fogyasztói magatartás - Trademagazin

K&H: thinking was completely transformed by inflation
Date: 2023-05-26 14:16:18

The decisions of Hungarian customers in their 30s, 40s and 50s are now fundamentally influenced by inflation, partly they pay more attention to what they buy, partly they have reduced...

K&H: the monthly cost of living for Hungarians has increased by HUF 10,000
Date: 2023-05-16 12:13:17

Monthly living expenses have grown much more than incomes, according to the K&H Safe Future survey, which examined the situation of the 30-59 age group. 92 percent of respondents spend...

Planned intralogistics processes as a long-term investment
Date: 2023-03-13 13:41:31

While e-commerce volumes were growing steadily until two years ago, the pandemic shutdowns of 2020 and 2021 significantly accelerated the shift to online commerce and changed the world’s shopping habits....

Where is the line drawn: when do we talk about excessive shopping?
Date: 2023-03-03 10:06:31

For many of us, the beginning of the year is about renewal, starting over, and getting rid of our bad habits. Yet this is in interesting contrast to the end...

Inflation’s impact on the food shopping of households
Date: 2023-02-10 11:00:51

Analysing per capita spending data from the Central Statistical Office (KSH), published in 2021, what we see is that in 2020 Hungarian households spent the most on buying food (26.1%)...

K&H: What worries the citizens of the world?
Date: 2023-02-08 11:37:16

The term “sustainability” has entered the vocabulary of everyday life. According to a research covering 34 countries, among the problems that concern people, the most frequently used concepts – such...

Intrum: most Hungarians save on their stomachs
Date: 2023-02-03 10:08:55

According to Intrum’s 2022 European Consumer Payments Survey (ECPR), about a third of society in Hungary is increasingly cut off financially: in the second half of 2022, 31.4 percent said...

Hungarians save a lot with coupons
Date: 2023-02-02 11:51:13

What else can we save? The question affects almost everyone in our country, since “thanks” to inflation, the prices of even the most basic products are much higher today, almost...

Compulsive awareness: the price is still the most important thing when buying, but it does not matter what we get for it
Date: 2023-02-02 11:04:19

We usually delve into the topic for weeks, and only after a long consideration do we decide to buy a higher-value technical item. In addition to price and functions, energy...

K&H: there are more and more pessimistic young people now, but many are optimistic about the future
Date: 2023-01-06 10:21:23

Young people have a very mixed view of their current situation and their future. The K&H youth index was only +2 points in the fourth quarter, which is one of...

67% of Hungarians spend less than HUF 30,000 for Christmas this year
Date: 2022-12-05 11:34:55

The effect of inflation has a strong influence on the budget for gifts this year: 53% of those surveyed said that they will spend less on gifts this year than...

Most of the savings of Hungarian households are completely unprotected against inflation
Date: 2022-12-02 10:01:35

While the wealthy are getting richer, the coffers of representatives of the lower income classes are extremely vulnerable in such a high inflation environment. Currently, barely a tenth of domestic...

Consumers can spend less for Christmas this year
Date: 2022-11-28 12:03:35

The effect of inflation can be felt, that is, it is clear: the monthly income is no longer enough for Christmas – it is clear from the report of ATV...

Store chains are expecting more thoughtful customers and a more restrained holiday season
Date: 2022-11-23 17:44:42

Buyers are noticeably more thoughtful, they are looking for sales and cheaper products, so the department store chains expect a more restrained end-of-year holiday season than before, according to the...

Oracle Retail: Many people are planning to spend Christmas on credit this year
Date: 2022-11-23 14:02:33

Nearly 55% of shoppers said they would spend less overall due to current economic factors, and 68% said they would consider in-store credit to cover the cost of gifts. 42%...

Újszászi Bogár László: a smiling face makes people eat and buy more
Date: 2022-11-01 12:22:47

The experiment of Piotr Winkielman, a researcher at the University of California, San Diego, and Kent C. Berridge, who works at the University of Michigan, shows that the sight of...

Intrum survey: the majority of households are affected by the utility increase, a quarter of them are at risk
Date: 2022-10-20 10:18:58

On average, the respondents expect an increase in costs of HUF 26,000 per month due to the amendment of the utility reduction rules, the expenses of households with the lowest...

Conscious shopping does not exist, says the expert
Date: 2022-10-17 15:22:52

Telex talked to an expert about the functioning of shopping behaviors who has studied these processes through research in recent years. Psychologist Ákos Csertán talked about the impossibility of conscious...

The impact of covid on consumer habits continues to this day
Date: 2022-09-13 11:29:28

The spread of the COVID-19 pandemic has affected consumer behavior in an unprecedented way. The purpose of the research presented by Portfolio was to assess the impact of the lockdown...

