Coca-Cola HBC Magyarország

Hydration and vitamin supplementation tailored to children’s needs
Date: 2024-04-02 10:51:24

Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...

Monster Energy Ultra Rosá
Date: 2024-03-27 08:39:03

The product, introduced to the Hungarian market in February, offers consumers a completely new taste experience. Monster Energy Ultra Rosá’s red fruity, smooth and light flavour with a refreshing floral...

Serve breakfast like a king…
Date: 2024-03-20 11:22:28

Most people think of breakfast as the healthiest main meal – even late risers share this view –and this is something that the food and hospitality industry should take into...

Kinley Pink Aromatic Berry
Date: 2024-02-29 08:39:48

The new Kinley Pink Aromatic Berry soft drink combines fruity red berry and blackcurrant notes with tropical fruit flavours. Although delicious and distinctive in its own right, it is first...

Costa Coffee Crema Velvet and Intense
Date: 2024-02-28 10:37:04

Costa Coffee’s Crema coffee range rolled out two new products in November: Velvet and Intense were introduced to the Hungarian market, joining the already well-known Original variant. Contact: Coca-Cola HBC Magyarország...

Monster Green Zero
Date: 2024-02-27 08:47:08

We expand our energy drink portfolio in 19 countries with the biggest Monster launch in 2 decades! It has been 20 years since we rolled out the iconic Monster Green,...

Coca-Cola Creations K-Wave
Date: 2024-02-26 11:34:28

K-pop – Korean pop music – is based on electronic, hip hop, pop, rock, R&B and other musical styles, and is considered a distinct musical genre. The new Creations targets...

Coffee drinking habits in the light of data
Date: 2024-01-23 11:29:24

The total Hungarian coffee market is worth almost HUF 200bn, László Békefi, general manager of Coca-Cola HBC Magyarország told at a press conference with Carolina Vergnano, CEO of Casa del...

Tartós installációs az Év Displaye 2023
Date: 2024-01-17 11:20:52

Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...

Those who save the grounds – the university tender for the collection of coffee grounds launched by Coca-Cola HBC Hungary and MATE has closed
Date: 2023-12-06 11:23:57

The university Zaccmentő competition announced by Coca-Cola HBC Hungary and the Hungarian University of Agriculture and Life Sciences (MATE) ended with exciting and creative student presentations. The student application was...

Coca-Cola Creations Y3000
Date: 2023-11-16 10:56:33

A Coca-Cola Creations Zero Cukor Y3000 Limitált kiadás az első kólaíz a jövőből. Ez az első Coke, amelyet a mesterséges intelligenciával közösen készítettek, és amely egy optimista jövőképet mutat a...

In less than three years, Coca-Cola HBC Hungary has become one of the TOP3 players in the domestic premium coffee market
Date: 2023-10-26 12:06:33

Thanks to the introduction of the Caffè Vergnano brand on the domestic coffee market, Coca-Cola HBC Hungary increased the amount of coffee sold by 57 percent last year, and the...

Coca-Cola HBC Hungary and MATE have announced a university tender for the development of a coffee grounds collection system
Date: 2023-10-10 11:48:52

Coca-Cola HBC Hungary and the Hungarian University of Agricultural and Life Sciences (MATE) started a collaboration with the aim of comprehensively examining the grounds produced during everyday coffee drinking and...

Új Crema kávékkal lép a magyar piacra a Costa Coffee
Date: 2023-09-29 10:49:32

Kényeztető, bársonyos kávéélményt nyújtó Crema variánsokkal bővíti Costa Coffee márkájának kínálatát november elsejével a Coca-Cola HBC Magyarország. A vállalat az első Crema kávéját 2022 októberében vezette be a magyar piacra....

Kávé, hab nélkül
Date: 2023-09-07 10:23:35

Nem túl habos az élet kávéfronton: elakadt a piac prémiumizációja, amihez „világi” okok is társultak. A fogyasztói magatartás megváltozására a piaci szereplők elsősorban értékesítési és promóciós stratégiájuk finomhangolásával és marketingmunkájuk fokozásával...

Monster Ultra Golden Pineapple
Date: 2023-06-27 08:04:24

The latest sugar-free product of the Monster portfolio is here, with perfectly ripe, fresh pineapple taste, and in gold colour packaging. Available in 500ml aluminium cans. Recommended store displaying: next...

“Most successful promotion of the year 2023” awards were presented to the winners
Date: 2023-06-06 13:52:35

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

Juniper, spices and other things
Date: 2023-06-06 10:57:09

According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...

Rise and shine – energy drinks are unstoppable!
Date: 2023-06-05 10:20:33

2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...

