Coca-Cola HBC Magyarország - Trademagazin

Magazine: Mixed Summer
Date: 2019-07-03 07:36:51

According to Attila Piri, marketing director of Heinemann Testvérek Kft., light and fresh cocktails will dominate this summer. The gin category will continue to strengthen, new gin brands will appear...

More than half a billion HUF investment at Coca-Cola HBC Magyarország
Date: 2019-07-01 11:18:00

Coca-Cola HBC Magyarország has spent about two million euros, which is more than half a billion forints, to develop new NaturAqua bottles from June, replacing quarter-liter bottles with 0.33-liter bottles...

Magazine: A trendy drink: smoothie
Date: 2019-07-01 07:40:04

SIÓ-Eckes Kft. is the Hungarian market leader fruit juice company. They define smoothie as a product made from fruits, vegetables, purées or fruit juices, either from concentrate or not, which...

Magazine: 3, 2, 1… zero!
Date: 2019-06-21 07:06:11

Value sales augmented by nearly 12 percent in the soft drink market in 2018. According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, the sales growth was driven...

Magazine: Energy drinks are going in a more natural direction
Date: 2019-05-08 07:50:50

In 2018 energy drinks produced one of the biggest sales growths in the soft drink category: sales grew by two-digit numbers in both value and volume; only ice teas performed...

Magazine: Hungarians not only preach water, they drink it too – and they drink a lot!
Date: 2019-04-24 07:23:20

Last year value sales in the mineral water market grew by 10.5 percent and volume sales increased by 3.5 percent. Szentkirályi-Kékkúti Mineral Water Kft. had a record sales performance: sales revenue...

Pálinka, blended
Date: 2019-04-10 10:12:42

Coca-Cola HBC Magyarország bought the Rézangyal brand in 2017. The company changes the packaging of products and reduces the product portfolio. Rézangyal products – they have more than 15 spirits...

Being lactose-free is useful in brand building
Date: 2019-04-10 04:09:48

According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...

A more colourful coffee segment
Date: 2019-03-28 10:42:01

In the last few years the Hungarian coffee market was growing at increasing speed, in terms of both volume and value sales. According to Enikő Boglárka Tóth, key account manager...

New CEO at Coca-Cola HBC Magyarország
Date: 2019-03-25 11:16:03

After 5 years of managing Coca-Cola HBC Magyarország Kft. as Managing Director, Minas Agelidis has received a new assignment. As a member of the Corporate Management Board, he will be...

Magazine: POPAI winners in 2018
Date: 2019-02-25 07:03:54

The winners were ceremonially announced in 5 categories in the POPAI Awards 2018 POP competition on 15 November 2018, at the headquarters of the Budapest Chamber of Commerce and Industry....

Magazine: Growing popularity of juices with fruity bits
Date: 2018-11-21 08:06:46

According to Réka Soós, category and innovation manager of Sió-Eckes Kft., in the first half of 2018 sales in the Hungarian fruit juice market jumped more than 10 percent...

FUZETEA – winter edition
Date: 2018-11-20 10:09:58

Coca-Cola HBC Magyarország Kft. is putting a new limited edition iced tea on the market: FUZETEA Winter Plum is available in 0.5- and 1.5-litre variants. The new FUZETEA product can...

Magazine: Pálinka distilleries are already preparing for Christmas
Date: 2018-09-13 07:29:06

According to Gergely Lakatos, CEO of Panyolai Szilvórium Zrt., in the pálinka market sales increased by 10 percent from 2016 to 2017. Consumers prefer the top brands again and some new...

Lighter and greener bottles from Coca-Cola
Date: 2018-08-25 20:48:06

Coca-Cola Hungary cuts the weight of plastic bottles by 20 percent, at the same time increasing the share of their recycled components to 40 percent by 2020. The company has invested...

‘Liquid snacks’ are conquering the market
Date: 2018-07-09 07:56:41

Zoltán Matskási, operational marketing manager of Coca-Cola HBC Magyarország Kft. told our magazine that the smoothie segment, even though it only realises 2 percent of sales in the fruit juice category,...

Coca-Cola develops in Zalaszentgrót
Date: 2018-06-20 08:15:59

From a budget of HUF 1.8 billion Coca-Cola Hungary has increased its production capacity in Zalaszentrgrót. They started bottling a new premium product called ‘smart water’ for the markets of several...

Good bye, calories!
Date: 2018-05-14 14:44:57

2017 was an exceptionally good year in the Hungarian iced tea market. Nikoletta Buzder-Lantos, marketing manager of Fővárosi Ásványvíz- és Üdítőipari Zrt. told our magazine that sales were up nearly 6 percent...

Magazine: Thirst quenchers in many flavours
Date: 2018-04-12 07:49:05

According to data from the Hungarian Mineral Water, Fruit Juice and Soft Drink Association, per capita mineral water consumption keeps growing in Hungary, and in 2017 it reached 125 litres...

