Consumers want grocers to use AI to help them save money, Dunnhumby finds

By: Trademagazin editor Date: 2023. 11. 07. 09:31

More than half of participants in the firm’s latest Consumer Trends Tracker said they share their information with grocers to redeem rewards, up 4 percentage points from earlier this year.

Consumers are especially interested in the ability of artificial intelligence to help them save money when shopping for groceries, manage their budgets and enable retailers to provide personalized rewards and suggestions, according to data from the latest wave of Dunnhumby’s Consumer Trends Tracker released Thursday.

Shoppers under 45 are more likely than older consumers to trust AI and to want to use the technology to engage with retailers, Dunnhumby found.

AI holds particular promise as a way for grocers to connect with shoppers as many consumers struggle financially and deal with food insecurity, the research suggests.

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