Queuing in stores matters less than one would think
Shopper Thoughts by dunnhumby uses a 16,000-shopper panel for analysing consumer attitudes in a representative fashion.
According to the latest study, 92 percent of shoppers decide where to shop based on the prices of products. For 91 percent the products being available on store shelves and the selection of products they usually buy matter just as much. Only 62 percent of shoppers said they care about the shopping atmosphere.
What is more, queuing – which frequently annoys customers and is considered to be a negative experience in general – is a decisive factor only for less than three quarters of shoppers. 75 percent of respondents expressed the view that the availability of shop assistants matters when they are shopping in a grocery store. (x)
Related news
Hungarian SMEs see the future in development
The vast majority of companies desire and plan technological developments,…
Read more >Fiatalok az agrár-élelmezési szektorban a FAO kutatása szerint
The Food and Agriculture Organization of the United Nations (FAO)…
Read more >What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary…
Read more >Related news
Corporate leaders’ commitment to sustainability at record level
According to the latest data from the K&H Sustainability Index,…
Read more >FAO food price index rose slightly in June due to higher prices of meat, dairy products and vegetable oils
The Food and Agriculture Organization of the United Nations (FAO)…
Read more >What can cause the price of a wine to increase tenfold?
There are fewer of them worldwide than the number of…
Read more >