How Is Britain’s Cost-Of-Living Crisis Affecting Consumer Behaviour?
Date: 2022-08-10 08:20:37

As a cost-of-living squeeze on household incomes looks set to worsen in the United Kingdom, here are how consumers are adapting to the rising prices of everything from food to...

The coronavirus will also have a lasting effect on consumer behavior globally
Date: 2021-03-23 11:28:47

The coronavirus will have a lasting effect on consumer behavior. Following the pandemic, the recovery in demand is expected to be strong, but there will be significant disparities between consumer...

The European Commission’s consumer survey shows the effects of the pandemic and the increase in environmental awareness
Date: 2021-03-18 11:12:13

The European Commission surveyed consumer experiences in 23 economic sectors during the COVID-19 pandemic. European consumers are ordering more online and trying to shop locally as often as possible. In...

(HU) Covid-19: a változás katalizátora
Date: 2020-06-30 19:00:05

Sorry, this entry is only available in HU....

Fundamental changes in consumer behaviour due to the crisis
Date: 2020-05-15 21:05:20

There were approximately 5,000 participants in the international EY Future Consumer Index survey, which revealed: 42 percent of shoppers think that the current economic and social situation radically changes consumer...

Experience is the new measurement unit
Date: 2019-10-30 09:02:05

How can the shopper experience be taken to a new level? The time has come for companies to introduce a new measurement unit: With the help of the return on...

Magazin: A fenntarthatósági törekvésekben mindenkinek részt kell vennie
Date: 2019-09-24 07:49:31

Ma már a csapból is a fenntarthatóság folyik, ám nagyon fontos, hogy időnként benézzünk a hangzatos, zöld mondatok mögé. Vajon létezik-e valódi fenntarthatóság, vagy egyelőre csak a felszínt kapargatjuk? A...

Nielsen chart of Month
Date: 2018-05-25 11:00:28

If they have money left after covering the monthly costs of living, 28 percent of Hungarians save money, 25 percent refurbish their homes and about 20 percent pay back debts...

K&H: thinking was completely transformed by inflation Date: 2023-05-26 14:16:18

K&H: the monthly cost of living for Hungarians has increased by HUF 10,000 Date: 2023-05-16 12:13:17

Planned intralogistics processes as a long-term investment Date: 2023-03-13 13:41:31

Where is the line drawn: when do we talk about excessive shopping? Date: 2023-03-03 10:06:31

Inflation’s impact on the food shopping of households Date: 2023-02-10 11:00:51

K&H: What worries the citizens of the world? Date: 2023-02-08 11:37:16

Intrum: most Hungarians save on their stomachs Date: 2023-02-03 10:08:55

Hungarians save a lot with coupons Date: 2023-02-02 11:51:13

Compulsive awareness: the price is still the most important thing when buying, but it does not matter what we get for it Date: 2023-02-02 11:04:19

K&H: there are more and more pessimistic young people now, but many are optimistic about the future Date: 2023-01-06 10:21:23

67% of Hungarians spend less than HUF 30,000 for Christmas this year Date: 2022-12-05 11:34:55

Most of the savings of Hungarian households are completely unprotected against inflation Date: 2022-12-02 10:01:35

Consumers can spend less for Christmas this year Date: 2022-11-28 12:03:35

Store chains are expecting more thoughtful customers and a more restrained holiday season Date: 2022-11-23 17:44:42

Oracle Retail: Many people are planning to spend Christmas on credit this year Date: 2022-11-23 14:02:33

Újszászi Bogár László: a smiling face makes people eat and buy more Date: 2022-11-01 12:22:47

Intrum survey: the majority of households are affected by the utility increase, a quarter of them are at risk Date: 2022-10-20 10:18:58

Conscious shopping does not exist, says the expert Date: 2022-10-17 15:22:52

The impact of covid on consumer habits continues to this day Date: 2022-09-13 11:29:28

How Is Britain’s Cost-Of-Living Crisis Affecting Consumer Behaviour? Date: 2022-08-10 08:20:37

The coronavirus will also have a lasting effect on consumer behavior globally Date: 2021-03-23 11:28:47

The European Commission’s consumer survey shows the effects of the pandemic and the increase in environmental awareness Date: 2021-03-18 11:12:13

(HU) Covid-19: a változás katalizátora Date: 2020-06-30 19:00:05

Fundamental changes in consumer behaviour due to the crisis Date: 2020-05-15 21:05:20

Experience is the new measurement unit Date: 2019-10-30 09:02:05

Magazin: A fenntarthatósági törekvésekben mindenkinek részt kell vennie Date: 2019-09-24 07:49:31

Nielsen chart of Month Date: 2018-05-25 11:00:28