Tag "Shopper Thoughts"

Queuing in stores matters less than one would think

Shopper Thoughts by dunnhumby uses a 16,000-shopper panel for analysing consumer attitudes in a representative fashion. According to the latest study, 92 percent of shoppers decide where to shop based...

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Dunnhumby: Even closer to consumers than before

Two years ago dunnhumby launched its media branch, and since then the company implemented nearly 2,000 in-store and online campaigns in Central Europe. Fruzsina Kis, media planner for dunnhumby Hungary...

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We buy online more frequently

According to the latest data from dunnhumby’s Shopper Thoughts panel, in the last 12 months Hungarians liked to buy the following categories online: consumer electronics (53 percent), the full FMCG...

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dunnhumby – The world’s first customer data science platform – has been helping with understanding customer behaviour for 10 years now in Central Europe and Hungary

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. The dunnhumby Customer Science Platform is our unique mix...

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