Coca-Cola’s #énjövőm programme expands further
Date: 2018-03-12 10:32:19

Until the end of last year 32 non-governmental organisations submitted their applications for funding to Coca-Cola HBC Magyarország, and from these 10 won the budget for organising 1-day trainings for...

Magazine: Fruit juices rich in fruits and vitamins
Date: 2017-11-30 07:38:48

Coca-Cola Hungary’s experience is that the fruit juice market continued to grow this year. Commercial excellence leader Gábor Ivády told that in the summer fruit juices with a lower fruit content...

Magazine: Sports drinks: companies are developing more natural products
Date: 2017-11-02 07:19:49

According to Eszter Birven, marketing director of GRAMEX DRINKS – the distributor of Vitalade sports drinks – a large proportion of sports drink sales is realised in fitness centres and...

What’s on the label?
Date: 2017-09-23 19:53:17

Four from 5 Hungarian shoppers read the labels on grocery products and three quarters of them are influenced by the information they find there in deciding which product to put...

Magazine: Pálinka, my love…
Date: 2017-05-23 07:13:27

According to Dr Gedeon Totth, head of the Institute of Commerce and Marketing at Corvinus University of Budapest, the popularity of real pálinkas is growing among members of Generation X....

Mineral water with renewable energy
Date: 2017-05-04 11:30:23

The Coca-Cola HBC Magyarország presented its sustainable innovations on the Day of Discoverers at the Millenáris Park witin a Forest Walk and a Virtual Bicycle Tour. The company reduced the...

Coca-Cola Hungary starts dual trade education programmes at four universities
Date: 2017-03-05 10:04:30

On 20 January 2017 Coca-Cola Hungary signed an agreement with four Hungarian universities to start dual trade education programmes. Thanks to the new type of cooperation the soft drink company...

As many consumer habits as store types
Date: 2017-02-27 22:23:14

In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...

As many consumer habits as store types
Date: 2017-02-27 22:20:30

The Coca-Cola HBC Magyarország cocluded dual training agreements with four universities
Date: 2017-01-20 11:21:13

The students are happy to take part in the dual trainings at the universities – according to a survey carried out among students of the four universities recently. When selecting...

Coca-Cola unifies its brands
Date: 2017-01-20 11:15:11

Today in Hungary, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will...

Magazine: Mixed Summer Date: 2019-07-03 07:36:51

More than half a billion HUF investment at Coca-Cola HBC Magyarország Date: 2019-07-01 11:18:00

Magazine: A trendy drink: smoothie Date: 2019-07-01 07:40:04

Magazine: 3, 2, 1… zero! Date: 2019-06-21 07:06:11

Magazine: Energy drinks are going in a more natural direction Date: 2019-05-08 07:50:50

Magazine: Hungarians not only preach water, they drink it too – and they drink a lot! Date: 2019-04-24 07:23:20

Pálinka, blended Date: 2019-04-10 10:12:42

Being lactose-free is useful in brand building Date: 2019-04-10 04:09:48

A more colourful coffee segment Date: 2019-03-28 10:42:01

New CEO at Coca-Cola HBC Magyarország Date: 2019-03-25 11:16:03

Magazine: POPAI winners in 2018 Date: 2019-02-25 07:03:54

Magazine: Growing popularity of juices with fruity bits Date: 2018-11-21 08:06:46

FUZETEA – winter edition Date: 2018-11-20 10:09:58

Magazine: Pálinka distilleries are already preparing for Christmas Date: 2018-09-13 07:29:06

Lighter and greener bottles from Coca-Cola Date: 2018-08-25 20:48:06

‘Liquid snacks’ are conquering the market Date: 2018-07-09 07:56:41

Coca-Cola develops in Zalaszentgrót Date: 2018-06-20 08:15:59

Good bye, calories! Date: 2018-05-14 14:44:57

Magazine: Thirst quenchers in many flavours Date: 2018-04-12 07:49:05

Coca-Cola’s #énjövőm programme expands further Date: 2018-03-12 10:32:19

Magazine: Fruit juices rich in fruits and vitamins Date: 2017-11-30 07:38:48

Magazine: Sports drinks: companies are developing more natural products Date: 2017-11-02 07:19:49

What’s on the label? Date: 2017-09-23 19:53:17

Magazine: Pálinka, my love… Date: 2017-05-23 07:13:27

Mineral water with renewable energy Date: 2017-05-04 11:30:23

Coca-Cola Hungary starts dual trade education programmes at four universities Date: 2017-03-05 10:04:30

As many consumer habits as store types Date: 2017-02-27 22:23:14

As many consumer habits as store types Date: 2017-02-27 22:20:30

The Coca-Cola HBC Magyarország cocluded dual training agreements with four universities Date: 2017-01-20 11:21:13

Coca-Cola unifies its brands Date: 2017-01-20 11:15:11