Data-based campaign planning for maximum efficiency
The technological development of recent years has transformed media consumption habits, and this resulted in changes in the advertising market too. We know that an advertisement works best if it reaches shoppers in the phase when they are gathering information about the products they wish to purchase and making the buying decisions. Online sales are growing rapidly in the FMCG world, but it is still brick and mortar stores that dominate sales-wise: 76 percent of grocery buying decisions are made in front of the shelves. This is the reason why in-store advertising can be very effective.
Our company, dunnhumby analyses consumption habits to build a database for supporting the process of campaign planning. For instance last year dunnhumby implemented and analysed 1,600 campaigns in the Tesco stores of Central Europe. Our data, knowledge and expertise can help partners use their advertising budgets with maximum efficiency, achieving campaign goals such as maximum in-store visibility, familiarising shoppers with a new product or increasing sales. (x)
Related news
What is the value of loyalty? Loyalty programmes in Hungary in 2023
According to the Loyalty 2023 study by CPS Household Panel,…
Read more >4-year-old Kifli is celebrating by reducing the minimum order value
While blowing out the candles on the fourth birthday cake…
Read more >The winners of Tesco’s game can shop for free in a total value of more than HUF 60 million
Tesco is starting the year with a large-scale raffle, during…
Read more >Related news
Pikok Pure: a private label range in the spirit of naturalness
Lidl is committed to meeting the needs of its customers…
Read more >A Hungarian innovation offers a solution to REPohár cup return related challenges!
Nem túl régi a gyakorlat, hogy a fesztiválokon, szórakozóhelyeken, koncerteken…
Read more >Plant-based foam on the cake: RAMA Crema!
Cappuccino, flat white, latte macchiato – they are simply unimaginable…
Read more >