dunnhumby - Trademagazin

Amazon sets the pace in grocery personalization, Dunnhumby finds
Date: 2023-11-17 09:52:04

The e-commerce giant earned the top score in a report released Tuesday by the data analysis firm, followed by H-E-B, Kroger and Giant Eagle. Amazon outranks all other retailers in...

Consumers want grocers to use AI to help them save money, Dunnhumby finds
Date: 2023-11-07 09:31:43

More than half of participants in the firm’s latest Consumer Trends Tracker said they share their information with grocers to redeem rewards, up 4 percentage points from earlier this year. Consumers are...

More consumers are shopping multiple grocers to find the lowest prices, report finds
Date: 2023-08-08 09:36:55

Dunnhumby’s new findings show 18- to 44-year-olds are at the epicenter of a food and financial insecurity crisis that is impacting grocery shopping behaviors. Forty percent of consumers surveyed in April...

Economic concerns among shoppers will drive the grocery industry for decades to come
Date: 2023-07-13 09:02:18

Ongoing concern among consumers about the state of the economy and their personal finances is likely to persist as a top driver of grocery-shopping behavior for the next 30 years,...

Offering a seamless hybrid shopping experience can be essential in 2023
Date: 2023-03-06 15:47:32

Communicating values Krishnakumar Davey, president of client engagement at IRI has told Grocery Drive that retailers know: prices have become so high that shoppers can’t spend more, thus retailers are...

Queuing in stores matters less than one would think
Date: 2020-12-09 10:23:29

Shopper Thoughts by dunnhumby uses a 16,000-shopper panel for analysing consumer attitudes in a representative fashion. According to the latest study, 92 percent of shoppers decide where to shop based...

Will the coronavirus influence the future of in-store campaigns?
Date: 2020-10-14 10:04:38

According to the results of the latest research by dunnhumby, buying in physical stores remained the most popular form of shopping during the pandemic: 74 percent of 18-29 year old...

Magazine: Coronavirus: A threat to the world economy
Date: 2020-04-16 07:21:14

When the COVID-19 pandemic started in China, nobody thought that in just a few weeks the virus will appear in other parts of the globe too. As the coronavirus disease...

Month-level sales in a week: The impact a virus can make on our shopping habits
Date: 2020-03-15 15:15:31

Data by dunnhumby reveal how the spreading of the coronavirus has changed the market of FMCG products. On the last week of February sales surged in several categories in Tesco...

PLMA News
Date: 2020-03-15 11:59:28

Big Data – big challenge Big data revolutionises retail trade, and according to a study by Capgemini, although 25 percent of 250 leading retail companies are utilising some kind of...

Dunnhumby: Even closer to consumers than before
Date: 2020-03-11 10:31:39

Two years ago dunnhumby launched its media branch, and since then the company implemented nearly 2,000 in-store and online campaigns in Central Europe. Fruzsina Kis, media planner for dunnhumby Hungary...

Magazine: In-store campaigns for sales growth
Date: 2019-04-09 07:52:47

András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

Data-based campaign planning for maximum efficiency
Date: 2019-04-08 10:07:50

The technological development of recent years has transformed media consumption habits, and this resulted in changes in the advertising market too. We know that an advertisement works best if it...

Magazine: What do we include in our shopping lists?
Date: 2019-03-11 07:20:59

How can we use shopping data to understand shopper behaviour? Simply – by using dunnhumby’s Shelf Review: this tool monitors how customers are purchasing a certain product category for a...

Magazine: POPAI winners in 2018
Date: 2019-02-25 07:03:54

The winners were ceremonially announced in 5 categories in the POPAI Awards 2018 POP competition on 15 November 2018, at the headquarters of the Budapest Chamber of Commerce and Industry....

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”
Date: 2019-01-29 19:31:15

Sorry, this entry is only available in HU....

We buy online more frequently
Date: 2018-12-06 11:36:19

According to the latest data from dunnhumby’s Shopper Thoughts panel, in the last 12 months Hungarians liked to buy the following categories online: consumer electronics (53 percent), the full FMCG...

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Magazine: Once upon a time…Business Days 2018 (Part 1)
Date: 2018-11-09 07:26:25

This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...

dunnhumby – The world’s first customer data science platform – has been helping with understanding customer behaviour for 10 years now in Central Europe and Hungary
Date: 2018-09-21 10:52:32

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. The dunnhumby Customer Science Platform is our unique mix...

Spring POPAI meeting at Unilever
Date: 2018-05-10 20:58:39

Unilever Magyarország was the host of the spring POPAI meeting on 10 May. Gábor Füzes, client manager of dunnhumby introduced the company’s comprehensive concept for making returns. Adrienn Dorogi, head of research...

Connect Media from dunnhumby
Date: 2018-01-23 10:58:43

According to POPAI, 76 percent of shoppers decide which product to buy when standing in front of the shelves in the shop. Brands need successful in-store activities to reach shoppers...

Amazon sets the pace in grocery personalization, Dunnhumby finds Date: 2023-11-17 09:52:04

Consumers want grocers to use AI to help them save money, Dunnhumby finds Date: 2023-11-07 09:31:43

More consumers are shopping multiple grocers to find the lowest prices, report finds Date: 2023-08-08 09:36:55

Economic concerns among shoppers will drive the grocery industry for decades to come Date: 2023-07-13 09:02:18

Offering a seamless hybrid shopping experience can be essential in 2023 Date: 2023-03-06 15:47:32

Queuing in stores matters less than one would think Date: 2020-12-09 10:23:29

Will the coronavirus influence the future of in-store campaigns? Date: 2020-10-14 10:04:38

Magazine: Coronavirus: A threat to the world economy Date: 2020-04-16 07:21:14

Month-level sales in a week: The impact a virus can make on our shopping habits Date: 2020-03-15 15:15:31

PLMA News Date: 2020-03-15 11:59:28

Dunnhumby: Even closer to consumers than before Date: 2020-03-11 10:31:39

Magazine: In-store campaigns for sales growth Date: 2019-04-09 07:52:47

Data-based campaign planning for maximum efficiency Date: 2019-04-08 10:07:50

Magazine: What do we include in our shopping lists? Date: 2019-03-11 07:20:59

Magazine: POPAI winners in 2018 Date: 2019-02-25 07:03:54

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben” Date: 2019-01-29 19:31:15

We buy online more frequently Date: 2018-12-06 11:36:19

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00

Magazine: Once upon a time…Business Days 2018 (Part 1) Date: 2018-11-09 07:26:25

dunnhumby – The world’s first customer data science platform – has been helping with understanding customer behaviour for 10 years now in Central Europe and Hungary Date: 2018-09-21 10:52:32

Spring POPAI meeting at Unilever Date: 2018-05-10 20:58:39

Connect Media from dunnhumby Date: 2018-01-23 10:58:43