Store chains are expecting more thoughtful customers and a more restrained holiday season

By: Trademagazin Date: 2022. 11. 23. 17:44

Buyers are noticeably more thoughtful, they are looking for sales and cheaper products, so the department store chains expect a more restrained end-of-year holiday season than before, according to the overview prepared by MTI.

People do their best to save money at stores

At Tesco, customers now leave an average of HUF 6,100 for each purchase, the amount of purchases has increased by approximately 15 percent in the recent period, with one less product in the basket, the company told MTI.

Customers increasingly choose private label or cheaper products. They are looking for special offers more than before, Tesco’s club card traffic, through which most of the promotions are provided, increased by 70 percent this year.

The department store chain said: they expect a very thoughtful Christmas season, customers are consciously preparing for the holidays. The current trend is not expected to change at Christmas either, fewer products will be added to customers’ baskets, even with fewer gifts and a less extensive Christmas menu. They expect growth in terms of sales revenue, rising inflation is expected to compensate for the quantitative decline in sales, they wrote.

MTI