Tag "Tesco Clubcard"

Tesco tests hyper-personalisation with Eagle Eye

Tesco is planning a hyper-personalised loyalty programme promotion for selected members of its Clubcard with technology company Eagle Eye. The collaboration with Eagle Eye on this is initially limited to...

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What is the value of loyalty? Loyalty programmes in Hungary in 2023

According to the Loyalty 2023 study by CPS Household Panel, conducted last summer, for Hungarian shoppers the main benefit of participating in loyalty programmes is saving money. This article is...

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Tesco cuts value of Clubcard reward vouchers by 33%

Tesco is cutting its Clubcard reward vouchers for the second time in five years as it begins the switch to its new grocery app, resulting in customers earning 33% less...

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Amazon to match Tesco’s prices

In a new scheme from Amazon Fresh, which delivers groceries to Amazon Prime members, the service will match its prices to Tesco Clubcard deals on everyday items. As the economic...

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(HU) Mostantól még több árkedvezmény jár a hűséges Tesco vásárlóknak

Sorry, this entry is only available in HU....

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Magazine: Tesco’s new pricing strategy

We have further increased the coverage of the Tesco From Home service, and since February products bought using this service could also be delivered on the day of purchase.  Tesco...

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Tesco awaits retirees on a discounted Tuesday

Sorry, this entry is only available in HU....

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What can 2022 bring in consumption habits and in retailer reactions to changing habits?

According to data from GfK, the changes in shopper behaviour primarily affect 5 areas: 1. we manage the pressure on us caused by the virus situation by paying more attention...

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Magazine: Are hypermarkets only popular in the USA or we Europeans like them, too?

In Hungary the last few years were about discounters – Hungarian shoppers like it very much that they are smaller than hypermarkets, offer a growing selection of products and good...

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Tesco wades into grocery price war

Tesco’s latest Clubcard campaign is exclusively available for Clubcard customers who can thereby save up to 50 per cent on products of brands such as Carte D’Or, Birds Eye and...

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Tesco opens first cashless store in London

Tesco opened its first cashless store in London at the end of February. Shoppers can turn to staff members for help, but the store only has self-service checkouts. Many think...

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Dunnhumby: Even closer to consumers than before

Two years ago dunnhumby launched its media branch, and since then the company implemented nearly 2,000 in-store and online campaigns in Central Europe. Fruzsina Kis, media planner for dunnhumby Hungary...

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Data-based campaign planning for maximum efficiency

The technological development of recent years has transformed media consumption habits, and this resulted in changes in the advertising market too. We know that an advertisement works best if it...

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Tesco delivered 150 million products in 5 years

Tesco Online Shopping is 5 years old. The home delivery service started in Budapest in 2013 and it is already available in 103 towns and villages. In the past 5 years Tesco...

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Budapest Bank remains a Tesco partner

Tesco Hungary signed another 3-year partnership agreement with Budapest Bank. In the last 6 years Budapest Bank provided consumption loans and bank account services to several hundred thousand Tesco customers...

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Tesco Clubcard on mobile phone from now

The Tesco Clubcard loyalty card owners – by using the free Clubcard application – can take advantage of the chain’s discount offers more comfortably than ever. From 1 October instead...

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