More than half a billion HUF investment at Coca-Cola HBC Magyarország
Coca-Cola HBC Magyarország has spent about two million euros, which is more than half a billion forints, to develop new NaturAqua bottles from June, replacing quarter-liter bottles with 0.33-liter bottles in hospitality, while changing the 0.75-liter bottle’s exterior. The premium-looking small and large packages also received a brand’s new label and a screw cap.
With a nearly 650 million HUF project, Coca-Cola HBC Magyarország has further strengthened its position in the bottled mineral water market, not only by the larger size expected by consumers, but also by a better fit for the premium category.
Video of the manufacturing of the new bottles:
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