Coca-Cola HBC Magyarország is launching its largest investment in the last sixteen years in Dunaharaszti
Date: 2023-05-31 12:58:26

The largest soft drink company in the country is developing its production and logistics capacities for a total of about 23 million euros (~8.7 billion forints). Coca-Cola HBC Hungary will...

Monster Lewis Hamilton Zero
Date: 2023-05-05 09:28:39

Monster Lewis Hamilton Zero, the latest sugar-free product in the Monster portfolio, is the result of a historic collaboration between Hamilton and Mad Dog Jones. Its peach nectarine flavour arrives...

A fight, but not a windmill fight!
Date: 2023-04-20 11:04:41

2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...

It is festival time!
Date: 2023-04-17 10:43:28

There aren’t many countries in the world, where there are more festivals per person than in Hungary: every year we celebrate something several thousand (!) times, so we can say...

More than just “mash for babies”
Date: 2023-04-05 10:32:51

Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...

New shades of black
Date: 2023-03-30 07:11:58

Márton Vajda, premium spirits and coffee manager of Coca-Cola HBC Magyarország, told our magazine that Hungarian coffee consumption was more than 19,000 tonnes in 2022. “Coffee bean prices elevated by...

If the lemons are sour…just use them to make lemonade!
Date: 2023-03-03 12:24:25

Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...

There will always be buyers for quality pálinka
Date: 2023-03-03 12:19:26

Károly Gerendai, METRO’s wine expert: “Pálinka is a cult spirit and it isn’t simply a drink that is made in Hungary, but a Hungaricum product. This also means that there...

Coca-Cola HBC Magyarország starts using robots in logistics
Date: 2023-02-02 11:12:21

Just recently Coca-Cola HBC Magyarország has completed a HUF 750m investment: in the Dunaharaszti warehouse they are now using robots with artificial intelligence technology for order picking. Robot picking is...

The managing director of Coca-Cola HBC Hungary spoke about a serious price increase
Date: 2023-01-06 11:47:42

In his interview with Index, László Békefi, managing director of Coca-Cola HBC Hungary, spoke about the very serious economic challenges that will force the giant company to raise prices on...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

Hydration and vitamin supplementation tailored to children’s needs Date: 2024-04-02 10:51:24

Monster Energy Ultra Rosá Date: 2024-03-27 08:39:03

Serve breakfast like a king… Date: 2024-03-20 11:22:28

Kinley Pink Aromatic Berry Date: 2024-02-29 08:39:48

Costa Coffee Crema Velvet and Intense Date: 2024-02-28 10:37:04

Monster Green Zero Date: 2024-02-27 08:47:08

Coca-Cola Creations K-Wave Date: 2024-02-26 11:34:28

Coffee drinking habits in the light of data Date: 2024-01-23 11:29:24

Tartós installációs az Év Displaye 2023 Date: 2024-01-17 11:20:52

Those who save the grounds – the university tender for the collection of coffee grounds launched by Coca-Cola HBC Hungary and MATE has closed Date: 2023-12-06 11:23:57

Coca-Cola Creations Y3000 Date: 2023-11-16 10:56:33

In less than three years, Coca-Cola HBC Hungary has become one of the TOP3 players in the domestic premium coffee market Date: 2023-10-26 12:06:33

Coca-Cola HBC Hungary and MATE have announced a university tender for the development of a coffee grounds collection system Date: 2023-10-10 11:48:52

Új Crema kávékkal lép a magyar piacra a Costa Coffee Date: 2023-09-29 10:49:32

Kávé, hab nélkül Date: 2023-09-07 10:23:35

Monster Ultra Golden Pineapple Date: 2023-06-27 08:04:24

“Most successful promotion of the year 2023” awards were presented to the winners Date: 2023-06-06 13:52:35

Juniper, spices and other things Date: 2023-06-06 10:57:09

Rise and shine – energy drinks are unstoppable! Date: 2023-06-05 10:20:33

Coca-Cola HBC Magyarország is launching its largest investment in the last sixteen years in Dunaharaszti Date: 2023-05-31 12:58:26

Monster Lewis Hamilton Zero Date: 2023-05-05 09:28:39

A fight, but not a windmill fight! Date: 2023-04-20 11:04:41

It is festival time! Date: 2023-04-17 10:43:28

More than just “mash for babies” Date: 2023-04-05 10:32:51

New shades of black Date: 2023-03-30 07:11:58

If the lemons are sour…just use them to make lemonade! Date: 2023-03-03 12:24:25

There will always be buyers for quality pálinka Date: 2023-03-03 12:19:26

Coca-Cola HBC Magyarország starts using robots in logistics Date: 2023-02-02 11:12:21

The managing director of Coca-Cola HBC Hungary spoke about a serious price increase Date: 2023-01-06 11:47:42

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56