Tag "kampány"

Albert Heijn Tests New Initiative To Reduce Food Waste

Dutch retailer Albert Heijn has launched a trial aimed at reducing food waste in 10 Albert Heijn stores in the Rotterdam region called ‘Bread of Yesterday’. The trial will see the...

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Maltesers launches Maternal Mental Health campaign

Maltesers has launched a new social media campaign for Maternal Mental Health Month that features the challenges that mums face when returning to work after maternity leave. For the campaign,...

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Aldi Focuses on Sustainable Shopping with Campaign

Aldi says it has set itself the goal of making sustainable shopping affordable for everyone and being a pioneer in food retailing. To achieve this goal, Aldi Nord and Aldi...

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Morrisons Launches ‘Price Cut’ Campaign

UK retailer Morrisons is launching one of its biggest price cuts in recent years by reducing prices on over 500 products and introducing new multi save offers. Items like coffee...

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New Rossmann commercial uses CGI technology

Rossmann has shot a special commercial, in which a ‘real’ centaur is walking around a Rossmann store, bringing the best promotions to the drugstore chain’s customers. The centaur is featured...

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The Hero of Action has arrived at Rossmann

Rossmann has come up with a special commercial – in the short film, a “real” centaur walks among the shelves of the drugstore chain, whose mission is to bring the...

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Brewing with pixels instead of yeast – Heineken introduces the first virtual beer brewed in the virtual world, Heineken Silver

Heineken presented its latest innovation at a special event. At the presentation held in Decentraland, guests could toast with virtual beer, enjoy digital dishes and meet virtual avatars of the...

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Renewal is a tradition – PICK salamis in new packaging

Thanks to its more than 150-year-old tradition, PICK is an expert in salamis in Hungary. This rich tradition includes quality ingredients, cherished recipes and care, as well as the brand’s...

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A campaign is launched to promote pork consumption

The Ministry of Agriculture (AM), the Agricultural Marketing Center (AMC) and the National Association of Mangalica Breeders are promoting the consumption of pork for the tenth time this year in...

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Who says Bruce Willis doesn’t look good in red?

Bruce Willis is known to be a regular HELL consumer, and this is not only due to the fact that he has been working with the Hungarian brand for four...

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Dole Food and No Kid Hungry campaign partner up to end US child hunger

Dole Food Company has renewed its partnership with the No Kid Hungry campaign in a bid to end childhood hunger in the US. The collaboration is seeing the US-based fruit...

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BioTechUSA’s new campaign uses everyday advertising faces in its marketing

With the call “Be Yourself”, biotechusa, more than 20 years old, is launching an image building and shopping promotion campaign to show that its products are universal and gender neutral....

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Diageo Launches Responsible Drinking Campaign

Diageo, maker of Guinness, Johnnie Walker, and Baileys, has launched a new responsible drinking campaign – Know When to Stop – designed to make people stop and think about overindulgence...

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UK’s Co-op ‘Rebrands’ Stores For COP26

Co-op has launched a campaign titled Co-op26 as the UK prepares to host global leaders and changemakers at the COP26 Climate Change conference in Glasgow this weekend. As part of the campaign, six...

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A campaign to promote milk consumption to be launched

The dairy sector is a fundamental sector of agriculture and the food industry, so its stable operation is important, said Tarpataki Tamás, Deputy State Secretary for Agricultural Markets at the...

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PICK salami from a true expert in flavours

Thanks to Pick’s more than 150-year tradition, the company is an expert in salami in Hungary. The expertise and technology behind the brand allows pick winter salami to offer a...

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SPAR Albania backs campaign to stop violence against children

SPAR Albania supports non-profit organisation World Vision in helping to raise awareness of violence towards children, for instance by unveiling an installation in Korça. In Albania 70 percent of children...

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Keep Walking with Adrien Brody – Johnnie Walker campaign

Academy Award winner actor, Adrien Brody stars in the latest campaign of Johnnie Walker titled THE WALKERS. The campaign aims to make us aware of our common responsibility for the...

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Kaufland Slovakia To Distribute Fresh Fruits In Primary Schools

Kaufland Slovakia will distribute fresh fruit and vegetables in primary schools as part of the third edition of the Fresh Headers project. The initiative will see the retailer distribute up...

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A one-month campaign was launched to encourage game meat consumption

The Agrármarkering Centrum launched a one-month campaign to encourage game consumption called “Terítéken a vadhúsok – Ízvadászatra fel!” At the press conference of the campaign on Saturday at the 14th...

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Brand challenges customers to wear odour-resistant clothing for 100 straight days

Sorry, this entry is only available in Hungarian....

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Reverse selfie campaign’ tackles problem of face-tuning apps amongst young women

Advertising agency Ogilvy has partnered with director Benito Montorio to produce a 60-second advertising campaign for Dove, which highlights the dangers of retouching apps and edited selfies on social media,...

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The Hungarian melon is sufficient and of high quality

The Hungarian melon is of high quality. The production area has slightly decreased due to the pandemic, but its yield has increased, so it has plenty of access to the...

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A campaign to encourage the consumption of pork is launched

The Ministry of Agriculture (AM), the Agricultural Marketing Center (AMC) and the Association of Hungarian Meat Industry (Meat Association) will continue their campaign to promote the consumption of pork and...

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A big campaign launched by PENNY

25 years ago PENNY Market opened its first store in Hungary. In connection with the quarter-century anniversary, one of hungary’s leading retail companies launched its 25-YEAR TOGETHER campaign. As part...

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Morrisons launches Back to School Packs to support struggling families this summer

Morrisons is giving its shoppers the chance to help families who may be struggling to afford the cost of going back to school with the launch of its Pick Up...

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The Hungarian Tourism Agency is launching a domestic traffic stimulus campaign

The Hungarian Tourism Agency (MTÜ) is launching a large-scale domestic traffic stimulating campaign, 12 campaign films, even more public space posters, online and newspaper advertisements will be shown in different...

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An educational campaign was launched for bees

The campaign draws attention to the protection of bees, their role in nature and the beneficial effects of honey in the joint educational campaign of the Ministry of Agriculture, the...

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Pick’s new campaign revolves around soccer fandom

PICK is about to address the consumer community this summer by launching its new online community-building campaign with new limited-edition product offerings and communication on platforms favoured by younger age...

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Pápai Meat launches an attitude-shaping campaign called ‘Bring It Together’

Non-prejudice is at the fore of the Pápai Meat Bring It Together campaign. The company wants to support people to turn to each other without bias and with interest. This...

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