date: 2016-04-19 10:52:17

Mastercard: customers are happy with the new mobile payment solutions Date: 2016-02-23 11:30:15

The Hungarians like to celebrate Valentine's Day at a restaurant Date: 2016-02-11 11:29:01

Mobile devices used more frequently in job seeking Date: 2016-02-08 10:46:48

Hungary sees another customer confidence index growth, though terrorism is considered to be a threat Date: 2016-02-02 11:41:56

New, content-led campaign about the female sexual organ Date: 2016-01-28 08:11:30

Profession.hu: young men are more likely to receive a reward Date: 2016-01-12 11:10:20

A household will spend an average of 132 thousand HUF for Christmas Date: 2015-12-08 11:53:12

Media Council: eight brands per hour appear on the two major commercial channels Date: 2015-11-23 11:50:14

Cofidis: the Hungarian households intend to spend an average of 43 thousand HUF for Christmas expenditure Date: 2015-11-12 11:42:04

Food waste to be tracked Date: 2015-09-22 11:31:04

Ten thousand bees were equipped with tracking sensors in a global research program Date: 2015-08-26 11:10:22

Cofidis: 40 percent of the population repay loans Date: 2015-08-07 11:21:57

Emirates: more than a quarter of the Hungarians are having a holiday abroad Date: 2015-08-04 10:30:50

Working hours vs. private time: blurred lines Date: 2015-06-23 10:22:42

According to a research, the Internet is the leading source of information in Hungary Date: 2015-06-17 11:34:20

Pick focuses on mothers and children Date: 2015-06-10 09:45:58

Shoppers want to be rewarded Date: 2015-06-07 00:39:31

Domestic e-retail in heights never seen Date: 2015-06-04 11:52:48