Coca-Cola HBC Magyarország

Health and superpower in a bottle
Date: 2024-08-28 17:53:55

One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...

From neutral to characteristic
Date: 2024-08-28 15:51:27

Nowadays old, long-established vodka brands are surprising consumers with creative ideas and new approaches, just like young, innovative companies do. This article is available for reading in Trade magazin 2024/8-9...

Fanta Beetlejuice 500 ml
Date: 2024-08-28 14:18:40

Fanta Beetlejuice promises to be a hauntingly enjoyable experience, with its brand new apple-lychee flavour combination and wild green colour. Contact: Coca-Cola HBC Magyarország Kft. Bernadett Rácz portfolio development lead,...

Award winners of the student contest
Date: 2024-08-28 12:55:10

For the fifth time, POPAI Hungary Association has launched a display design competition for university students. Traditionally, the main sponsor of POPAI Student Design Awards is SPAR, and this year...

New marketing director at Coca-Cola HBC Hungary
Date: 2024-07-24 12:08:57

Bojana Nenadovic joined the Coca-Cola HBC Hungary team as marketing director from July 1, 2024 – before the appointment of the new manager, she spent six years in the same...

Promotion of the Year awards presented at a trade conference
Date: 2024-06-17 11:31:27

This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...

Coca-Cola HBC Hungary: after last year’s decline, the turnover of the coffee market is increasing again
Date: 2024-06-07 11:26:57

Last year, the turnover of the coffee market fell due to the unfavorable economic environment, but in the first four months of the year the growth started again – said...

Monster Bad Apple
Date: 2024-06-07 08:17:48

Are you tempted to try it? We hope so! The new Juiced Monster Bad Apple is here, in an unusual packaging, with an apple cider flavour. Not too sweet, refreshingly...

Fuzetea Mango-Pineapple
Date: 2024-05-02 09:14:19

This summer season brings the return of the Mango-Pineapple flavoured tea, the perfect fusion of two exotic fruits to refresh your summer. Just like the other Fuzetea products, it is...

Monster Energy Ultra Rosá
Date: 2024-04-26 08:39:03

The product, introduced to the Hungarian market in February, offers consumers a completely new taste experience. Monster Energy Ultra Rosá’s red fruity, smooth and light flavour with a refreshing floral...

Burn Guava
Date: 2024-04-22 09:07:09

The sweet and sour flavour combination of the new Burn Guava makes partying relaxing and fun in a special way. Contact: Coca-Cola HBC Magyarország Kft. Evelin Bartus portfolio development lead; T.:...

Hydration and vitamin supplementation tailored to children’s needs
Date: 2024-04-02 10:51:24

Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...

Serve breakfast like a king…
Date: 2024-03-20 11:22:28

Most people think of breakfast as the healthiest main meal – even late risers share this view –and this is something that the food and hospitality industry should take into...

Kinley Pink Aromatic Berry
Date: 2024-02-29 08:39:48

The new Kinley Pink Aromatic Berry soft drink combines fruity red berry and blackcurrant notes with tropical fruit flavours. Although delicious and distinctive in its own right, it is first...

Costa Coffee Crema Velvet and Intense
Date: 2024-02-28 10:37:04

Costa Coffee’s Crema coffee range rolled out two new products in November: Velvet and Intense were introduced to the Hungarian market, joining the already well-known Original variant. Contact: Coca-Cola HBC Magyarország...

Monster Green Zero
Date: 2024-02-27 08:47:08

We expand our energy drink portfolio in 19 countries with the biggest Monster launch in 2 decades! It has been 20 years since we rolled out the iconic Monster Green,...

Coca-Cola Creations K-Wave
Date: 2024-02-26 11:34:28

K-pop – Korean pop music – is based on electronic, hip hop, pop, rock, R&B and other musical styles, and is considered a distinct musical genre. The new Creations targets...

Coffee drinking habits in the light of data
Date: 2024-01-23 11:29:24

The total Hungarian coffee market is worth almost HUF 200bn, László Békefi, general manager of Coca-Cola HBC Magyarország told at a press conference with Carolina Vergnano, CEO of Casa del...

Tartós installációs az Év Displaye 2023
Date: 2024-01-17 11:20:52

Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...

Those who save the grounds – the university tender for the collection of coffee grounds launched by Coca-Cola HBC Hungary and MATE has closed
Date: 2023-12-06 11:23:57

The university Zaccmentő competition announced by Coca-Cola HBC Hungary and the Hungarian University of Agriculture and Life Sciences (MATE) ended with exciting and creative student presentations. The student application was...

Coca-Cola Creations Y3000
Date: 2023-11-16 10:56:33

A Coca-Cola Creations Zero Cukor Y3000 Limitált kiadás az első kólaíz a jövőből. Ez az első Coke, amelyet a mesterséges intelligenciával közösen készítettek, és amely egy optimista jövőképet mutat a...

In less than three years, Coca-Cola HBC Hungary has become one of the TOP3 players in the domestic premium coffee market
Date: 2023-10-26 12:06:33

Thanks to the introduction of the Caffè Vergnano brand on the domestic coffee market, Coca-Cola HBC Hungary increased the amount of coffee sold by 57 percent last year, and the...

Coca-Cola HBC Hungary and MATE have announced a university tender for the development of a coffee grounds collection system
Date: 2023-10-10 11:48:52

Coca-Cola HBC Hungary and the Hungarian University of Agricultural and Life Sciences (MATE) started a collaboration with the aim of comprehensively examining the grounds produced during everyday coffee drinking and...

Új Crema kávékkal lép a magyar piacra a Costa Coffee
Date: 2023-09-29 10:49:32

Kényeztető, bársonyos kávéélményt nyújtó Crema variánsokkal bővíti Costa Coffee márkájának kínálatát november elsejével a Coca-Cola HBC Magyarország. A vállalat az első Crema kávéját 2022 októberében vezette be a magyar piacra....

Kávé, hab nélkül
Date: 2023-09-07 10:23:35

Nem túl habos az élet kávéfronton: elakadt a piac prémiumizációja, amihez „világi” okok is társultak. A fogyasztói magatartás megváltozására a piaci szereplők elsősorban értékesítési és promóciós stratégiájuk finomhangolásával és marketingmunkájuk fokozásával...

Monster Ultra Golden Pineapple
Date: 2023-06-27 08:04:24

The latest sugar-free product of the Monster portfolio is here, with perfectly ripe, fresh pineapple taste, and in gold colour packaging. Available in 500ml aluminium cans. Recommended store displaying: next...

“Most successful promotion of the year 2023” awards were presented to the winners
Date: 2023-06-06 13:52:35

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

Juniper, spices and other things
Date: 2023-06-06 10:57:09

According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...

Rise and shine – energy drinks are unstoppable!
Date: 2023-06-05 10:20:33

2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...